How popular isUmbrellar in search?
In August 2026, there were an estimated 1.7K branded searches for Umbrellar in New Zealand which is down 32.1% over the last 11 months. Umbrellar holds 3.9% estimated Share of Search among New Zealand domain and hosting providers and is ranked 6th of 9 competitors for search popularity.
GoDaddy27.8%Crazy Domains21.2%
Freeparking16.4%
1st Domains13.1%Hostinger10.4%
Umbrellar3.9%
Voyager3.7%
SiteGround2.2%
Bluehost1.2%
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Which domain and hosting providers compete with Umbrellar?
Share of Search by month for GoDaddy, Crazy Domains, Freeparking, 1st Domains, Hostinger, Umbrellar, Voyager, SiteGround. The figures are in the table below the chart.
View monthly share of search table
| Month | GoDaddy | Crazy Domains | Freeparking | 1st Domains | Hostinger | Umbrellar | Voyager | SiteGround | Bluehost |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.5% | 19.4% | 24.1% | 11.8% | 9.4% | 5.3% | 2.2% | 2% | 1.4% |
| Nov 2025 | 20.5% | 19.3% | 27.2% | 11.8% | 9.5% | 6.3% | 2.1% | 2% | 1.4% |
| Dec 2025 | 21.5% | 17.1% | 30.3% | 10.4% | 8.3% | 6.8% | 2.3% | 1.8% | 1.4% |
| Jan 2026 | 23.1% | 15.9% | 30.1% | 11.2% | 8.6% | 5.9% | 2% | 1.9% | 1.3% |
| Feb 2026 | 23.6% | 18.3% | 28.5% | 11.2% | 8.8% | 4.9% | 1.8% | 1.9% | 1% |
| Mar 2026 | 22.9% | 20.3% | 23.9% | 12.8% | 10.2% | 4.8% | 1.9% | 2% | 1.2% |
| Apr 2026 | 23.9% | 18.5% | 22.1% | 13.7% | 10.8% | 6% | 2% | 1.9% | 1.1% |
| May 2026 | 26.3% | 21.9% | 19.8% | 11.5% | 11.6% | 2.9% | 2.7% | 2% | 1.3% |
| Jun 2026 | 27.7% | 22.8% | 15.7% | 12% | 10.2% | 5.3% | 2.8% | 2% | 1.3% |
| Jul 2026 | 29.8% | 21.3% | 15.1% | 13.1% | 10.9% | 3.2% | 3.1% | 2.2% | 1.2% |
| Aug 2026 | 27.8% | 21.2% | 16.4% | 13.1% | 10.4% | 3.9% | 3.7% | 2.2% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.8% | 12K | -6.1% | -2 points | |
| 2, held 2nd | 21.2% | 9.1K | 0% | -0.1 points | |
| 3, held 3rd | 16.4% | 7K | +8.6% | +1.2 points | |
| 4, held 4th | 13.1% | 5.6K | +0.54% | 0 points | |
| 5, held 5th | 10.4% | 4.5K | -3.9% | -0.5 points | |
| 6, held 6th | 3.9% | 1.7K | +21.6% | +0.7 points | |
| 7, held 7th | 3.7% | 1.6K | +22.9% | +0.7 points | |
| 8, held 8th | 2.2% | 950 | 0% | 0 points | |
| 9, held 9th | 1.2% | 530 | 0% | 0 points |
1.
GoDaddy27.8%
held 1st · 12K estimated branded searches · -6.1% vs prior month · -2 points
21.2%
held 2nd · 9.1K estimated branded searches · 0% vs prior month · -0.1 points
16.4%
held 3rd · 7K estimated branded searches · +8.6% vs prior month · +1.2 points
13.1%
held 4th · 5.6K estimated branded searches · +0.54% vs prior month · 0 points
10.4%
held 5th · 4.5K estimated branded searches · -3.9% vs prior month · -0.5 points
3.9%
held 6th · 1.7K estimated branded searches · +21.6% vs prior month · +0.7 points
7.
Voyager3.7%
held 7th · 1.6K estimated branded searches · +22.9% vs prior month · +0.7 points
2.2%
held 8th · 950 estimated branded searches · 0% vs prior month · 0 points
9.
Bluehost1.2%
held 9th · 530 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Umbrellar and its closest rivals
How has branded search demand for Umbrellar changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Umbrellar in New Zealand fell from 2.5K to 1.7K.
- Across the 11 months ending August 2026, Umbrellar’s estimated Share of Search among domain and hosting providers in New Zealand decreased from 5.3% to 3.9%.
- Across the 11 months ending August 2026, Umbrellar’s estimated Share of Search among domain and hosting providers in New Zealand peaked at 6.8% in December 2025 and was lowest at 2.9% in May 2026.
How did search popularity change for New Zealand domain and hosting providers in August 2026?
5 changes
In August 2026, Freeparking gained estimated Share of Search among domain and hosting providers in New Zealand, from 15.1% to 16.4%.
In August 2026, Voyager gained estimated Share of Search among domain and hosting providers in New Zealand, from 3.1% to 3.7%.
In August 2026, Umbrellar gained estimated Share of Search among domain and hosting providers in New Zealand, from 3.2% to 3.9%.
In August 2026, GoDaddy lost estimated Share of Search among domain and hosting providers in New Zealand, from 29.8% to 27.8%.
Estimated monthly branded searches for Bluehost in New Zealand fell 17.2% over 11 measured months, from 640 to 530 in August 2026.
How is Umbrellar measured?
Brandwave collects information about searches that people make online using Umbrellar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- umbrellar
- umbrellar com
- umbrellar nz
- umbrellar online
- umbrellar web hosting
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Is Umbrellar your brand?
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