1st Domains vs Umbrellar:Which is more popular by branded search in New Zealand?
In August 2026, 1st Domains had more branded searches than Umbrellar among domain and hosting providers in New Zealand. 1st Domains was estimated to have 5.6K branded searches compared to Umbrellar’s 1.7K, and held a 13.1% Share of Search versus Umbrellar’s 3.9%.
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Which is more popular in search, 1st Domains or Umbrellar?
Compare the companies New Zealand businesses register domains and host websites with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for 1st Domains, Umbrellar. The figures are in the table below the chart.
View monthly share of search table
| Month | GoDaddy | Crazy Domains | Freeparking | 1st Domains | Hostinger | Umbrellar | Voyager | SiteGround | Bluehost |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.5% | 19.4% | 24.1% | 11.8% | 9.4% | 5.3% | 2.2% | 2% | 1.4% |
| Nov 2025 | 20.5% | 19.3% | 27.2% | 11.8% | 9.5% | 6.3% | 2.1% | 2% | 1.4% |
| Dec 2025 | 21.5% | 17.1% | 30.3% | 10.4% | 8.3% | 6.8% | 2.3% | 1.8% | 1.4% |
| Jan 2026 | 23.1% | 15.9% | 30.1% | 11.2% | 8.6% | 5.9% | 2% | 1.9% | 1.3% |
| Feb 2026 | 23.6% | 18.3% | 28.5% | 11.2% | 8.8% | 4.9% | 1.8% | 1.9% | 1% |
| Mar 2026 | 22.9% | 20.3% | 23.9% | 12.8% | 10.2% | 4.8% | 1.9% | 2% | 1.2% |
| Apr 2026 | 23.9% | 18.5% | 22.1% | 13.7% | 10.8% | 6% | 2% | 1.9% | 1.1% |
| May 2026 | 26.3% | 21.9% | 19.8% | 11.5% | 11.6% | 2.9% | 2.7% | 2% | 1.3% |
| Jun 2026 | 27.7% | 22.8% | 15.7% | 12% | 10.2% | 5.3% | 2.8% | 2% | 1.3% |
| Jul 2026 | 29.8% | 21.3% | 15.1% | 13.1% | 10.9% | 3.2% | 3.1% | 2.2% | 1.2% |
| Aug 2026 | 27.8% | 21.2% | 16.4% | 13.1% | 10.4% | 3.9% | 3.7% | 2.2% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the 1st Domains and Umbrellar comparison changed over the last 12 months?
3 findings
- 1st Domains was ahead of Umbrellar in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, 1st Domains’ estimated Share of Search among domain and hosting providers in New Zealand moved from 11.8% to 13.1%, and its estimated monthly branded searches held steady at 5.6K.
- Across the 11 months ending August 2026, Umbrellar’s estimated Share of Search among domain and hosting providers in New Zealand moved from 5.3% to 3.9%, and its estimated monthly branded searches moved from 2.5K to 1.7K.
How did search popularity change for New Zealand domain and hosting providers in August 2026?
1 change
In August 2026, Umbrellar gained estimated Share of Search among domain and hosting providers in New Zealand, from 3.2% to 3.9%.
How each brand is measured
Brandwave collects information about searches that people make online using 1st Domains’ and Umbrellar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
1st Domains
6 branded search terms
- 1st domains
- 1st domains hosting
- 1st domains nz
- 1stdomains
- 1stdomains nz
- www 1stdomains
Umbrellar
5 branded search terms
- umbrellar
- umbrellar com
- umbrellar nz
- umbrellar online
- umbrellar web hosting
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.