EMU Australia vs Ugg Australia Since 1974:Which is more popular by branded search in New Zealand?
In August 2026, EMU Australia had more branded searches than Ugg Australia Since 1974 among sheepskin and ugg boot brands in New Zealand. EMU Australia was estimated to have 810 branded searches compared to Ugg Australia Since 1974’s 400, and held a 1.1% Share of Search versus Ugg Australia Since 1974’s 0.54%.
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Which is more popular in search, EMU Australia or Ugg Australia Since 1974?
Compare the ugg and sheepskin boot brands New Zealanders and visitors buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for EMU Australia, Ugg Australia Since 1974. The figures are in the table below the chart.
View monthly share of search table
| Month | UGG | EMU Australia | Ugg Australia Since 1974 | Bearpaw | Mou |
|---|---|---|---|---|---|
| Oct 2025 | 98% | 0.9% | 0.88% | 0.13% | 0.04% |
| Nov 2025 | 98.1% | 0.63% | 1.1% | 0.13% | 0.06% |
| Dec 2025 | 98.3% | 0.59% | 0.94% | 0.11% | 0.04% |
| Jan 2026 | 98% | 0.8% | 0.93% | 0.19% | 0.06% |
| Feb 2026 | 97.8% | 0.94% | 1% | 0.15% | 0.06% |
| Mar 2026 | 97.7% | 1.2% | 0.91% | 0.12% | 0.03% |
| Apr 2026 | 97.7% | 1.3% | 0.84% | 0.1% | 0.05% |
| May 2026 | 97.9% | 1.2% | 0.74% | 0.12% | 0.03% |
| Jun 2026 | 97.9% | 1.2% | 0.74% | 0.17% | 0.05% |
| Jul 2026 | 98% | 1% | 0.72% | 0.19% | 0.04% |
| Aug 2026 | 98.2% | 1.1% | 0.54% | 0.14% | 0.05% |
| Sep 2026 | — | — | — | — | — |
How has the EMU Australia and Ugg Australia Since 1974 comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Ugg Australia Since 1974 took it in November 2025, EMU Australia took it in March 2026.
- Across the 11 months ending August 2026, EMU Australia’s estimated Share of Search among sheepskin and ugg boot brands in New Zealand moved from 0.9% to 1.1%, and its estimated monthly branded searches moved from 410 to 810.
- Across the 11 months ending August 2026, Ugg Australia Since 1974’s estimated Share of Search among sheepskin and ugg boot brands in New Zealand moved from 0.88% to 0.54%, and its estimated monthly branded searches held steady at 400.
How did search popularity change for New Zealand sheepskin and ugg boot brands in August 2026?
1 change
Estimated monthly branded searches for EMU Australia in New Zealand rose 97.6% over 11 measured months, from 410 to 810 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using EMU Australia’s and Ugg Australia Since 1974’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
EMU Australia
12 branded search terms
- emu australia
- emu australia near me
- emu australia new zealand
- emu australia nz
- emu australia online
- emu australia sheepskin boots
- emu australia slippers
- emu boots
- emuaustralia
- emuaustralia com
- emuaustralia slippers
- slippers emu australia
Ugg Australia Since 1974
3 branded search terms
- ugg australia since 1974
- ugg since 1974
- uggsince1974 com au
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