Bluehost vs SiteHost:Which is more popular?
In September 2026, SiteHost had more branded searches than Bluehost among domain and hosting providers in New Zealand. SiteHost had about 1,000 branded searches, while Bluehost had 510. SiteHost made up 2.7% of all domain and hosting provider searches we track, and Bluehost accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about domain and hosting providers, SiteHost appeared in four of the five answers and Bluehost in none.
Who do people search for more?
SiteHost, about 2 searches for every 1 for Bluehost
Who does AI mention more?
SiteHost, mentioned in 4 of 5 answers, Bluehost in 0
Who does AI recommend more?
SiteHost, the only one of the two named
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Top domain and hosting providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, SiteHost was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bluehost did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
MyHost4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- SiteHost4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
1st Domains3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Metaname3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Freeparking2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- GoDaddy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Crazy Domains0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hostinger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Voyager0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bluehost0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about domain and hosting providers
5 answers
Asked ChatGPT
“Which domain and hosting provider should I use in New Zealand?”
Asked ChatGPT
“What are the best domain and hosting providers in New Zealand?”
Asked ChatGPT
“What's the best domain and hosting provider in New Zealand for a small business website?”
Searched Google, AI Overview
“nz web hosting”
Searched Google, AI Overview
“buy domain nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bluehost or SiteHost more popular in search?
This chart shows how often people search Google for Bluehost and SiteHost by name. Each line represents a brand's share of searches for all 12 domain and hosting providers we track, month by month, from searches in New Zealand.
Share of searches by month for SiteHost, Bluehost. The figures are in the table below the chart.
View monthly share of searches table
| Month | GoDaddy | Crazy Domains | 1st Domains | Freeparking | Hostinger | MyHost | Voyager | SiteHost | SiteGround | Bluehost | Metaname | Umbrellar |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.3% | 16.5% | 13.3% | 20.6% | 10.5% | 3.2% | 2.5% | 2.2% | 2.2% | 1.5% | 0.96% | 0.2% |
| Nov 2025 | 22% | 16.7% | 13.4% | 23.6% | 10.6% | 3.2% | 2.5% | 3.2% | 2.3% | 1.5% | 0.79% | 0.15% |
| Dec 2025 | 24.1% | 15.5% | 12.4% | 25.6% | 9.6% | 2.8% | 2.8% | 2.5% | 2.1% | 1.7% | 0.73% | 0.14% |
| Jan 2026 | 25.5% | 13.2% | 12.9% | 26.4% | 9.7% | 3.1% | 2.4% | 2.1% | 2.2% | 1.5% | 0.93% | 0.12% |
| Feb 2026 | 25.1% | 15.6% | 12.3% | 25.4% | 9.6% | 3.7% | 2% | 2% | 2.1% | 1.2% | 0.89% | 0.14% |
| Mar 2026 | 24.2% | 17.9% | 14.2% | 20.1% | 11% | 3.4% | 2.2% | 2.2% | 2.3% | 1.4% | 1% | 0.26% |
| Apr 2026 | 25.8% | 15.8% | 15.5% | 18.1% | 11.9% | 3.8% | 2.4% | 2.1% | 2.2% | 1.2% | 1.1% | 0.16% |
| May 2026 | 26.6% | 18.6% | 12.3% | 15.2% | 12% | 4.3% | 3% | 2.9% | 2.2% | 1.4% | 1.3% | 0.18% |
| Jun 2026 | 29.2% | 19.7% | 13% | 11.7% | 10.8% | 4.6% | 3.2% | 2.4% | 2.2% | 1.5% | 1.4% | 0.22% |
| Jul 2026 | 31.3% | 17.4% | 14% | 10.6% | 11.4% | 4.1% | 3.4% | 2.3% | 2.4% | 1.3% | 1.5% | 0.21% |
| Aug 2026 | 29.2% | 17.3% | 14% | 12.2% | 11.1% | 4.2% | 4.2% | 2.6% | 2.4% | 1.3% | 1.2% | 0.18% |
| Sep 2026 | 28.2% | 17.9% | 14.5% | 12.8% | 10.9% | 4.3% | 3.5% | 2.7% | 2.4% | 1.4% | 1.3% | 0.19% |
How has the Bluehost and SiteHost comparison changed over the last 12 months?
3 findings
- SiteHost was ahead of Bluehost in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bluehost’s share of searches among domain and hosting providers in New Zealand moved from 1.5% to 1.4%, and its estimated monthly branded searches moved from 620 to 510.
- Across the 12 months ending September 2026, SiteHost’s share of searches among domain and hosting providers in New Zealand moved from 2.2% to 2.7%, and its estimated monthly branded searches moved from 880 to 1K.
How did search popularity change for New Zealand domain and hosting providers in September 2026?
2 changes
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Bluehost’s and SiteHost’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among domain and hosting providers
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