How popular isMou?
In September 2026, people searched for Mou by name about 20 times in New Zealand, about the same as the previous year. These searches made up 0.06% of all New Zealand sheepskin and ugg boot brand searches, placing Mou sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about sheepskin and ugg boot brands, Mou did not appear in any of the answers.
Mou is the sixth most searched of 6 competitors and not listed in any AI answer.
UGGShare of searches 95%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
The Sheepskin FactoryShare of searches 1.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
EMU AustraliaShare of searches 1.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Ugg Australia Since 1974Share of searches 1.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
MouShare of searches 0.06%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top sheepskin and ugg boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Mou did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- UGG3 of 3Named in 3 of 3 ChatGPT answers
- The Sheepskin Factory3 of 3Named in 3 of 3 ChatGPT answers
- EMU Australia3 of 3Named in 3 of 3 ChatGPT answers
- Ugg Australia Since 19741 of 3Named in 1 of 3 ChatGPT answers
Bearpaw0 of 3Named in 0 of 3 ChatGPT answers- Mou0 of 3Named in 0 of 3 ChatGPT answers
See every answer about sheepskin and ugg boot brands
3 answers
Asked ChatGPT
“Which sheepskin boot brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sheepskin boot brands in New Zealand?”
Asked ChatGPT
“What's the best sheepskin boot brand in New Zealand for cold weather?”
Searched Google, AI Overview
“sheepskin boots nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“sheepskin slippers nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which sheepskin and ugg boot brands compete with Mou?
Share of searches by month for UGG, Mou. The figures are in the table below the chart.
View monthly share of searches table
| Month | UGG | The Sheepskin Factory | EMU Australia | Ugg Australia Since 1974 | Bearpaw | Mou |
|---|---|---|---|---|---|---|
| Oct 2025 | 95.6% | 1.6% | 1.3% | 1.3% | 0.16% | 0.07% |
| Nov 2025 | 95.9% | 1.3% | 0.84% | 1.7% | 0.16% | 0.09% |
| Dec 2025 | 96.3% | 1.4% | 0.8% | 1.4% | 0.13% | 0.06% |
| Jan 2026 | 95.6% | 1.6% | 1.1% | 1.4% | 0.22% | 0.08% |
| Feb 2026 | 95% | 1.9% | 1.3% | 1.6% | 0.19% | 0.1% |
| Mar 2026 | 94.2% | 2.2% | 1.8% | 1.5% | 0.18% | 0.05% |
| Apr 2026 | 94.7% | 1.5% | 2.1% | 1.5% | 0.16% | 0.08% |
| May 2026 | 95.1% | 1.5% | 1.9% | 1.2% | 0.19% | 0.05% |
| Jun 2026 | 94.9% | 1.8% | 1.8% | 1.2% | 0.24% | 0.08% |
| Jul 2026 | 95.4% | 1.5% | 1.7% | 1.2% | 0.26% | 0.06% |
| Aug 2026 | 95.8% | 1.5% | 1.6% | 0.85% | 0.17% | 0.09% |
| Sep 2026 | 95% | 1.9% | 1.6% | 1.3% | 0.16% | 0.06% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 95% | 30K | -33.1% | -0.8 points | |
| 2, moved from 3rd to 2nd | 1.9% | 590 | -18.1% | +0.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 1.6% | 520 | -29.7% | +0.1 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 1.3% | 400 | 0% | +0.4 points | |
| 5, held 5th | 0.16% | 50 | -37.5% | 0 points | |
| 6, held 6th | 0.06% | 20 | -50% | 0 points |
1.
UGG95%
Held 1st. 30K estimated branded searches, -33.1% vs prior month. Share -0.8 points.
1.9%
Moved from 3rd to 2nd. 590 estimated branded searches, -18.1% vs prior month. Share +0.3 points.
1.6%
Moved from 2nd to 3rd. 520 estimated branded searches, -29.7% vs prior month. Share +0.1 points.
1.3%
Held 4th. 400 estimated branded searches, 0% vs prior month. Share +0.4 points.
5.
Bearpaw0.16%
Held 5th. 50 estimated branded searches, -37.5% vs prior month. Share 0 points.
6.
Mou0.06%
Held 6th. 20 estimated branded searches, -50% vs prior month. Share 0 points.
Compare popularity between Mou and its closest rivals
How has branded search demand for Mou changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Mou in New Zealand held steady at 20.
- Across the 12 months ending September 2026, Mou’s share of searches among sheepskin and ugg boot brands in New Zealand held steady, from 0.07% to 0.06%.
How did search popularity change for New Zealand sheepskin and ugg boot brands in September 2026?
3 changes
In September 2026, UGG lost share of searches among sheepskin and ugg boot brands in New Zealand, from 95.8% to 95%.
In September 2026, The Sheepskin Factory rose from 3rd to 2nd among sheepskin and ugg boot brands in New Zealand.
In September 2026, EMU Australia fell from 2nd to 3rd among sheepskin and ugg boot brands in New Zealand.
How are Mou’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Mou’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- mou boots
- mou sheepskin boots
- mou slippers
Do you work for Mou? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Mou your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.