How popular isVarta?
In September 2026, people searched for Varta by name about 200 times in New Zealand, about the same as the previous year. These searches made up 4.8% of all New Zealand car battery brand searches, placing Varta fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about car battery brands, Varta appeared in two of the five answers and was the second most recommended of the six.
Varta is the fifth most searched of 6 competitors and the second most recommended in AI answers.
Century BatteriesShare of searches 60.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
ExideShare of searches 15.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Bosch Car BatteriesShare of searches 9.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
OptimaShare of searches 5.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
VartaShare of searches 4.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
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Top car battery brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Varta was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Varta is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Yuasa1st
- Varta2nd
- Exide3rd
- Bosch Car Batteries4th
- Century Batteries5th
- Optima–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Yuasa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Century Batteries3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Exide2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch Car Batteries2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Varta2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Optima0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car battery brands
5 answers
Asked ChatGPT
“Which car battery brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best car battery brands in New Zealand?”
Asked ChatGPT
“What's the best car battery brand in New Zealand for reliable starting?”
Searched Google, AI Overview
“car battery nz”
Searched Google, AI Overview
“12v car battery”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which car battery brands compete with Varta?
Share of searches by month for Century Batteries, Exide, Bosch Car Batteries, Optima, Varta, Yuasa. The figures are in the table below the chart.
View monthly share of searches table
| Month | Century Batteries | Exide | Bosch Car Batteries | Optima | Varta | Yuasa |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.2% | 12.1% | 9.5% | 5.3% | 5.1% | 6.8% |
| Nov 2025 | 63.3% | 10.7% | 9.4% | 5.1% | 5.4% | 6.1% |
| Dec 2025 | 63.2% | 11.1% | 9.3% | 4.5% | 4.8% | 7.1% |
| Jan 2026 | 61.8% | 12.5% | 8.4% | 5.8% | 4.8% | 6.7% |
| Feb 2026 | 63.3% | 13.4% | 7.8% | 4.6% | 4.8% | 6.1% |
| Mar 2026 | 64.5% | 12.3% | 7.8% | 4.8% | 5% | 5.5% |
| Apr 2026 | 62.4% | 14% | 6.9% | 4.9% | 6.4% | 5.4% |
| May 2026 | 59.5% | 14.6% | 7.6% | 5.1% | 7.6% | 5.6% |
| Jun 2026 | 64.4% | 14.1% | 6.9% | 4.6% | 5.9% | 4% |
| Jul 2026 | 62.6% | 15.7% | 6.3% | 5.5% | 5.7% | 4.3% |
| Aug 2026 | 58.6% | 18.1% | 7.7% | 5.1% | 5.6% | 4.9% |
| Sep 2026 | 60.1% | 15.8% | 9.3% | 5.5% | 4.8% | 4.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.1% | 2.5K | 0% | +1.5 points | |
| 2, held 2nd | 15.8% | 660 | -15.4% | -2.4 points | |
| 3, held 3rd | 9.3% | 390 | +18.2% | +1.6 points | |
| 4, moved from 5th to 4th | 5.5% | 230 | +4.5% | +0.4 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 4.8% | 200 | -16.7% | -0.8 pointsmoved from 4th to 5th | |
| 6, held 6th | 4.5% | 190 | -9.5% | -0.3 points |
60.1%
Held 1st. 2.5K estimated branded searches, 0% vs prior month. Share +1.5 points.
2.
Exide15.8%
Held 2nd. 660 estimated branded searches, -15.4% vs prior month. Share -2.4 points.
9.3%
Held 3rd. 390 estimated branded searches, +18.2% vs prior month. Share +1.6 points.
4.
Optima5.5%
Moved from 5th to 4th. 230 estimated branded searches, +4.5% vs prior month. Share +0.4 points.
5.
Varta4.8%
Moved from 4th to 5th. 200 estimated branded searches, -16.7% vs prior month. Share -0.8 points.
6.Yuasa
4.5%
Held 6th. 190 estimated branded searches, -9.5% vs prior month. Share -0.3 points.
Compare popularity between Varta and its closest rivals
Every comparison with Varta
9 comparisons
How has branded search demand for Varta changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Varta in New Zealand held steady, from 210 to 200.
- Across the 12 months ending September 2026, Varta’s share of searches among car battery brands in New Zealand peaked at 7.6% in May 2026 and was lowest at 4.8% in September 2026.
- Across the 12 months ending September 2026, Varta rose from 6th to 5th among car battery brands in New Zealand.
How did search popularity change for New Zealand car battery brands in September 2026?
6 changes
In September 2026, Bosch Car Batteries gained share of searches among car battery brands in New Zealand, from 7.7% to 9.3%.
In September 2026, Century Batteries gained share of searches among car battery brands in New Zealand, from 58.6% to 60.1%.
In September 2026, Exide lost share of searches among car battery brands in New Zealand, from 18.1% to 15.8%.
In September 2026, Varta lost share of searches among car battery brands in New Zealand, from 5.6% to 4.8%.
In September 2026, Optima rose from 5th to 4th among car battery brands in New Zealand.
Estimated monthly branded searches for Yuasa in New Zealand fell 32.1% over 12 measured months, from 280 to 190 in September 2026.
How are Varta’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Varta’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- varta batteries
- varta car battery
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Where does Varta compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Battery brands | 5th of 7 | 4% | Show ranking |
| Car battery brands | 5th of 6 | 4.8% | Shown above |
Is Varta your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.