How popular is1st Domains in search?
In August 2026, there were an estimated 5.6K branded searches for 1st Domains in New Zealand which held steady over the last 11 months. 1st Domains holds 13.1% estimated Share of Search among New Zealand domain and hosting providers and is ranked 4th of 9 competitors for search popularity.
GoDaddy27.8%Crazy Domains21.2%
Freeparking16.4%
1st Domains13.1%Hostinger10.4%
Umbrellar3.9%
Voyager3.7%
SiteGround2.2%
Bluehost1.2%
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Which domain and hosting providers compete with 1st Domains?
Share of Search by month for GoDaddy, Crazy Domains, Freeparking, 1st Domains, Hostinger, Umbrellar, Voyager, SiteGround. The figures are in the table below the chart.
View monthly share of search table
| Month | GoDaddy | Crazy Domains | Freeparking | 1st Domains | Hostinger | Umbrellar | Voyager | SiteGround | Bluehost |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.5% | 19.4% | 24.1% | 11.8% | 9.4% | 5.3% | 2.2% | 2% | 1.4% |
| Nov 2025 | 20.5% | 19.3% | 27.2% | 11.8% | 9.5% | 6.3% | 2.1% | 2% | 1.4% |
| Dec 2025 | 21.5% | 17.1% | 30.3% | 10.4% | 8.3% | 6.8% | 2.3% | 1.8% | 1.4% |
| Jan 2026 | 23.1% | 15.9% | 30.1% | 11.2% | 8.6% | 5.9% | 2% | 1.9% | 1.3% |
| Feb 2026 | 23.6% | 18.3% | 28.5% | 11.2% | 8.8% | 4.9% | 1.8% | 1.9% | 1% |
| Mar 2026 | 22.9% | 20.3% | 23.9% | 12.8% | 10.2% | 4.8% | 1.9% | 2% | 1.2% |
| Apr 2026 | 23.9% | 18.5% | 22.1% | 13.7% | 10.8% | 6% | 2% | 1.9% | 1.1% |
| May 2026 | 26.3% | 21.9% | 19.8% | 11.5% | 11.6% | 2.9% | 2.7% | 2% | 1.3% |
| Jun 2026 | 27.7% | 22.8% | 15.7% | 12% | 10.2% | 5.3% | 2.8% | 2% | 1.3% |
| Jul 2026 | 29.8% | 21.3% | 15.1% | 13.1% | 10.9% | 3.2% | 3.1% | 2.2% | 1.2% |
| Aug 2026 | 27.8% | 21.2% | 16.4% | 13.1% | 10.4% | 3.9% | 3.7% | 2.2% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.8% | 12K | -6.1% | -2 points | |
| 2, held 2nd | 21.2% | 9.1K | 0% | -0.1 points | |
| 3, held 3rd | 16.4% | 7K | +8.6% | +1.2 points | |
| 4, held 4th | 13.1% | 5.6K | +0.54% | 0 points | |
| 5, held 5th | 10.4% | 4.5K | -3.9% | -0.5 points | |
| 6, held 6th | 3.9% | 1.7K | +21.6% | +0.7 points | |
| 7, held 7th | 3.7% | 1.6K | +22.9% | +0.7 points | |
| 8, held 8th | 2.2% | 950 | 0% | 0 points | |
| 9, held 9th | 1.2% | 530 | 0% | 0 points |
1.
GoDaddy27.8%
held 1st · 12K estimated branded searches · -6.1% vs prior month · -2 points
21.2%
held 2nd · 9.1K estimated branded searches · 0% vs prior month · -0.1 points
16.4%
held 3rd · 7K estimated branded searches · +8.6% vs prior month · +1.2 points
13.1%
held 4th · 5.6K estimated branded searches · +0.54% vs prior month · 0 points
10.4%
held 5th · 4.5K estimated branded searches · -3.9% vs prior month · -0.5 points
3.9%
held 6th · 1.7K estimated branded searches · +21.6% vs prior month · +0.7 points
7.
Voyager3.7%
held 7th · 1.6K estimated branded searches · +22.9% vs prior month · +0.7 points
2.2%
held 8th · 950 estimated branded searches · 0% vs prior month · 0 points
9.
Bluehost1.2%
held 9th · 530 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between 1st Domains and its closest rivals
How has branded search demand for 1st Domains changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for 1st Domains in New Zealand held steady at 5.6K.
- Across the 11 months ending August 2026, 1st Domains’ estimated Share of Search among domain and hosting providers in New Zealand increased from 11.8% to 13.1%.
- Across the 11 months ending August 2026, 1st Domains’ estimated Share of Search among domain and hosting providers in New Zealand peaked at 13.7% in April 2026 and was lowest at 10.4% in December 2025.
How did search popularity change for New Zealand domain and hosting providers in August 2026?
5 changes
In August 2026, Freeparking gained estimated Share of Search among domain and hosting providers in New Zealand, from 15.1% to 16.4%.
In August 2026, Voyager gained estimated Share of Search among domain and hosting providers in New Zealand, from 3.1% to 3.7%.
In August 2026, Umbrellar gained estimated Share of Search among domain and hosting providers in New Zealand, from 3.2% to 3.9%.
In August 2026, GoDaddy lost estimated Share of Search among domain and hosting providers in New Zealand, from 29.8% to 27.8%.
Estimated monthly branded searches for Bluehost in New Zealand fell 17.2% over 11 measured months, from 640 to 530 in August 2026.
How is 1st Domains measured?
Brandwave collects information about searches that people make online using 1st Domains’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- 1st domains
- 1st domains hosting
- 1st domains nz
- 1stdomains
- 1stdomains nz
- www 1stdomains
Do you work for 1st Domains? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is 1st Domains your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.