How popular isFlex Fitness in search?
In August 2026, there were an estimated 18.3K branded searches for Flex Fitness in New Zealand which held steady over the last 11 months. Flex Fitness holds 9.1% estimated Share of Search among New Zealand gym and fitness club brands and is ranked 4th of 10 competitors for search popularity.
CityFitness45.6%
Anytime Fitness13.7%
Les Mills12.7%
Flex Fitness9.1%Snap Fitness7.4%
Jetts7.4%
Body Fit Training2%
F45 Training1.9%
JustWorkout0.19%
Plus Fitness0.13%
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Which gym and fitness club brands compete with Flex Fitness?
Share of Search by month for CityFitness, Anytime Fitness, Les Mills, Flex Fitness, Snap Fitness, Jetts. The figures are in the table below the chart.
View monthly share of search table
| Month | CityFitness | Anytime Fitness | Les Mills | Flex Fitness | Snap Fitness | Jetts | Body Fit Training | F45 Training | JustWorkout | Plus Fitness |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 13.6% | 17.4% | 9% | 9% | 8.6% | 2.3% | 2.9% | 0.24% | 0.13% |
| Nov 2025 | 37.1% | 16.7% | 14.8% | 9.1% | 9% | 8.3% | 2.2% | 2.5% | 0.19% | 0.13% |
| Dec 2025 | 44.8% | 13.5% | 12.1% | 9% | 8.9% | 7.3% | 1.9% | 2.3% | 0.16% | 0.16% |
| Jan 2026 | 41.6% | 15.3% | 13.3% | 8.4% | 8.3% | 8.2% | 2.1% | 2.4% | 0.22% | 0.18% |
| Feb 2026 | 41.7% | 15.3% | 13.7% | 8.4% | 8.3% | 8.2% | 1.7% | 2.4% | 0.22% | 0.15% |
| Mar 2026 | 41.4% | 15.1% | 13.9% | 8.3% | 8.2% | 8.2% | 2.2% | 2.3% | 0.22% | 0.18% |
| Apr 2026 | 44% | 13.2% | 14.6% | 8.8% | 7.1% | 7.7% | 1.9% | 2.3% | 0.23% | 0.13% |
| May 2026 | 39.8% | 14.5% | 17.1% | 8% | 7.9% | 7.9% | 2.2% | 2.3% | 0.21% | 0.17% |
| Jun 2026 | 38.5% | 14.1% | 20.7% | 7.7% | 7.6% | 6.8% | 2% | 2.2% | 0.2% | 0.16% |
| Jul 2026 | 42.6% | 12.8% | 14.6% | 8.5% | 8.4% | 8.3% | 1.8% | 2.4% | 0.27% | 0.18% |
| Aug 2026 | 45.6% | 13.7% | 12.7% | 9.1% | 7.4% | 7.4% | 2% | 1.9% | 0.19% | 0.13% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.6% | 91.5K | +22.2% | +3 points | |
| 2, moved from 3rd to 2nd | 13.7% | 27.4K | +22.1% | +0.9 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 12.7% | 25.4K | -0.9% | -1.9 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 9.1% | 18.3K | +22% | +0.6 points | |
| 5, held 5th | 7.4% | 14.8K | -0.07% | -1.1 points | |
| 6, held 6th | 7.4% | 14.8K | +0.82% | -1 points | |
| 7, moved from 8th to 7th | 2% | 4K | +23.4% | +0.1 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 1.9% | 3.8K | -9.9% | -0.5 pointsmoved from 7th to 8th | |
| 9, held 9th | 0.19% | 390 | -18.8% | -0.1 points | |
| 10, held 10th | 0.13% | 260 | -18.8% | -0.1 points |
45.6%
held 1st · 91.5K estimated branded searches · +22.2% vs prior month · +3 points
13.7%
moved from 3rd to 2nd · 27.4K estimated branded searches · +22.1% vs prior month · +0.9 points
12.7%
moved from 2nd to 3rd · 25.4K estimated branded searches · -0.9% vs prior month · -1.9 points
9.1%
held 4th · 18.3K estimated branded searches · +22% vs prior month · +0.6 points
7.4%
held 5th · 14.8K estimated branded searches · -0.07% vs prior month · -1.1 points
6.
Jetts7.4%
held 6th · 14.8K estimated branded searches · +0.82% vs prior month · -1 points
moved from 8th to 7th · 4K estimated branded searches · +23.4% vs prior month · +0.1 points
1.9%
moved from 7th to 8th · 3.8K estimated branded searches · -9.9% vs prior month · -0.5 points
0.19%
held 9th · 390 estimated branded searches · -18.8% vs prior month · -0.1 points
10.
Plus Fitness0.13%
held 10th · 260 estimated branded searches · -18.8% vs prior month · -0.1 points
Compare search popularity between Flex Fitness and its closest rivals
- Flex Fitness vs Anytime Fitness: compare search popularity
- Flex Fitness vs Les Mills: compare search popularity
- Flex Fitness vs Jetts: compare search popularity
- Compare Flex Fitness with any brand
How has branded search demand for Flex Fitness changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Flex Fitness in New Zealand held steady at 18.3K.
- Across the 11 months ending August 2026, Flex Fitness’ estimated Share of Search among gym and fitness club brands in New Zealand peaked at 9.1% in August 2026 and was lowest at 7.7% in June 2026.
How did search popularity change for New Zealand gym and fitness club brands in August 2026?
6 changes
In August 2026, Anytime Fitness overtook Les Mills to rank 2nd among gym and fitness club brands in New Zealand, at 13.7%.
In August 2026, CityFitness gained estimated Share of Search among gym and fitness club brands in New Zealand, from 42.6% to 45.6%.
In August 2026, Flex Fitness gained estimated Share of Search among gym and fitness club brands in New Zealand, from 8.5% to 9.1%.
In August 2026, Les Mills lost estimated Share of Search among gym and fitness club brands in New Zealand, from 14.6% to 12.7%.
In August 2026, Snap Fitness lost estimated Share of Search among gym and fitness club brands in New Zealand, from 8.4% to 7.4%.
In August 2026, Jetts lost estimated Share of Search among gym and fitness club brands in New Zealand, from 8.3% to 7.4%.
How is Flex Fitness measured?
Brandwave collects information about searches that people make online using Flex Fitness’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- flex fitness
- flex fitness nz
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Is Flex Fitness your brand?
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