Brandwave

How popular isBosch Car Batteries?

In September 2026, people searched for Bosch Car Batteries by name about 390 times in New Zealand, about the same as the previous year. These searches made up 9.3% of all New Zealand car battery brand searches, placing Bosch Car Batteries third out of six brands. When we asked both ChatGPT and Google AI Overviews about car battery brands, Bosch Car Batteries appeared in two of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Bosch Car Batteries is the third most searched of 6 competitors and the fourth most recommended in AI answers.

  1. Century BatteriesShare of searches 60.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. ExideShare of searches 15.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. Bosch Car BatteriesShare of searches 9.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. OptimaShare of searches 5.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. VartaShare of searches 4.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd

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Top car battery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch Car Batteries was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch Car Batteries is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yuasa1st
  2. Varta2nd
  3. Exide3rd
  4. Bosch Car Batteries4th
  5. Century Batteries5th
  6. Optima–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yuasa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Century Batteries3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Exide2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch Car Batteries2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Varta2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Optima0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car battery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which car battery brands compete with Bosch Car Batteries?

Bosch Car Batteries against car battery brands in New Zealand, by month

Share of searches by month for Century Batteries, Exide, Bosch Car Batteries, Optima, Varta, Yuasa. The figures are in the table below the chart.

View monthly share of searches table
MonthCentury BatteriesExideBosch Car BatteriesOptimaVartaYuasa
Oct 202561.2%12.1%9.5%5.3%5.1%6.8%
Nov 202563.3%10.7%9.4%5.1%5.4%6.1%
Dec 202563.2%11.1%9.3%4.5%4.8%7.1%
Jan 202661.8%12.5%8.4%5.8%4.8%6.7%
Feb 202663.3%13.4%7.8%4.6%4.8%6.1%
Mar 202664.5%12.3%7.8%4.8%5%5.5%
Apr 202662.4%14%6.9%4.9%6.4%5.4%
May 202659.5%14.6%7.6%5.1%7.6%5.6%
Jun 202664.4%14.1%6.9%4.6%5.9%4%
Jul 202662.6%15.7%6.3%5.5%5.7%4.3%
Aug 202658.6%18.1%7.7%5.1%5.6%4.9%
Sep 202660.1%15.8%9.3%5.5%4.8%4.5%

  1. 1.Century Batteries

    60.1%

    Held 1st. 2.5K estimated branded searches, 0% vs prior month. Share +1.5 points.

  2. 2.Exide

    15.8%

    Held 2nd. 660 estimated branded searches, -15.4% vs prior month. Share -2.4 points.

  3. 3.Bosch Car Batteries

    9.3%

    Held 3rd. 390 estimated branded searches, +18.2% vs prior month. Share +1.6 points.

  4. 4.Optima

    5.5%

    Moved from 5th to 4th. 230 estimated branded searches, +4.5% vs prior month. Share +0.4 points.

  5. 5.Varta

    4.8%

    Moved from 4th to 5th. 200 estimated branded searches, -16.7% vs prior month. Share -0.8 points.

  6. 6.Yuasa

    4.5%

    Held 6th. 190 estimated branded searches, -9.5% vs prior month. Share -0.3 points.

Compare popularity between Bosch Car Batteries and its closest rivals

Every comparison with Bosch Car Batteries

5 comparisons

How has branded search demand for Bosch Car Batteries changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bosch Car Batteries in New Zealand held steady at 390.
  • Across the 12 months ending September 2026, Bosch Car Batteries’ share of searches among car battery brands in New Zealand peaked at 9.5% in October 2025 and was lowest at 6.3% in July 2026.

How did search popularity change for New Zealand car battery brands in September 2026?

6 changes

  1. In September 2026, Bosch Car Batteries gained share of searches among car battery brands in New Zealand, from 7.7% to 9.3%.

  2. In September 2026, Century Batteries gained share of searches among car battery brands in New Zealand, from 58.6% to 60.1%.

  3. In September 2026, Exide lost share of searches among car battery brands in New Zealand, from 18.1% to 15.8%.

  4. In September 2026, Varta lost share of searches among car battery brands in New Zealand, from 5.6% to 4.8%.

  5. In September 2026, Optima rose from 5th to 4th among car battery brands in New Zealand.

  6. Estimated monthly branded searches for Yuasa in New Zealand fell 32.1% over 12 measured months, from 280 to 190 in September 2026.

How are Bosch Car Batteries’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bosch Car Batteries’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bosch battery
  • bosch car battery

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How the Brand Demand Index is measured

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