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Domain and hosting providers in New Zealand:Which brands are most popular in search?

In August 2026, GoDaddy was the most searched among domain and hosting providers in New Zealand, with an estimated 12K branded searches and 27.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. GoDaddy27.8%
  2. Crazy Domains21.2%
  3. Freeparking16.4%
  4. 1st Domains13.1%
  5. Hostinger10.4%
  6. Umbrellar3.9%
  7. Voyager3.7%
  8. SiteGround2.2%
  9. Bluehost1.2%

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Share of SearchLeaderboard

Compare the companies New Zealand businesses register domains and host websites with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among domain and hosting providers in New Zealand, by month

Share of Search by month for GoDaddy, Crazy Domains, Freeparking, 1st Domains, Hostinger, Umbrellar, Voyager, SiteGround. The figures are in the table below the chart.

View monthly share of search table
MonthGoDaddyCrazy DomainsFreeparking1st DomainsHostingerUmbrellarVoyagerSiteGroundBluehost
Oct 202524.5%19.4%24.1%11.8%9.4%5.3%2.2%2%1.4%
Nov 202520.5%19.3%27.2%11.8%9.5%6.3%2.1%2%1.4%
Dec 202521.5%17.1%30.3%10.4%8.3%6.8%2.3%1.8%1.4%
Jan 202623.1%15.9%30.1%11.2%8.6%5.9%2%1.9%1.3%
Feb 202623.6%18.3%28.5%11.2%8.8%4.9%1.8%1.9%1%
Mar 202622.9%20.3%23.9%12.8%10.2%4.8%1.9%2%1.2%
Apr 202623.9%18.5%22.1%13.7%10.8%6%2%1.9%1.1%
May 202626.3%21.9%19.8%11.5%11.6%2.9%2.7%2%1.3%
Jun 202627.7%22.8%15.7%12%10.2%5.3%2.8%2%1.3%
Jul 202629.8%21.3%15.1%13.1%10.9%3.2%3.1%2.2%1.2%
Aug 202627.8%21.2%16.4%13.1%10.4%3.9%3.7%2.2%1.2%
Sep 2026—————————

This month’s ranking, August 2026

  1. 1.GoDaddy

    27.8%

    held 1st · 12K estimated branded searches · -6.1% vs prior month · -2 points

  2. 2.Crazy Domains

    21.2%

    held 2nd · 9.1K estimated branded searches · 0% vs prior month · -0.1 points

  3. 3.Freeparking

    16.4%

    held 3rd · 7K estimated branded searches · +8.6% vs prior month · +1.2 points

  4. 4.1st Domains

    13.1%

    held 4th · 5.6K estimated branded searches · +0.54% vs prior month · 0 points

  5. 5.Hostinger

    10.4%

    held 5th · 4.5K estimated branded searches · -3.9% vs prior month · -0.5 points

  6. 6.Umbrellar

    3.9%

    held 6th · 1.7K estimated branded searches · +21.6% vs prior month · +0.7 points

  7. 7.Voyager

    3.7%

    held 7th · 1.6K estimated branded searches · +22.9% vs prior month · +0.7 points

  8. 8.SiteGround

    2.2%

    held 8th · 950 estimated branded searches · 0% vs prior month · 0 points

  9. 9.Bluehost

    1.2%

    held 9th · 530 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among domain and hosting providers in New Zealand?

In August 2026, GoDaddy was the most searched among domain and hosting providers in New Zealand, with an estimated 12K branded searches and 27.8% estimated Share of Search within this set. Crazy Domains is in 2nd place, 6.6 percentage points behind at 21.2% Share of Search.

New Zealand domain and hosting providers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
GoDaddy24.5% → 27.8%29.8%Jul 202620.5%Nov 20251st
Crazy Domains19.4% → 21.2%22.8%Jun 202615.9%Jan 20263rd → 2nd
Freeparking24.1% → 16.4%30.3%Dec 202515.1%Jul 20262nd → 3rd
1st Domains11.8% → 13.1%13.7%Apr 202610.4%Dec 20254th
Hostinger9.4% → 10.4%11.6%May 20268.3%Dec 20255th
Umbrellar5.3% → 3.9%6.8%Dec 20252.9%May 20266th
Voyager2.2% → 3.7%3.7%Aug 20261.8%Feb 20267th
SiteGround2% → 2.2%2.2%Jul 20261.8%Dec 20258th
Bluehost1.4% → 1.2%1.4%Dec 20251%Feb 20269th

Each finding as a sentence

  • Across the 11 months ending August 2026, GoDaddy’s estimated Share of Search among domain and hosting providers in New Zealand increased from 24.5% to 27.8%.
  • Across the 11 months ending August 2026, Crazy Domains’ estimated Share of Search among domain and hosting providers in New Zealand increased from 19.4% to 21.2%.
  • Across the 11 months ending August 2026, Freeparking’s estimated Share of Search among domain and hosting providers in New Zealand decreased from 24.1% to 16.4%.
  • Across the 11 months ending August 2026, 1st Domains’ estimated Share of Search among domain and hosting providers in New Zealand increased from 11.8% to 13.1%.
  • Across the 11 months ending August 2026, Hostinger’s estimated Share of Search among domain and hosting providers in New Zealand increased from 9.4% to 10.4%.
  • Across the 11 months ending August 2026, Umbrellar’s estimated Share of Search among domain and hosting providers in New Zealand decreased from 5.3% to 3.9%.
  • Across the 11 months ending August 2026, Voyager’s estimated Share of Search among domain and hosting providers in New Zealand increased from 2.2% to 3.7%.
  • Across the 11 months ending August 2026, GoDaddy’s estimated Share of Search among domain and hosting providers in New Zealand peaked at 29.8% in July 2026 and was lowest at 20.5% in November 2025.
  • Across the 11 months ending August 2026, Crazy Domains’ estimated Share of Search among domain and hosting providers in New Zealand peaked at 22.8% in June 2026 and was lowest at 15.9% in January 2026.
  • Across the 11 months ending August 2026, Freeparking’s estimated Share of Search among domain and hosting providers in New Zealand peaked at 30.3% in December 2025 and was lowest at 15.1% in July 2026.
  • Across the 11 months ending August 2026, 1st Domains’ estimated Share of Search among domain and hosting providers in New Zealand peaked at 13.7% in April 2026 and was lowest at 10.4% in December 2025.
  • Across the 11 months ending August 2026, Hostinger’s estimated Share of Search among domain and hosting providers in New Zealand peaked at 11.6% in May 2026 and was lowest at 8.3% in December 2025.
  • Across the 11 months ending August 2026, Umbrellar’s estimated Share of Search among domain and hosting providers in New Zealand peaked at 6.8% in December 2025 and was lowest at 2.9% in May 2026.
  • Across the 11 months ending August 2026, Voyager’s estimated Share of Search among domain and hosting providers in New Zealand peaked at 3.7% in August 2026 and was lowest at 1.8% in February 2026.
  • Across the 11 months ending August 2026, Crazy Domains rose from 3rd to 2nd among domain and hosting providers in New Zealand.
  • Across the 11 months ending August 2026, Freeparking fell from 2nd to 3rd among domain and hosting providers in New Zealand.
  • Across the 11 months ending August 2026, SiteGround and Bluehost held steady: their estimated Share of Search among domain and hosting providers in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand domain and hosting providers in August 2026?

  1. In August 2026, Freeparking gained estimated Share of Search among domain and hosting providers in New Zealand, from 15.1% to 16.4%.

  2. In August 2026, Voyager gained estimated Share of Search among domain and hosting providers in New Zealand, from 3.1% to 3.7%.

  3. In August 2026, Umbrellar gained estimated Share of Search among domain and hosting providers in New Zealand, from 3.2% to 3.9%.

  4. In August 2026, GoDaddy lost estimated Share of Search among domain and hosting providers in New Zealand, from 29.8% to 27.8%.

  5. Estimated monthly branded searches for Bluehost in New Zealand fell 17.2% over 11 measured months, from 640 to 530 in August 2026.

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