Brandwave

JB Hi-Fi vs Noel Leeming:Which is more popular?

In September 2026, Noel Leeming had more branded searches than JB Hi-Fi among appliance and electronics retailers in New Zealand. Noel Leeming had about 275,000 branded searches, while JB Hi-Fi had 255,000. Noel Leeming made up 28.7% of all appliance and electronics retailer searches we track, and JB Hi-Fi accounted for 26.6%. When we asked ChatGPT and Google AI Overviews about appliance and electronics retailers, both JB Hi-Fi and Noel Leeming appeared in all three answers. Noel Leeming was mentioned before JB Hi-Fi in two out of three answers.

Among appliance and electronics retailers in New Zealand in September 2026

Who do people search for more?

Noel Leeming, about 8% more searches than JB Hi-Fi

Noel Leeming 275K searchesJB Hi-Fi 255K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

JB Hi-Fi in 3 of 3Noel Leeming in 3 of 3

Who does AI recommend more?

Noel Leeming, named ahead of JB Hi-Fi in 2 of 3 answers

Noel Leeming first in 2JB Hi-Fi first in 1

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Top appliance and electronics retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, both JB Hi-Fi and Noel Leeming showed up in all three answers. Noel Leeming was listed before JB Hi-Fi in two of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PB Tech1st
  2. 100% Home1st
  3. Harvey Norman3rd
  4. Noel Leeming4th
  5. JB Hi-Fi5th
  6. Computer Lounge–
  7. Heathcotes–
  8. Smiths City–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Noel Leeming3 of 3Named in 3 of 3 ChatGPT answers
  • PB Tech3 of 3Named in 3 of 3 ChatGPT answers
  • JB Hi-Fi3 of 3Named in 3 of 3 ChatGPT answers
  • Harvey Norman3 of 3Named in 3 of 3 ChatGPT answers
  • 100% Home3 of 3Named in 3 of 3 ChatGPT answers
  • Computer Lounge0 of 3Named in 0 of 3 ChatGPT answers
  • Heathcotes0 of 3Named in 0 of 3 ChatGPT answers
  • Smiths City0 of 3Named in 0 of 3 ChatGPT answers

See every answer about appliance and electronics retailers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is JB Hi-Fi or Noel Leeming more popular in search?

This chart shows how often people search Google for JB Hi-Fi and Noel Leeming by name. Each line represents a brand's share of searches for all eight appliance and electronics retailers we track, month by month, from searches in New Zealand.

JB Hi-Fi and Noel Leeming among appliance and electronics retailers in New Zealand, by month

Share of searches by month for Noel Leeming, JB Hi-Fi. The figures are in the table below the chart.

View monthly share of searches table
MonthNoel LeemingPB TechJB Hi-FiHarvey NormanComputer LoungeHeathcotesSmiths City100% Home
Oct 202529.3%27.7%22.4%17.9%1.3%0.73%0.59%0.11%
Nov 202528.9%28.6%22.4%18%1.1%0.73%0.26%0.09%
Dec 202531%24.2%23.8%19%0.93%0.77%0.28%0.08%
Jan 202629.4%27.7%22.4%17.9%1.3%0.89%0.32%0.09%
Feb 202629.5%27.7%22.4%17.9%1.3%0.88%0.26%0.11%
Mar 202626.7%30.9%20.3%19.7%1.2%0.8%0.35%0.15%
Apr 202627.2%25.7%24.9%19.8%1.2%0.81%0.35%0.1%
May 202628.3%27%21.3%20.7%1.5%0.85%0.25%0.1%
Jun 202630.3%28.9%22.9%15.1%1.3%1.1%0.21%0.1%
Jul 202630.4%28.7%22.8%15.1%1.6%0.92%0.4%0.11%
Aug 202630.1%28.9%22.9%15.1%1.6%0.92%0.4%0.1%
Sep 202628.7%27.6%26.6%14.4%1.3%0.87%0.46%0.09%

How has the JB Hi-Fi and Noel Leeming comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand appliance and electronics retailers in September 2026?

2 changes

  1. In September 2026, JB Hi-Fi gained share of searches among appliance and electronics retailers in New Zealand, from 22.9% to 26.6%.

  2. In September 2026, Noel Leeming lost share of searches among appliance and electronics retailers in New Zealand, from 30.1% to 28.7%.

How are branded searches counted?

34 search terms

Brandwave collects information about searches that people make online using JB Hi-Fi’s and Noel Leeming’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

JB Hi-Fi

17 branded search terms

  • ipad jb hi fi
  • JB Hi Fi
  • jb hi fi appliances
  • jb hi fi bayfair
  • jb hi fi botany
  • jb hi fi chromebook
  • jb hi fi computers
  • jb hi fi dvds
  • jb hi fi electronics
  • jb hi fi laptops
  • jb hi fi phones
  • jb hi fi pokemon
  • jb hi fi sale
  • jb hi fi tvs
  • jbhifi botany
  • jbhifi queen street
  • kindle jb hi fi

Noel Leeming

17 branded search terms

  • Noel Leeming
  • noel leeming appliances
  • noel leeming computers
  • noel leeming electronics
  • noel leeming headphones
  • noel leeming ipad
  • noel leeming laptops
  • noel leeming lowerhutt
  • noel leeming sale
  • noel leeming tvs
  • noel leeming westgate
  • noelleeming gore
  • noelleeming henderson
  • noelleeming hornby
  • noelleeming nelson
  • noelleeming ormiston
  • noelleeming richmond

How the Brand Demand Index is measured

Other head-to-heads among appliance and electronics retailers

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