Brandwave

EMU Australia vs The Sheepskin Factory:Which is more popular?

In September 2026, The Sheepskin Factory had more branded searches than EMU Australia among sheepskin and ugg boot brands in New Zealand. The Sheepskin Factory had about 590 branded searches, while EMU Australia had 520. The Sheepskin Factory made up 1.9% of all sheepskin and ugg boot brand searches we track, and EMU Australia accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about sheepskin and ugg boot brands, both EMU Australia and The Sheepskin Factory appeared in all three answers. EMU Australia was mentioned before The Sheepskin Factory in two out of three answers.

Among sheepskin and ugg boot brands in New Zealand in September 2026

Who do people search for more?

The Sheepskin Factory, about 13% more searches than EMU Australia

The Sheepskin Factory 590 searchesEMU Australia 520 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

EMU Australia in 3 of 3The Sheepskin Factory in 3 of 3

Who does AI recommend more?

EMU Australia, named ahead of The Sheepskin Factory in 2 of 3 answers

EMU Australia first in 2The Sheepskin Factory first in 1

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Top sheepskin and ugg boot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, both EMU Australia and The Sheepskin Factory showed up in all three answers. EMU Australia was listed before The Sheepskin Factory in two of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EMU Australia1st
  2. UGG2nd
  3. The Sheepskin Factory3rd
  4. Ugg Australia Since 19744th
  5. Bearpaw–
  6. Mou–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about sheepskin and ugg boot brands

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is EMU Australia or The Sheepskin Factory more popular in search?

This chart shows how often people search Google for EMU Australia and The Sheepskin Factory by name. Each line represents a brand's share of searches for all six sheepskin and ugg boot brands we track, month by month, from searches in New Zealand.

EMU Australia and The Sheepskin Factory among sheepskin and ugg boot brands in New Zealand, by month

Share of searches by month for The Sheepskin Factory, EMU Australia. The figures are in the table below the chart.

View monthly share of searches table
MonthUGGThe Sheepskin FactoryEMU AustraliaUgg Australia Since 1974BearpawMou
Oct 202595.6%1.6%1.3%1.3%0.16%0.07%
Nov 202595.9%1.3%0.84%1.7%0.16%0.09%
Dec 202596.3%1.4%0.8%1.4%0.13%0.06%
Jan 202695.6%1.6%1.1%1.4%0.22%0.08%
Feb 202695%1.9%1.3%1.6%0.19%0.1%
Mar 202694.2%2.2%1.8%1.5%0.18%0.05%
Apr 202694.7%1.5%2.1%1.5%0.16%0.08%
May 202695.1%1.5%1.9%1.2%0.19%0.05%
Jun 202694.9%1.8%1.8%1.2%0.24%0.08%
Jul 202695.4%1.5%1.7%1.2%0.26%0.06%
Aug 202695.8%1.5%1.6%0.85%0.17%0.09%
Sep 202695%1.9%1.6%1.3%0.16%0.06%

How has the EMU Australia and The Sheepskin Factory comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand sheepskin and ugg boot brands in September 2026?

2 changes

  1. In September 2026, The Sheepskin Factory rose from 3rd to 2nd among sheepskin and ugg boot brands in New Zealand.

  2. In September 2026, EMU Australia fell from 2nd to 3rd among sheepskin and ugg boot brands in New Zealand.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using EMU Australia’s and The Sheepskin Factory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

EMU Australia

6 branded search terms

  • emu australia
  • emu australia slippers
  • emu boots
  • emuaustralia
  • emuaustralia slippers
  • slippers emu australia

The Sheepskin Factory

1 branded search term

  • the sheepskin factory

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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