Brandwave

Print Online NZ vs Vistaprint:Which is more popular in New Zealand?

In October 2026, Vistaprint had more branded searches than Print Online NZ among online print shops in New Zealand. Vistaprint had about 9,300 branded searches, while Print Online NZ had 1,200. Vistaprint made up 87.2% of all online print shop searches we track, and Print Online NZ accounted for 11.3%. When we asked ChatGPT and Google AI Overviews about online print shops, both Print Online NZ and Vistaprint appeared in all three answers. Vistaprint was mentioned before Print Online NZ in two out of three answers.

Among online print shops in New Zealand in October 2026

Who do people search for more?

Vistaprint, about 8 searches for every 1 for Print Online NZ

Vistaprint 9.3K searchesPrint Online NZ 1.2K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Print Online NZ in 3 of 3Vistaprint in 3 of 3

Who does AI recommend more?

Vistaprint, named ahead of Print Online NZ in 2 of 3 answers

Vistaprint first in 2Print Online NZ first in 1

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Top online print shops in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Print Online NZ and Vistaprint showed up in all three answers. Vistaprint was listed before Print Online NZ in two of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vistaprint1st
  2. Print Online NZ2nd
  3. Moo–
  4. Printing.com–
  5. Kwik Kopy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vistaprint3 of 3Named in 3 of 3 ChatGPT answers
  • Print Online NZ3 of 3Named in 3 of 3 ChatGPT answers
  • Moo0 of 3Named in 0 of 3 ChatGPT answers
  • Printing.com0 of 3Named in 0 of 3 ChatGPT answers
  • Kwik Kopy0 of 3Named in 0 of 3 ChatGPT answers

See every answer about online print shops

3 answers

  • Asked ChatGPT

    “Which online print shop should I shop at in New Zealand?”

    1. 1Vistaprint
    2. 2Print Online NZ

  • Asked ChatGPT

    “What are the best online print shops in New Zealand?”

    1. 1Print Online NZ
    2. 2Vistaprint

  • Asked ChatGPT

    “What's the best online print shop in New Zealand for business cards?”

    1. 1Vistaprint
    2. 2Print Online NZ

  • Searched Google, AI Overview

    “business card printing”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “signage printing”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Print Online NZ or Vistaprint more popular in search?

This chart shows how often people search Google for Print Online NZ and Vistaprint by name. Each line represents a brand's share of searches for all five online print shops we track, month by month, from searches in New Zealand.

Print Online NZ and Vistaprint among online print shops in New Zealand, by month

Share of searches by month for Vistaprint, Print Online NZ. The figures are in the table below the chart.

View monthly share of searches table
MonthVistaprintPrint Online NZMooPrinting.comKwik Kopy
Nov 202593.3%5.8%0.47%0.3%0.12%
Dec 202591.7%7.5%0.34%0.43%0.09%
Jan 202690.9%7.9%0.72%0.32%0.24%
Feb 202692.7%6.3%0.63%0.28%0.07%
Mar 202692.6%6.3%0.56%0.35%0.14%
Apr 202689.3%8.9%1.3%0.36%0.18%
May 202692.1%6.9%0.63%0.21%0.21%
Jun 202690.6%8%0.9%0.33%0.16%
Jul 202689.2%9.4%0.81%0.45%0.18%
Aug 202689.2%9.5%0.71%0.4%0.24%
Sep 202689%9.6%0.78%0.49%0.1%
Oct 202687.2%11.3%0.84%0.38%0.28%

How has branded search for Print Online NZ and Vistaprint changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand online print shops in October 2026?

2 changes

  1. In October 2026, Print Online NZ gained share of searches among online print shops in New Zealand, from 9.6% to 11.3%.

  2. In October 2026, Vistaprint lost share of searches among online print shops in New Zealand, from 89% to 87.2%.

How are Print Online NZ’s and Vistaprint’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Print Online NZ’s and Vistaprint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Print Online NZ

2 branded search terms

  • print online nz
  • printonline

Vistaprint

13 branded search terms

  • vistaprint
  • vistaprint aus
  • vistaprint business cards
  • vistaprint calendar
  • vistaprint flyers
  • vistaprint postcards
  • vistaprint poster
  • vistaprint print
  • vistaprint promotions
  • vistaprint shirt
  • vistaprint signage
  • vistaprint sticker
  • vistaprint voucher

How the Brand Demand Index is measured

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