Harvey Norman vs JB Hi-Fi:Which is more popular?
In September 2026, JB Hi-Fi had more branded searches than Harvey Norman among appliance and electronics retailers in New Zealand. JB Hi-Fi had about 255,000 branded searches, while Harvey Norman had 138,000. JB Hi-Fi made up 26.6% of all appliance and electronics retailer searches we track, and Harvey Norman accounted for 14.4%. When we asked ChatGPT and Google AI Overviews about appliance and electronics retailers, both Harvey Norman and JB Hi-Fi appeared in all three answers. Harvey Norman was mentioned before JB Hi-Fi in every answer.
Who do people search for more?
JB Hi-Fi, about 85% more searches than Harvey Norman
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Harvey Norman, named ahead of JB Hi-Fi in every answer
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Top appliance and electronics retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, both Harvey Norman and JB Hi-Fi showed up in all three answers. Harvey Norman was listed before JB Hi-Fi in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Noel Leeming3 of 3Named in 3 of 3 ChatGPT answers
PB Tech3 of 3Named in 3 of 3 ChatGPT answers- JB Hi-Fi3 of 3Named in 3 of 3 ChatGPT answers
- Harvey Norman3 of 3Named in 3 of 3 ChatGPT answers
100% Home3 of 3Named in 3 of 3 ChatGPT answers
Computer Lounge0 of 3Named in 0 of 3 ChatGPT answers
Heathcotes0 of 3Named in 0 of 3 ChatGPT answers
Smiths City0 of 3Named in 0 of 3 ChatGPT answers
See every answer about appliance and electronics retailers
3 answers
Asked ChatGPT
“Which appliance and electronics retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best appliance and electronics retailers in New Zealand?”
Asked ChatGPT
“What's the best appliance and electronics retailer in New Zealand for home appliances and tech?”
Searched Google, AI Overview
“appliance stores nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“electronics stores nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Harvey Norman or JB Hi-Fi more popular in search?
This chart shows how often people search Google for Harvey Norman and JB Hi-Fi by name. Each line represents a brand's share of searches for all eight appliance and electronics retailers we track, month by month, from searches in New Zealand.
Share of searches by month for JB Hi-Fi, Harvey Norman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Noel Leeming | PB Tech | JB Hi-Fi | Harvey Norman | Computer Lounge | Heathcotes | Smiths City | 100% Home |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.3% | 27.7% | 22.4% | 17.9% | 1.3% | 0.73% | 0.59% | 0.11% |
| Nov 2025 | 28.9% | 28.6% | 22.4% | 18% | 1.1% | 0.73% | 0.26% | 0.09% |
| Dec 2025 | 31% | 24.2% | 23.8% | 19% | 0.93% | 0.77% | 0.28% | 0.08% |
| Jan 2026 | 29.4% | 27.7% | 22.4% | 17.9% | 1.3% | 0.89% | 0.32% | 0.09% |
| Feb 2026 | 29.5% | 27.7% | 22.4% | 17.9% | 1.3% | 0.88% | 0.26% | 0.11% |
| Mar 2026 | 26.7% | 30.9% | 20.3% | 19.7% | 1.2% | 0.8% | 0.35% | 0.15% |
| Apr 2026 | 27.2% | 25.7% | 24.9% | 19.8% | 1.2% | 0.81% | 0.35% | 0.1% |
| May 2026 | 28.3% | 27% | 21.3% | 20.7% | 1.5% | 0.85% | 0.25% | 0.1% |
| Jun 2026 | 30.3% | 28.9% | 22.9% | 15.1% | 1.3% | 1.1% | 0.21% | 0.1% |
| Jul 2026 | 30.4% | 28.7% | 22.8% | 15.1% | 1.6% | 0.92% | 0.4% | 0.11% |
| Aug 2026 | 30.1% | 28.9% | 22.9% | 15.1% | 1.6% | 0.92% | 0.4% | 0.1% |
| Sep 2026 | 28.7% | 27.6% | 26.6% | 14.4% | 1.3% | 0.87% | 0.46% | 0.09% |
How has the Harvey Norman and JB Hi-Fi comparison changed over the last 12 months?
3 findings
- JB Hi-Fi was ahead of Harvey Norman in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Harvey Norman’s share of searches among appliance and electronics retailers in New Zealand moved from 17.9% to 14.4%, and its estimated monthly branded searches moved from 204K to 138K.
- Across the 12 months ending September 2026, JB Hi-Fi’s share of searches among appliance and electronics retailers in New Zealand moved from 22.4% to 26.6%, and its estimated monthly branded searches moved from 254K to 255K.
How did search popularity change for New Zealand appliance and electronics retailers in September 2026?
2 changes
In September 2026, JB Hi-Fi gained share of searches among appliance and electronics retailers in New Zealand, from 22.9% to 26.6%.
In September 2026, Harvey Norman lost share of searches among appliance and electronics retailers in New Zealand, from 15.1% to 14.4%.
How are branded searches counted?
23 search terms
Brandwave collects information about searches that people make online using Harvey Norman’s and JB Hi-Fi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harvey Norman
6 branded search terms
- Harvey Norman
- harvey norman appliances
- harvey norman computers
- harvey norman electronics
- harvey norman laptops
- harvey norman tvs
JB Hi-Fi
17 branded search terms
- ipad jb hi fi
- JB Hi Fi
- jb hi fi appliances
- jb hi fi bayfair
- jb hi fi botany
- jb hi fi chromebook
- jb hi fi computers
- jb hi fi dvds
- jb hi fi electronics
- jb hi fi laptops
- jb hi fi phones
- jb hi fi pokemon
- jb hi fi sale
- jb hi fi tvs
- jbhifi botany
- jbhifi queen street
- kindle jb hi fi
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