Brandwave

Mou vs UGG:Which is more popular by branded search in New Zealand?

In August 2026, UGG had more branded searches than Mou among sheepskin and ugg boot brands in New Zealand. UGG was estimated to have 72.3K branded searches compared to Mou’s 40, and held a 98.2% Share of Search versus Mou’s 0.05%.

Share of Search among sheepskin and ugg boot brands in New Zealand in August 2026Which is more popular in search, Mou or UGG?
Mou0.05%40 searches
vs
UGG98.2%72.3K searches
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Which is more popular in search, Mou or UGG?

Compare the ugg and sheepskin boot brands New Zealanders and visitors buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Mou and UGG among sheepskin and ugg boot brands in New Zealand, by month

Share of Search by month for UGG, Mou. The figures are in the table below the chart.

View monthly share of search table
MonthUGGEMU AustraliaUgg Australia Since 1974BearpawMou
Oct 202598%0.9%0.88%0.13%0.04%
Nov 202598.1%0.63%1.1%0.13%0.06%
Dec 202598.3%0.59%0.94%0.11%0.04%
Jan 202698%0.8%0.93%0.19%0.06%
Feb 202697.8%0.94%1%0.15%0.06%
Mar 202697.7%1.2%0.91%0.12%0.03%
Apr 202697.7%1.3%0.84%0.1%0.05%
May 202697.9%1.2%0.74%0.12%0.03%
Jun 202697.9%1.2%0.74%0.17%0.05%
Jul 202698%1%0.72%0.19%0.04%
Aug 202698.2%1.1%0.54%0.14%0.05%
Sep 2026—————

How has the Mou and UGG comparison changed over the last 12 months?

  • UGG was ahead of Mou in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Mou’s estimated Share of Search among sheepskin and ugg boot brands in New Zealand moved from 0.04% to 0.05%, and its estimated monthly branded searches moved from 20 to 40.
  • Across the 11 months ending August 2026, UGG’s estimated Share of Search among sheepskin and ugg boot brands in New Zealand moved from 98% to 98.2%, and its estimated monthly branded searches moved from 44.7K to 72.3K.

How did search popularity change for New Zealand sheepskin and ugg boot brands in August 2026?

  1. Estimated monthly branded searches for Mou in New Zealand rose 100% over 11 measured months, from 20 to 40 in August 2026.

  2. Estimated monthly branded searches for UGG in New Zealand rose 61.8% over 11 measured months, from 44.7K to 72.3K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Mou’s and UGG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mou

3 branded search terms

  • mou boots
  • mou sheepskin boots
  • mou slippers

UGG

33 branded search terms

  • australian ugg
  • australian ugg boots
  • baby ugg boots
  • black ugg boots
  • brown ugg boots
  • classic ugg boots
  • dark brown ugg boots
  • kids ugg boots
  • ladies ugg slippers
  • mens black ugg boots
  • mens ugg boots
  • mens ugg slippers
  • outdoor ugg boots
  • pink ugg boots
  • pink ugg slippers
  • ugg
  • ugg boots
  • ugg boots kmart
  • ugg boots sale
  • ugg boots women
  • ugg clogs
  • ugg com
  • ugg near me
  • ugg new zealand
  • ugg nz
  • ugg online
  • ugg outlet
  • ugg sheepskin boots
  • ugg shoes
  • ugg slippers
  • ugg tasman
  • ugg tasman slippers
  • ugg tazz

How the Brand Demand Index is measured

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