GoDaddy vs Umbrellar:Which is more popular by branded search in New Zealand?
In August 2026, GoDaddy had more branded searches than Umbrellar among domain and hosting providers in New Zealand. GoDaddy was estimated to have 12K branded searches compared to Umbrellar’s 1.7K, and held a 27.8% Share of Search versus Umbrellar’s 3.9%.
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Which is more popular in search, GoDaddy or Umbrellar?
Compare the companies New Zealand businesses register domains and host websites with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for GoDaddy, Umbrellar. The figures are in the table below the chart.
View monthly share of search table
| Month | GoDaddy | Crazy Domains | Freeparking | 1st Domains | Hostinger | Umbrellar | Voyager | SiteGround | Bluehost |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.5% | 19.4% | 24.1% | 11.8% | 9.4% | 5.3% | 2.2% | 2% | 1.4% |
| Nov 2025 | 20.5% | 19.3% | 27.2% | 11.8% | 9.5% | 6.3% | 2.1% | 2% | 1.4% |
| Dec 2025 | 21.5% | 17.1% | 30.3% | 10.4% | 8.3% | 6.8% | 2.3% | 1.8% | 1.4% |
| Jan 2026 | 23.1% | 15.9% | 30.1% | 11.2% | 8.6% | 5.9% | 2% | 1.9% | 1.3% |
| Feb 2026 | 23.6% | 18.3% | 28.5% | 11.2% | 8.8% | 4.9% | 1.8% | 1.9% | 1% |
| Mar 2026 | 22.9% | 20.3% | 23.9% | 12.8% | 10.2% | 4.8% | 1.9% | 2% | 1.2% |
| Apr 2026 | 23.9% | 18.5% | 22.1% | 13.7% | 10.8% | 6% | 2% | 1.9% | 1.1% |
| May 2026 | 26.3% | 21.9% | 19.8% | 11.5% | 11.6% | 2.9% | 2.7% | 2% | 1.3% |
| Jun 2026 | 27.7% | 22.8% | 15.7% | 12% | 10.2% | 5.3% | 2.8% | 2% | 1.3% |
| Jul 2026 | 29.8% | 21.3% | 15.1% | 13.1% | 10.9% | 3.2% | 3.1% | 2.2% | 1.2% |
| Aug 2026 | 27.8% | 21.2% | 16.4% | 13.1% | 10.4% | 3.9% | 3.7% | 2.2% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the GoDaddy and Umbrellar comparison changed over the last 12 months?
3 findings
- GoDaddy was ahead of Umbrellar in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GoDaddy’s estimated Share of Search among domain and hosting providers in New Zealand moved from 24.5% to 27.8%, and its estimated monthly branded searches moved from 11.6K to 12K.
- Across the 11 months ending August 2026, Umbrellar’s estimated Share of Search among domain and hosting providers in New Zealand moved from 5.3% to 3.9%, and its estimated monthly branded searches moved from 2.5K to 1.7K.
How did search popularity change for New Zealand domain and hosting providers in August 2026?
2 changes
In August 2026, Umbrellar gained estimated Share of Search among domain and hosting providers in New Zealand, from 3.2% to 3.9%.
In August 2026, GoDaddy lost estimated Share of Search among domain and hosting providers in New Zealand, from 29.8% to 27.8%.
How each brand is measured
Brandwave collects information about searches that people make online using GoDaddy’s and Umbrellar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GoDaddy
19 branded search terms
- godaddy
- godaddy domain
- godaddy domain and email
- godaddy domain checker
- godaddy domain names
- godaddy domain registrar
- godaddy domain registration
- godaddy email
- godaddy find domain
- godaddy hosting
- godaddy india
- godaddy near me
- godaddy nz
- godaddy online
- godaddy page builder
- godaddy templates
- godaddy web hosting
- godaddy website
- transfer domain name to godaddy
Umbrellar
5 branded search terms
- umbrellar
- umbrellar com
- umbrellar nz
- umbrellar online
- umbrellar web hosting
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.