Brandwave

Gym and fitness club brands in New Zealand:Which brands are most popular in search?

In August 2026, CityFitness was the most searched among gym and fitness club brands in New Zealand, with an estimated 91.5K branded searches and 45.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. CityFitness45.6%
  2. Anytime Fitness13.7%
  3. Les Mills12.7%
  4. Flex Fitness9.1%
  5. Snap Fitness7.4%
  6. Jetts7.4%
  7. Body Fit Training2%
  8. F45 Training1.9%
  9. JustWorkout0.19%
  10. Plus Fitness0.13%

Follow gym and fitness club brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Membership-based gyms and fitness studio chains operating in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among gym and fitness club brands in New Zealand, by month

Share of Search by month for CityFitness, Anytime Fitness, Les Mills, Flex Fitness, Snap Fitness, Jetts. The figures are in the table below the chart.

View monthly share of search table
MonthCityFitnessAnytime FitnessLes MillsFlex FitnessSnap FitnessJettsBody Fit TrainingF45 TrainingJustWorkoutPlus Fitness
Oct 202536.9%13.6%17.4%9%9%8.6%2.3%2.9%0.24%0.13%
Nov 202537.1%16.7%14.8%9.1%9%8.3%2.2%2.5%0.19%0.13%
Dec 202544.8%13.5%12.1%9%8.9%7.3%1.9%2.3%0.16%0.16%
Jan 202641.6%15.3%13.3%8.4%8.3%8.2%2.1%2.4%0.22%0.18%
Feb 202641.7%15.3%13.7%8.4%8.3%8.2%1.7%2.4%0.22%0.15%
Mar 202641.4%15.1%13.9%8.3%8.2%8.2%2.2%2.3%0.22%0.18%
Apr 202644%13.2%14.6%8.8%7.1%7.7%1.9%2.3%0.23%0.13%
May 202639.8%14.5%17.1%8%7.9%7.9%2.2%2.3%0.21%0.17%
Jun 202638.5%14.1%20.7%7.7%7.6%6.8%2%2.2%0.2%0.16%
Jul 202642.6%12.8%14.6%8.5%8.4%8.3%1.8%2.4%0.27%0.18%
Aug 202645.6%13.7%12.7%9.1%7.4%7.4%2%1.9%0.19%0.13%
Sep 2026——————————

This month’s ranking, August 2026

  1. 1.CityFitness

    45.6%

    held 1st · 91.5K estimated branded searches · +22.2% vs prior month · +3 points

  2. 2.Anytime Fitness

    13.7%

    moved from 3rd to 2nd · 27.4K estimated branded searches · +22.1% vs prior month · +0.9 points

  3. 3.Les Mills

    12.7%

    moved from 2nd to 3rd · 25.4K estimated branded searches · -0.9% vs prior month · -1.9 points

  4. 4.Flex Fitness

    9.1%

    held 4th · 18.3K estimated branded searches · +22% vs prior month · +0.6 points

  5. 5.Snap Fitness

    7.4%

    held 5th · 14.8K estimated branded searches · -0.07% vs prior month · -1.1 points

  6. 6.Jetts

    7.4%

    held 6th · 14.8K estimated branded searches · +0.82% vs prior month · -1 points

  7. 7.Body Fit Training

    2%

    moved from 8th to 7th · 4K estimated branded searches · +23.4% vs prior month · +0.1 points

  8. 8.F45 Training

    1.9%

    moved from 7th to 8th · 3.8K estimated branded searches · -9.9% vs prior month · -0.5 points

  9. 9.JustWorkout

    0.19%

    held 9th · 390 estimated branded searches · -18.8% vs prior month · -0.1 points

  10. 10.Plus Fitness

    0.13%

    held 10th · 260 estimated branded searches · -18.8% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among gym and fitness club brands in New Zealand?

In August 2026, CityFitness was the most searched among gym and fitness club brands in New Zealand, with an estimated 91.5K branded searches and 45.6% estimated Share of Search within this set. Anytime Fitness is in 2nd place, 31.9 percentage points behind at 13.7% Share of Search.

New Zealand gym and fitness club brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
CityFitness36.9% → 45.6%45.6%Aug 202636.9%Oct 20251st
Anytime Fitness13.6% → 13.7%16.7%Nov 202512.8%Jul 20263rd → 2nd
Les Mills17.4% → 12.7%20.7%Jun 202612.1%Dec 20252nd → 3rd
Flex Fitness9% → 9.1%9.1%Aug 20267.7%Jun 20264th
Snap Fitness9% → 7.4%9%Nov 20257.1%Apr 20265th
Jetts8.6% → 7.4%8.6%Oct 20256.8%Jun 20266th
Body Fit Training2.3% → 2%2.3%Oct 20251.7%Feb 20268th → 7th
F45 Training2.9% → 1.9%2.9%Oct 20251.9%Aug 20267th → 8th
JustWorkout0.24% → 0.19%0.27%Jul 20260.16%Dec 20259th
Plus Fitness0.13%0.18%Jul 20260.13%Apr 202610th

Each finding as a sentence

  • Across the 11 months ending August 2026, CityFitness’ estimated Share of Search among gym and fitness club brands in New Zealand increased from 36.9% to 45.6%.
  • Across the 11 months ending August 2026, Les Mills’ estimated Share of Search among gym and fitness club brands in New Zealand decreased from 17.4% to 12.7%.
  • Across the 11 months ending August 2026, Snap Fitness’ estimated Share of Search among gym and fitness club brands in New Zealand decreased from 9% to 7.4%.
  • Across the 11 months ending August 2026, Jetts’ estimated Share of Search among gym and fitness club brands in New Zealand decreased from 8.6% to 7.4%.
  • Across the 11 months ending August 2026, F45 Training’s estimated Share of Search among gym and fitness club brands in New Zealand decreased from 2.9% to 1.9%.
  • Across the 11 months ending August 2026, Anytime Fitness’ estimated Share of Search among gym and fitness club brands in New Zealand peaked at 16.7% in November 2025 and was lowest at 12.8% in July 2026.
  • Across the 11 months ending August 2026, Les Mills’ estimated Share of Search among gym and fitness club brands in New Zealand peaked at 20.7% in June 2026 and was lowest at 12.1% in December 2025.
  • Across the 11 months ending August 2026, Flex Fitness’ estimated Share of Search among gym and fitness club brands in New Zealand peaked at 9.1% in August 2026 and was lowest at 7.7% in June 2026.
  • Across the 11 months ending August 2026, Snap Fitness’ estimated Share of Search among gym and fitness club brands in New Zealand peaked at 9% in November 2025 and was lowest at 7.1% in April 2026.
  • Across the 11 months ending August 2026, Jetts’ estimated Share of Search among gym and fitness club brands in New Zealand peaked at 8.6% in October 2025 and was lowest at 6.8% in June 2026.
  • Across the 11 months ending August 2026, Anytime Fitness rose from 3rd to 2nd among gym and fitness club brands in New Zealand.
  • Across the 11 months ending August 2026, Les Mills fell from 2nd to 3rd among gym and fitness club brands in New Zealand.
  • Across the 11 months ending August 2026, Body Fit Training rose from 8th to 7th among gym and fitness club brands in New Zealand.
  • Across the 11 months ending August 2026, F45 Training fell from 7th to 8th among gym and fitness club brands in New Zealand.
  • Across the 11 months ending August 2026, Flex Fitness, JustWorkout and Plus Fitness held steady: their estimated Share of Search among gym and fitness club brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand gym and fitness club brands in August 2026?

  1. In August 2026, Anytime Fitness overtook Les Mills to rank 2nd among gym and fitness club brands in New Zealand, at 13.7%.

  2. In August 2026, CityFitness gained estimated Share of Search among gym and fitness club brands in New Zealand, from 42.6% to 45.6%.

  3. In August 2026, Flex Fitness gained estimated Share of Search among gym and fitness club brands in New Zealand, from 8.5% to 9.1%.

  4. In August 2026, Les Mills lost estimated Share of Search among gym and fitness club brands in New Zealand, from 14.6% to 12.7%.

  5. In August 2026, Snap Fitness lost estimated Share of Search among gym and fitness club brands in New Zealand, from 8.4% to 7.4%.

  6. In August 2026, Jetts lost estimated Share of Search among gym and fitness club brands in New Zealand, from 8.3% to 7.4%.

  7. In August 2026, F45 Training lost estimated Share of Search among gym and fitness club brands in New Zealand, from 2.4% to 1.9%.

  8. In August 2026, Body Fit Training rose from 8th to 7th among gym and fitness club brands in New Zealand.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record