MyHost vs Umbrellar:Which is more popular?
In September 2026, MyHost had more branded searches than Umbrellar among domain and hosting providers in New Zealand. MyHost had about 1,600 branded searches, while Umbrellar had 70. MyHost made up 4.3% of all domain and hosting provider searches we track, and Umbrellar accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about domain and hosting providers, MyHost appeared in four of the five answers and Umbrellar in none.
Who do people search for more?
MyHost, about 23 searches for every 1 for Umbrellar
Who does AI mention more?
MyHost, mentioned in 4 of 5 answers, Umbrellar in 0
Who does AI recommend more?
MyHost, the only one of the two named
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Top domain and hosting providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, MyHost was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Umbrellar did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- MyHost4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
SiteHost4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
1st Domains3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Metaname3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Freeparking2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- GoDaddy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Crazy Domains0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hostinger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Voyager0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Umbrellar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about domain and hosting providers
5 answers
Asked ChatGPT
“Which domain and hosting provider should I use in New Zealand?”
Asked ChatGPT
“What are the best domain and hosting providers in New Zealand?”
Asked ChatGPT
“What's the best domain and hosting provider in New Zealand for a small business website?”
Searched Google, AI Overview
“nz web hosting”
Searched Google, AI Overview
“buy domain nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is MyHost or Umbrellar more popular in search?
This chart shows how often people search Google for MyHost and Umbrellar by name. Each line represents a brand's share of searches for all 12 domain and hosting providers we track, month by month, from searches in New Zealand.
Share of searches by month for MyHost, Umbrellar. The figures are in the table below the chart.
View monthly share of searches table
| Month | GoDaddy | Crazy Domains | 1st Domains | Freeparking | Hostinger | MyHost | Voyager | SiteHost | SiteGround | Bluehost | Metaname | Umbrellar |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.3% | 16.5% | 13.3% | 20.6% | 10.5% | 3.2% | 2.5% | 2.2% | 2.2% | 1.5% | 0.96% | 0.2% |
| Nov 2025 | 22% | 16.7% | 13.4% | 23.6% | 10.6% | 3.2% | 2.5% | 3.2% | 2.3% | 1.5% | 0.79% | 0.15% |
| Dec 2025 | 24.1% | 15.5% | 12.4% | 25.6% | 9.6% | 2.8% | 2.8% | 2.5% | 2.1% | 1.7% | 0.73% | 0.14% |
| Jan 2026 | 25.5% | 13.2% | 12.9% | 26.4% | 9.7% | 3.1% | 2.4% | 2.1% | 2.2% | 1.5% | 0.93% | 0.12% |
| Feb 2026 | 25.1% | 15.6% | 12.3% | 25.4% | 9.6% | 3.7% | 2% | 2% | 2.1% | 1.2% | 0.89% | 0.14% |
| Mar 2026 | 24.2% | 17.9% | 14.2% | 20.1% | 11% | 3.4% | 2.2% | 2.2% | 2.3% | 1.4% | 1% | 0.26% |
| Apr 2026 | 25.8% | 15.8% | 15.5% | 18.1% | 11.9% | 3.8% | 2.4% | 2.1% | 2.2% | 1.2% | 1.1% | 0.16% |
| May 2026 | 26.6% | 18.6% | 12.3% | 15.2% | 12% | 4.3% | 3% | 2.9% | 2.2% | 1.4% | 1.3% | 0.18% |
| Jun 2026 | 29.2% | 19.7% | 13% | 11.7% | 10.8% | 4.6% | 3.2% | 2.4% | 2.2% | 1.5% | 1.4% | 0.22% |
| Jul 2026 | 31.3% | 17.4% | 14% | 10.6% | 11.4% | 4.1% | 3.4% | 2.3% | 2.4% | 1.3% | 1.5% | 0.21% |
| Aug 2026 | 29.2% | 17.3% | 14% | 12.2% | 11.1% | 4.2% | 4.2% | 2.6% | 2.4% | 1.3% | 1.2% | 0.18% |
| Sep 2026 | 28.2% | 17.9% | 14.5% | 12.8% | 10.9% | 4.3% | 3.5% | 2.7% | 2.4% | 1.4% | 1.3% | 0.19% |
How has the MyHost and Umbrellar comparison changed over the last 12 months?
3 findings
- MyHost was ahead of Umbrellar in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MyHost’s share of searches among domain and hosting providers in New Zealand moved from 3.2% to 4.3%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
- Across the 12 months ending September 2026, Umbrellar’s share of searches among domain and hosting providers in New Zealand moved from 0.2% to 0.19%, and its estimated monthly branded searches moved from 80 to 70.
How did search popularity change for New Zealand domain and hosting providers in September 2026?
2 changes
In September 2026, MyHost rose from 7th to 6th among domain and hosting providers in New Zealand.
Estimated monthly branded searches for Umbrellar in New Zealand fell 12.5% over 12 measured months, from 80 to 70 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using MyHost’s and Umbrellar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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