Brandwave

How popular isBluehost?

In September 2026, people searched for Bluehost by name about 510 times in New Zealand, a 17.7% decrease from the previous year. These searches made up 1.4% of all New Zealand domain and hosting provider searches, placing Bluehost tenth out of 12 providers. When we asked both ChatGPT and Google AI Overviews about domain and hosting providers, Bluehost did not appear in any of the answers.

Search and AI answers in September 2026

Bluehost is the tenth most searched of 12 competitors and not listed in any AI answer.

  1. GoDaddyShare of searches 28.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Crazy DomainsShare of searches 17.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. 1st DomainsShare of searches 14.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. FreeparkingShare of searches 12.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. BluehostShare of searches 1.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+7 more

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Top domain and hosting providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bluehost did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MyHost1st
  2. Metaname2nd
  3. SiteHost3rd
  4. 1st Domains4th
  5. Freeparking5th
  6. GoDaddy–
  7. Crazy Domains–
  8. +2 more
  9. SiteGround–
  10. Bluehost–
  11. Umbrellar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MyHost4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SiteHost4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 1st Domains3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Metaname3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freeparking2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GoDaddy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crazy Domains0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hostinger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Voyager0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bluehost0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about domain and hosting providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which domain and hosting providers compete with Bluehost?

Bluehost against domain and hosting providers in New Zealand, by month

Share of searches by month for GoDaddy, Crazy Domains, 1st Domains, Freeparking, Hostinger, MyHost, Voyager, SiteHost, SiteGround, Bluehost. The figures are in the table below the chart.

View monthly share of searches table
MonthGoDaddyCrazy Domains1st DomainsFreeparkingHostingerMyHostVoyagerSiteHostSiteGroundBluehostMetanameUmbrellar
Oct 202526.3%16.5%13.3%20.6%10.5%3.2%2.5%2.2%2.2%1.5%0.96%0.2%
Nov 202522%16.7%13.4%23.6%10.6%3.2%2.5%3.2%2.3%1.5%0.79%0.15%
Dec 202524.1%15.5%12.4%25.6%9.6%2.8%2.8%2.5%2.1%1.7%0.73%0.14%
Jan 202625.5%13.2%12.9%26.4%9.7%3.1%2.4%2.1%2.2%1.5%0.93%0.12%
Feb 202625.1%15.6%12.3%25.4%9.6%3.7%2%2%2.1%1.2%0.89%0.14%
Mar 202624.2%17.9%14.2%20.1%11%3.4%2.2%2.2%2.3%1.4%1%0.26%
Apr 202625.8%15.8%15.5%18.1%11.9%3.8%2.4%2.1%2.2%1.2%1.1%0.16%
May 202626.6%18.6%12.3%15.2%12%4.3%3%2.9%2.2%1.4%1.3%0.18%
Jun 202629.2%19.7%13%11.7%10.8%4.6%3.2%2.4%2.2%1.5%1.4%0.22%
Jul 202631.3%17.4%14%10.6%11.4%4.1%3.4%2.3%2.4%1.3%1.5%0.21%
Aug 202629.2%17.3%14%12.2%11.1%4.2%4.2%2.6%2.4%1.3%1.2%0.18%
Sep 202628.2%17.9%14.5%12.8%10.9%4.3%3.5%2.7%2.4%1.4%1.3%0.19%

  1. 1.GoDaddy

    28.2%

    Held 1st. 10.5K estimated branded searches, -6.4% vs prior month. Share -1 points.

  2. 2.Crazy Domains

    17.9%

    Held 2nd. 6.7K estimated branded searches, +0.15% vs prior month. Share +0.6 points.

  3. 3.1st Domains

    14.5%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Freeparking

    12.8%

    Held 4th. 4.8K estimated branded searches, +2.1% vs prior month. Share +0.6 points.

  5. 5.Hostinger

    10.9%

    Held 5th. 4.1K estimated branded searches, -4.9% vs prior month. Share -0.2 points.

  6. 6.MyHost

    4.3%

    Moved from 7th to 6th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Voyager

    3.5%

    Moved from 6th to 7th. 1.3K estimated branded searches, -18% vs prior month. Share -0.6 points.

  8. 8.SiteHost

    2.7%

    Held 8th. 1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.SiteGround

    2.4%

    Held 9th. 910 estimated branded searches, -2.2% vs prior month. Share 0 points.

  10. 10.Bluehost

    1.4%

    Held 10th. 510 estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Metaname

    1.3%

    Held 11th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Umbrellar

    0.19%

    Held 12th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Bluehost and its closest rivals

Every comparison with Bluehost

11 comparisons

How has branded search demand for Bluehost changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bluehost in New Zealand fell from 620 to 510.
  • Across the 12 months ending September 2026, Bluehost’s share of searches among domain and hosting providers in New Zealand held steady, from 1.5% to 1.4%.

How did search popularity change for New Zealand domain and hosting providers in September 2026?

6 changes

  1. In September 2026, Freeparking gained share of searches among domain and hosting providers in New Zealand, from 12.2% to 12.8%.

  2. In September 2026, Crazy Domains gained share of searches among domain and hosting providers in New Zealand, from 17.3% to 17.9%.

  3. In September 2026, GoDaddy lost share of searches among domain and hosting providers in New Zealand, from 29.2% to 28.2%.

  4. In September 2026, Voyager lost share of searches among domain and hosting providers in New Zealand, from 4.2% to 3.5%.

  5. 1st Domains’ share of searches among domain and hosting providers in New Zealand has gained ground for 3 months in a row, from 13% to 14.5% in September 2026.

  6. In September 2026, MyHost rose from 7th to 6th among domain and hosting providers in New Zealand.

How are Bluehost’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Bluehost’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bluehost
  • bluehost domain
  • bluehost hosting
  • bluehost web hosting

Do you work for Bluehost? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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