Brandwave

How popular isUgg Australia Since 1974?

In September 2026, people searched for Ugg Australia Since 1974 by name about 400 times in New Zealand, about the same as the previous year. These searches made up 1.3% of all New Zealand sheepskin and ugg boot brand searches, placing Ugg Australia Since 1974 fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about sheepskin and ugg boot brands, Ugg Australia Since 1974 appeared in one of the three answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Ugg Australia Since 1974 is the fourth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. UGGShare of searches 95%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. The Sheepskin FactoryShare of searches 1.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  3. EMU AustraliaShare of searches 1.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. Ugg Australia Since 1974Share of searches 1.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
  5. BearpawShare of searches 0.16%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top sheepskin and ugg boot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Ugg Australia Since 1974 was mentioned in one out of three: in one of the three ChatGPT answers. Ugg Australia Since 1974 is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EMU Australia1st
  2. UGG2nd
  3. The Sheepskin Factory3rd
  4. Ugg Australia Since 19744th
  5. Bearpaw–
  6. Mou–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about sheepskin and ugg boot brands

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which sheepskin and ugg boot brands compete with Ugg Australia Since 1974?

Ugg Australia Since 1974 against sheepskin and ugg boot brands in New Zealand, by month

Share of searches by month for UGG, Ugg Australia Since 1974. The figures are in the table below the chart.

View monthly share of searches table
MonthUGGThe Sheepskin FactoryEMU AustraliaUgg Australia Since 1974BearpawMou
Oct 202595.6%1.6%1.3%1.3%0.16%0.07%
Nov 202595.9%1.3%0.84%1.7%0.16%0.09%
Dec 202596.3%1.4%0.8%1.4%0.13%0.06%
Jan 202695.6%1.6%1.1%1.4%0.22%0.08%
Feb 202695%1.9%1.3%1.6%0.19%0.1%
Mar 202694.2%2.2%1.8%1.5%0.18%0.05%
Apr 202694.7%1.5%2.1%1.5%0.16%0.08%
May 202695.1%1.5%1.9%1.2%0.19%0.05%
Jun 202694.9%1.8%1.8%1.2%0.24%0.08%
Jul 202695.4%1.5%1.7%1.2%0.26%0.06%
Aug 202695.8%1.5%1.6%0.85%0.17%0.09%
Sep 202695%1.9%1.6%1.3%0.16%0.06%

  1. 1.UGG

    95%

    Held 1st. 30K estimated branded searches, -33.1% vs prior month. Share -0.8 points.

  2. 2.The Sheepskin Factory

    1.9%

    Moved from 3rd to 2nd. 590 estimated branded searches, -18.1% vs prior month. Share +0.3 points.

  3. 3.EMU Australia

    1.6%

    Moved from 2nd to 3rd. 520 estimated branded searches, -29.7% vs prior month. Share +0.1 points.

  4. 4.Ugg Australia Since 1974

    1.3%

    Held 4th. 400 estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Bearpaw

    0.16%

    Held 5th. 50 estimated branded searches, -37.5% vs prior month. Share 0 points.

  6. 6.Mou

    0.06%

    Held 6th. 20 estimated branded searches, -50% vs prior month. Share 0 points.

Compare popularity between Ugg Australia Since 1974 and its closest rivals

Every comparison with Ugg Australia Since 1974

4 comparisons

How has branded search demand for Ugg Australia Since 1974 changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ugg Australia Since 1974 in New Zealand held steady at 400.
  • Across the 12 months ending September 2026, Ugg Australia Since 1974 fell from 3rd to 4th among sheepskin and ugg boot brands in New Zealand.

How did search popularity change for New Zealand sheepskin and ugg boot brands in September 2026?

3 changes

  1. In September 2026, UGG lost share of searches among sheepskin and ugg boot brands in New Zealand, from 95.8% to 95%.

  2. In September 2026, The Sheepskin Factory rose from 3rd to 2nd among sheepskin and ugg boot brands in New Zealand.

  3. In September 2026, EMU Australia fell from 2nd to 3rd among sheepskin and ugg boot brands in New Zealand.

How are Ugg Australia Since 1974’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ugg Australia Since 1974’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ugg australia since 1974
  • ugg since 1974

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