Brandwave

How popular isThe Sheepskin Factory?

In September 2026, people searched for The Sheepskin Factory by name about 590 times in New Zealand, a 22.9% increase from the previous year. These searches made up 1.9% of all New Zealand sheepskin and ugg boot brand searches, placing The Sheepskin Factory second out of six brands. When we asked both ChatGPT and Google AI Overviews about sheepskin and ugg boot brands, The Sheepskin Factory appeared in all answers and was the third most recommended of the six.

Search and AI answers in September 2026

The Sheepskin Factory is the second most searched of 6 competitors and the third most recommended in AI answers.

  1. UGGShare of searches 95%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. The Sheepskin FactoryShare of searches 1.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  3. EMU AustraliaShare of searches 1.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. Ugg Australia Since 1974Share of searches 1.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
  5. BearpawShare of searches 0.16%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+1 more

The Sheepskin Factory website (opens in a new tab)

Follow The Sheepskin Factory and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top sheepskin and ugg boot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Sheepskin Factory appeared in all three answers. The Sheepskin Factory is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EMU Australia1st
  2. UGG2nd
  3. The Sheepskin Factory3rd
  4. Ugg Australia Since 19744th
  5. Bearpaw–
  6. Mou–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about sheepskin and ugg boot brands

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which sheepskin and ugg boot brands compete with The Sheepskin Factory?

The Sheepskin Factory against sheepskin and ugg boot brands in New Zealand, by month

Share of searches by month for UGG, The Sheepskin Factory. The figures are in the table below the chart.

View monthly share of searches table
MonthUGGThe Sheepskin FactoryEMU AustraliaUgg Australia Since 1974BearpawMou
Oct 202595.6%1.6%1.3%1.3%0.16%0.07%
Nov 202595.9%1.3%0.84%1.7%0.16%0.09%
Dec 202596.3%1.4%0.8%1.4%0.13%0.06%
Jan 202695.6%1.6%1.1%1.4%0.22%0.08%
Feb 202695%1.9%1.3%1.6%0.19%0.1%
Mar 202694.2%2.2%1.8%1.5%0.18%0.05%
Apr 202694.7%1.5%2.1%1.5%0.16%0.08%
May 202695.1%1.5%1.9%1.2%0.19%0.05%
Jun 202694.9%1.8%1.8%1.2%0.24%0.08%
Jul 202695.4%1.5%1.7%1.2%0.26%0.06%
Aug 202695.8%1.5%1.6%0.85%0.17%0.09%
Sep 202695%1.9%1.6%1.3%0.16%0.06%

  1. 1.UGG

    95%

    Held 1st. 30K estimated branded searches, -33.1% vs prior month. Share -0.8 points.

  2. 2.The Sheepskin Factory

    1.9%

    Moved from 3rd to 2nd. 590 estimated branded searches, -18.1% vs prior month. Share +0.3 points.

  3. 3.EMU Australia

    1.6%

    Moved from 2nd to 3rd. 520 estimated branded searches, -29.7% vs prior month. Share +0.1 points.

  4. 4.Ugg Australia Since 1974

    1.3%

    Held 4th. 400 estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Bearpaw

    0.16%

    Held 5th. 50 estimated branded searches, -37.5% vs prior month. Share 0 points.

  6. 6.Mou

    0.06%

    Held 6th. 20 estimated branded searches, -50% vs prior month. Share 0 points.

Compare popularity between The Sheepskin Factory and its closest rivals

Every comparison with The Sheepskin Factory

4 comparisons

How has branded search demand for The Sheepskin Factory changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for The Sheepskin Factory in New Zealand rose from 480 to 590.
  • Across the 12 months ending September 2026, The Sheepskin Factory’s share of searches among sheepskin and ugg boot brands in New Zealand held steady, from 1.6% to 1.9%.

How did search popularity change for New Zealand sheepskin and ugg boot brands in September 2026?

3 changes

  1. In September 2026, UGG lost share of searches among sheepskin and ugg boot brands in New Zealand, from 95.8% to 95%.

  2. In September 2026, The Sheepskin Factory rose from 3rd to 2nd among sheepskin and ugg boot brands in New Zealand.

  3. In September 2026, EMU Australia fell from 2nd to 3rd among sheepskin and ugg boot brands in New Zealand.

How are The Sheepskin Factory’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using The Sheepskin Factory’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • the sheepskin factory

Do you work for The Sheepskin Factory? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is The Sheepskin Factory your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free