1st Domains vs Bluehost:Which is more popular by branded search in New Zealand?
In August 2026, 1st Domains had more branded searches than Bluehost among domain and hosting providers in New Zealand. 1st Domains was estimated to have 5.6K branded searches compared to Bluehost’s 530, and held a 13.1% Share of Search versus Bluehost’s 1.2%.
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Which is more popular in search, 1st Domains or Bluehost?
Compare the companies New Zealand businesses register domains and host websites with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for 1st Domains, Bluehost. The figures are in the table below the chart.
View monthly share of search table
| Month | GoDaddy | Crazy Domains | Freeparking | 1st Domains | Hostinger | Umbrellar | Voyager | SiteGround | Bluehost |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.5% | 19.4% | 24.1% | 11.8% | 9.4% | 5.3% | 2.2% | 2% | 1.4% |
| Nov 2025 | 20.5% | 19.3% | 27.2% | 11.8% | 9.5% | 6.3% | 2.1% | 2% | 1.4% |
| Dec 2025 | 21.5% | 17.1% | 30.3% | 10.4% | 8.3% | 6.8% | 2.3% | 1.8% | 1.4% |
| Jan 2026 | 23.1% | 15.9% | 30.1% | 11.2% | 8.6% | 5.9% | 2% | 1.9% | 1.3% |
| Feb 2026 | 23.6% | 18.3% | 28.5% | 11.2% | 8.8% | 4.9% | 1.8% | 1.9% | 1% |
| Mar 2026 | 22.9% | 20.3% | 23.9% | 12.8% | 10.2% | 4.8% | 1.9% | 2% | 1.2% |
| Apr 2026 | 23.9% | 18.5% | 22.1% | 13.7% | 10.8% | 6% | 2% | 1.9% | 1.1% |
| May 2026 | 26.3% | 21.9% | 19.8% | 11.5% | 11.6% | 2.9% | 2.7% | 2% | 1.3% |
| Jun 2026 | 27.7% | 22.8% | 15.7% | 12% | 10.2% | 5.3% | 2.8% | 2% | 1.3% |
| Jul 2026 | 29.8% | 21.3% | 15.1% | 13.1% | 10.9% | 3.2% | 3.1% | 2.2% | 1.2% |
| Aug 2026 | 27.8% | 21.2% | 16.4% | 13.1% | 10.4% | 3.9% | 3.7% | 2.2% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the 1st Domains and Bluehost comparison changed over the last 12 months?
3 findings
- 1st Domains was ahead of Bluehost in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, 1st Domains’ estimated Share of Search among domain and hosting providers in New Zealand moved from 11.8% to 13.1%, and its estimated monthly branded searches held steady at 5.6K.
- Across the 11 months ending August 2026, Bluehost’s estimated Share of Search among domain and hosting providers in New Zealand moved from 1.4% to 1.2%, and its estimated monthly branded searches moved from 640 to 530.
How did search popularity change for New Zealand domain and hosting providers in August 2026?
1 change
Estimated monthly branded searches for Bluehost in New Zealand fell 17.2% over 11 measured months, from 640 to 530 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using 1st Domains’ and Bluehost’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
1st Domains
6 branded search terms
- 1st domains
- 1st domains hosting
- 1st domains nz
- 1stdomains
- 1stdomains nz
- www 1stdomains
Bluehost
6 branded search terms
- bluehost
- bluehost com
- bluehost domain
- bluehost hosting
- bluehost nz
- bluehost web hosting
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.