Brandwave

How popular isVistaprint?

In October 2026, people searched for Vistaprint by name about 9,300 times in New Zealand, a 41% decrease from the previous year. These searches made up 87.2% of all New Zealand online print shop searches, placing Vistaprint first out of five shops. When we asked both ChatGPT and Google AI Overviews about online print shops, Vistaprint appeared in all answers and was the most recommended of the five.

Search and AI answers in October 2026

Vistaprint is the most searched of 5 competitors and the most recommended in the AI answers we collected.

  1. VistaprintShare of searches 87.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Print Online NZShare of searches 11.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. MooShare of searches 0.84%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Printing.comShare of searches 0.38%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Kwik KopyShare of searches 0.28%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top online print shops in ChatGPT and Google AI Overviews

In three ChatGPT questions, Vistaprint appeared in all three answers. Vistaprint is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vistaprint1st
  2. Print Online NZ2nd
  3. Moo–
  4. Printing.com–
  5. Kwik Kopy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vistaprint3 of 3Named in 3 of 3 ChatGPT answers
  • Print Online NZ3 of 3Named in 3 of 3 ChatGPT answers
  • Moo0 of 3Named in 0 of 3 ChatGPT answers
  • Printing.com0 of 3Named in 0 of 3 ChatGPT answers
  • Kwik Kopy0 of 3Named in 0 of 3 ChatGPT answers

See every answer about online print shops

3 answers

  • Asked ChatGPT

    “Which online print shop should I shop at in New Zealand?”

    1. 1Vistaprint
    2. 2Print Online NZ

  • Asked ChatGPT

    “What are the best online print shops in New Zealand?”

    1. 1Print Online NZ
    2. 2Vistaprint

  • Asked ChatGPT

    “What's the best online print shop in New Zealand for business cards?”

    1. 1Vistaprint
    2. 2Print Online NZ

  • Searched Google, AI Overview

    “business card printing”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “signage printing”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Vistaprint compared with other New Zealand online print shops?

Vistaprint against online print shops in New Zealand, by month

Share of searches by month for Vistaprint, Print Online NZ. The figures are in the table below the chart.

View monthly share of searches table
MonthVistaprintPrint Online NZMooPrinting.comKwik Kopy
Nov 202593.3%5.8%0.47%0.3%0.12%
Dec 202591.7%7.5%0.34%0.43%0.09%
Jan 202690.9%7.9%0.72%0.32%0.24%
Feb 202692.7%6.3%0.63%0.28%0.07%
Mar 202692.6%6.3%0.56%0.35%0.14%
Apr 202689.3%8.9%1.3%0.36%0.18%
May 202692.1%6.9%0.63%0.21%0.21%
Jun 202690.6%8%0.9%0.33%0.16%
Jul 202689.2%9.4%0.81%0.45%0.18%
Aug 202689.2%9.5%0.71%0.4%0.24%
Sep 202689%9.6%0.78%0.49%0.1%
Oct 202687.2%11.3%0.84%0.38%0.28%

  1. 1.Vistaprint

    87.2%

    Held 1st. 9.3K estimated branded searches, +2.2% vs prior month. Share -1.8 points.

  2. 2.Print Online NZ

    11.3%

    Held 2nd. 1.2K estimated branded searches, +22.4% vs prior month. Share +1.7 points.

  3. 3.Moo

    0.84%

    Held 3rd. 90 estimated branded searches, +12.5% vs prior month. Share +0.1 points.

  4. 4.Printing.com

    0.38%

    Held 4th. 40 estimated branded searches, -20% vs prior month. Share -0.1 points.

  5. 5.Kwik Kopy

    0.28%

    Held 5th. 30 estimated branded searches, +200% vs prior month. Share +0.2 points.

Compare popularity between Vistaprint and its closest rivals

Every comparison with Vistaprint

12 comparisons

How has branded search demand for Vistaprint changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Vistaprint in New Zealand fell from 15.8K to 9.3K.
  • Across the 12 months ending October 2026, Vistaprint’s share of searches among online print shops in New Zealand decreased from 93.3% to 87.2%.

How did search popularity change for New Zealand online print shops in October 2026?

5 changes

  1. In October 2026, Print Online NZ gained share of searches among online print shops in New Zealand, from 9.6% to 11.3%.

  2. In October 2026, Vistaprint lost share of searches among online print shops in New Zealand, from 89% to 87.2%.

  3. Estimated monthly branded searches for Kwik Kopy in New Zealand rose 50% over 12 measured months, from 20 to 30 in October 2026.

  4. Estimated monthly branded searches for Moo in New Zealand rose 12.5% over 12 measured months, from 80 to 90 in October 2026.

  5. Estimated monthly branded searches for Printing.com in New Zealand fell 20% over 12 measured months, from 50 to 40 in October 2026.

How are Vistaprint’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Vistaprint’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vistaprint
  • vistaprint aus
  • vistaprint business cards
  • vistaprint calendar
  • vistaprint flyers
  • vistaprint postcards
  • vistaprint poster
  • vistaprint print
  • vistaprint promotions
  • vistaprint shirt
  • vistaprint signage
  • vistaprint sticker
  • vistaprint voucher

Do you work for Vistaprint? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Vistaprint compete?

Vistaprint is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Photo book printing services2nd of 929.5%Show ranking
Online print shops1st of 587.2%Shown above
Creator with pink hair and a pink jacket

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