SiteGround vs Umbrellar:Which is more popular by branded search in New Zealand?
In August 2026, Umbrellar had more branded searches than SiteGround among domain and hosting providers in New Zealand. Umbrellar was estimated to have 1.7K branded searches compared to SiteGround’s 950, and held a 3.9% Share of Search versus SiteGround’s 2.2%.
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Which is more popular in search, SiteGround or Umbrellar?
Compare the companies New Zealand businesses register domains and host websites with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Umbrellar, SiteGround. The figures are in the table below the chart.
View monthly share of search table
| Month | GoDaddy | Crazy Domains | Freeparking | 1st Domains | Hostinger | Umbrellar | Voyager | SiteGround | Bluehost |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.5% | 19.4% | 24.1% | 11.8% | 9.4% | 5.3% | 2.2% | 2% | 1.4% |
| Nov 2025 | 20.5% | 19.3% | 27.2% | 11.8% | 9.5% | 6.3% | 2.1% | 2% | 1.4% |
| Dec 2025 | 21.5% | 17.1% | 30.3% | 10.4% | 8.3% | 6.8% | 2.3% | 1.8% | 1.4% |
| Jan 2026 | 23.1% | 15.9% | 30.1% | 11.2% | 8.6% | 5.9% | 2% | 1.9% | 1.3% |
| Feb 2026 | 23.6% | 18.3% | 28.5% | 11.2% | 8.8% | 4.9% | 1.8% | 1.9% | 1% |
| Mar 2026 | 22.9% | 20.3% | 23.9% | 12.8% | 10.2% | 4.8% | 1.9% | 2% | 1.2% |
| Apr 2026 | 23.9% | 18.5% | 22.1% | 13.7% | 10.8% | 6% | 2% | 1.9% | 1.1% |
| May 2026 | 26.3% | 21.9% | 19.8% | 11.5% | 11.6% | 2.9% | 2.7% | 2% | 1.3% |
| Jun 2026 | 27.7% | 22.8% | 15.7% | 12% | 10.2% | 5.3% | 2.8% | 2% | 1.3% |
| Jul 2026 | 29.8% | 21.3% | 15.1% | 13.1% | 10.9% | 3.2% | 3.1% | 2.2% | 1.2% |
| Aug 2026 | 27.8% | 21.2% | 16.4% | 13.1% | 10.4% | 3.9% | 3.7% | 2.2% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the SiteGround and Umbrellar comparison changed over the last 12 months?
3 findings
- Umbrellar was ahead of SiteGround in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, SiteGround’s estimated Share of Search among domain and hosting providers in New Zealand moved from 2% to 2.2%, and its estimated monthly branded searches moved from 930 to 950.
- Across the 11 months ending August 2026, Umbrellar’s estimated Share of Search among domain and hosting providers in New Zealand moved from 5.3% to 3.9%, and its estimated monthly branded searches moved from 2.5K to 1.7K.
How did search popularity change for New Zealand domain and hosting providers in August 2026?
1 change
In August 2026, Umbrellar gained estimated Share of Search among domain and hosting providers in New Zealand, from 3.2% to 3.9%.
How each brand is measured
Brandwave collects information about searches that people make online using SiteGround’s and Umbrellar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
SiteGround
4 branded search terms
- siteground
- siteground com
- siteground hosting
- siteground nz
Umbrellar
5 branded search terms
- umbrellar
- umbrellar com
- umbrellar nz
- umbrellar online
- umbrellar web hosting
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.