Brandwave

1st Domains vs GoDaddy:Which is more popular?

In September 2026, GoDaddy had more branded searches than 1st Domains among domain and hosting providers in New Zealand. GoDaddy had about 10,500 branded searches, while 1st Domains had 5,410. GoDaddy made up 28.2% of all domain and hosting provider searches we track, and 1st Domains accounted for 14.5%. When we asked ChatGPT and Google AI Overviews about domain and hosting providers, 1st Domains appeared in three of the five answers and GoDaddy in none.

Among domain and hosting providers in New Zealand in September 2026

Who do people search for more?

GoDaddy, about 95% more searches than 1st Domains

GoDaddy 10.5K searches1st Domains 5.4K searches

Who does AI mention more?

1st Domains, mentioned in 3 of 5 answers, GoDaddy in 0

1st Domains in 3 of 5GoDaddy in 0 of 5

Who does AI recommend more?

1st Domains, the only one of the two named

1st Domains first in 3GoDaddy never named

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Top domain and hosting providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, 1st Domains was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. GoDaddy did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MyHost1st
  2. Metaname2nd
  3. SiteHost3rd
  4. 1st Domains4th
  5. Freeparking5th
  6. GoDaddy–
  7. Crazy Domains–
  8. Hostinger–
  9. Voyager–
  10. SiteGround–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MyHost4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SiteHost4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 1st Domains3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Metaname3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freeparking2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GoDaddy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crazy Domains0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hostinger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Voyager0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SiteGround0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about domain and hosting providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is 1st Domains or GoDaddy more popular in search?

This chart shows how often people search Google for 1st Domains and GoDaddy by name. Each line represents a brand's share of searches for all 12 domain and hosting providers we track, month by month, from searches in New Zealand.

1st Domains and GoDaddy among domain and hosting providers in New Zealand, by month

Share of searches by month for GoDaddy, 1st Domains. The figures are in the table below the chart.

View monthly share of searches table
MonthGoDaddyCrazy Domains1st DomainsFreeparkingHostingerMyHostVoyagerSiteHostSiteGroundBluehostMetanameUmbrellar
Oct 202526.3%16.5%13.3%20.6%10.5%3.2%2.5%2.2%2.2%1.5%0.96%0.2%
Nov 202522%16.7%13.4%23.6%10.6%3.2%2.5%3.2%2.3%1.5%0.79%0.15%
Dec 202524.1%15.5%12.4%25.6%9.6%2.8%2.8%2.5%2.1%1.7%0.73%0.14%
Jan 202625.5%13.2%12.9%26.4%9.7%3.1%2.4%2.1%2.2%1.5%0.93%0.12%
Feb 202625.1%15.6%12.3%25.4%9.6%3.7%2%2%2.1%1.2%0.89%0.14%
Mar 202624.2%17.9%14.2%20.1%11%3.4%2.2%2.2%2.3%1.4%1%0.26%
Apr 202625.8%15.8%15.5%18.1%11.9%3.8%2.4%2.1%2.2%1.2%1.1%0.16%
May 202626.6%18.6%12.3%15.2%12%4.3%3%2.9%2.2%1.4%1.3%0.18%
Jun 202629.2%19.7%13%11.7%10.8%4.6%3.2%2.4%2.2%1.5%1.4%0.22%
Jul 202631.3%17.4%14%10.6%11.4%4.1%3.4%2.3%2.4%1.3%1.5%0.21%
Aug 202629.2%17.3%14%12.2%11.1%4.2%4.2%2.6%2.4%1.3%1.2%0.18%
Sep 202628.2%17.9%14.5%12.8%10.9%4.3%3.5%2.7%2.4%1.4%1.3%0.19%

How has the 1st Domains and GoDaddy comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand domain and hosting providers in September 2026?

2 changes

  1. In September 2026, GoDaddy lost share of searches among domain and hosting providers in New Zealand, from 29.2% to 28.2%.

  2. 1st Domains’ share of searches among domain and hosting providers in New Zealand has gained ground for 3 months in a row, from 13% to 14.5% in September 2026.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using 1st Domains’ and GoDaddy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

1st Domains

3 branded search terms

  • 1st domains
  • 1st domains hosting
  • 1stdomains

GoDaddy

9 branded search terms

  • godaddy
  • godaddy domain
  • godaddy domain checker
  • godaddy domain names
  • godaddy domain registrar
  • godaddy email
  • godaddy find domain
  • godaddy hosting
  • godaddy web hosting

How the Brand Demand Index is measured

Other head-to-heads among domain and hosting providers

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