Bluehost vs SiteGround:Which is more popular by branded search in New Zealand?
In August 2026, SiteGround had more branded searches than Bluehost among domain and hosting providers in New Zealand. SiteGround was estimated to have 950 branded searches compared to Bluehost’s 530, and held a 2.2% Share of Search versus Bluehost’s 1.2%.
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Which is more popular in search, Bluehost or SiteGround?
Compare the companies New Zealand businesses register domains and host websites with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SiteGround, Bluehost. The figures are in the table below the chart.
View monthly share of search table
| Month | GoDaddy | Crazy Domains | Freeparking | 1st Domains | Hostinger | Umbrellar | Voyager | SiteGround | Bluehost |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.5% | 19.4% | 24.1% | 11.8% | 9.4% | 5.3% | 2.2% | 2% | 1.4% |
| Nov 2025 | 20.5% | 19.3% | 27.2% | 11.8% | 9.5% | 6.3% | 2.1% | 2% | 1.4% |
| Dec 2025 | 21.5% | 17.1% | 30.3% | 10.4% | 8.3% | 6.8% | 2.3% | 1.8% | 1.4% |
| Jan 2026 | 23.1% | 15.9% | 30.1% | 11.2% | 8.6% | 5.9% | 2% | 1.9% | 1.3% |
| Feb 2026 | 23.6% | 18.3% | 28.5% | 11.2% | 8.8% | 4.9% | 1.8% | 1.9% | 1% |
| Mar 2026 | 22.9% | 20.3% | 23.9% | 12.8% | 10.2% | 4.8% | 1.9% | 2% | 1.2% |
| Apr 2026 | 23.9% | 18.5% | 22.1% | 13.7% | 10.8% | 6% | 2% | 1.9% | 1.1% |
| May 2026 | 26.3% | 21.9% | 19.8% | 11.5% | 11.6% | 2.9% | 2.7% | 2% | 1.3% |
| Jun 2026 | 27.7% | 22.8% | 15.7% | 12% | 10.2% | 5.3% | 2.8% | 2% | 1.3% |
| Jul 2026 | 29.8% | 21.3% | 15.1% | 13.1% | 10.9% | 3.2% | 3.1% | 2.2% | 1.2% |
| Aug 2026 | 27.8% | 21.2% | 16.4% | 13.1% | 10.4% | 3.9% | 3.7% | 2.2% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Bluehost and SiteGround comparison changed over the last 12 months?
3 findings
- SiteGround was ahead of Bluehost in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bluehost’s estimated Share of Search among domain and hosting providers in New Zealand moved from 1.4% to 1.2%, and its estimated monthly branded searches moved from 640 to 530.
- Across the 11 months ending August 2026, SiteGround’s estimated Share of Search among domain and hosting providers in New Zealand moved from 2% to 2.2%, and its estimated monthly branded searches moved from 930 to 950.
How did search popularity change for New Zealand domain and hosting providers in August 2026?
1 change
Estimated monthly branded searches for Bluehost in New Zealand fell 17.2% over 11 measured months, from 640 to 530 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bluehost’s and SiteGround’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bluehost
6 branded search terms
- bluehost
- bluehost com
- bluehost domain
- bluehost hosting
- bluehost nz
- bluehost web hosting
SiteGround
4 branded search terms
- siteground
- siteground com
- siteground hosting
- siteground nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.