How popular isMou in search?
In August 2026, there were an estimated 40 branded searches for Mou in New Zealand which is up 100% over the last 11 months. Mou holds 0.05% estimated Share of Search among New Zealand sheepskin and ugg boot brands and is ranked 5th of 5 competitors for search popularity.
UGG98.2%
EMU Australia1.1%
Ugg Australia Since 19740.54%
Bearpaw0.14%
Mou0.05%
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Which sheepskin and ugg boot brands compete with Mou?
Share of Search by month for UGG, Mou. The figures are in the table below the chart.
View monthly share of search table
| Month | UGG | EMU Australia | Ugg Australia Since 1974 | Bearpaw | Mou |
|---|---|---|---|---|---|
| Oct 2025 | 98% | 0.9% | 0.88% | 0.13% | 0.04% |
| Nov 2025 | 98.1% | 0.63% | 1.1% | 0.13% | 0.06% |
| Dec 2025 | 98.3% | 0.59% | 0.94% | 0.11% | 0.04% |
| Jan 2026 | 98% | 0.8% | 0.93% | 0.19% | 0.06% |
| Feb 2026 | 97.8% | 0.94% | 1% | 0.15% | 0.06% |
| Mar 2026 | 97.7% | 1.2% | 0.91% | 0.12% | 0.03% |
| Apr 2026 | 97.7% | 1.3% | 0.84% | 0.1% | 0.05% |
| May 2026 | 97.9% | 1.2% | 0.74% | 0.12% | 0.03% |
| Jun 2026 | 97.9% | 1.2% | 0.74% | 0.17% | 0.05% |
| Jul 2026 | 98% | 1% | 0.72% | 0.19% | 0.04% |
| Aug 2026 | 98.2% | 1.1% | 0.54% | 0.14% | 0.05% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 98.2% | 72.3K | -11.8% | +0.2 points | |
| 2, held 2nd | 1.1% | 810 | -6.9% | +0.1 points | |
| 3, held 3rd | 0.54% | 400 | -33.3% | -0.2 points | |
| 4, held 4th | 0.14% | 100 | -37.5% | -0.1 points | |
| 5, held 5th | 0.05% | 40 | +33.3% | 0 points |
1.
98.2%
held 1st · 72.3K estimated branded searches · -11.8% vs prior month · +0.2 points
1.1%
held 2nd · 810 estimated branded searches · -6.9% vs prior month · +0.1 points
0.54%
held 3rd · 400 estimated branded searches · -33.3% vs prior month · -0.2 points
4.
Bearpaw0.14%
held 4th · 100 estimated branded searches · -37.5% vs prior month · -0.1 points
5.
Mou0.05%
held 5th · 40 estimated branded searches · +33.3% vs prior month · 0 points
Compare search popularity between Mou and its closest rivals
How has branded search demand for Mou changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mou in New Zealand rose from 20 to 40.
- Across the 11 months ending August 2026, Mou’s estimated Share of Search among sheepskin and ugg boot brands in New Zealand held steady, from 0.04% to 0.05%.
How did search popularity change for New Zealand sheepskin and ugg boot brands in August 2026?
4 changes
Estimated monthly branded searches for Mou in New Zealand rose 100% over 11 measured months, from 20 to 40 in August 2026.
Estimated monthly branded searches for EMU Australia in New Zealand rose 97.6% over 11 measured months, from 410 to 810 in August 2026.
Estimated monthly branded searches for Bearpaw in New Zealand rose 66.7% over 11 measured months, from 60 to 100 in August 2026.
Estimated monthly branded searches for UGG in New Zealand rose 61.8% over 11 measured months, from 44.7K to 72.3K in August 2026.
How is Mou measured?
Brandwave collects information about searches that people make online using Mou’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- mou boots
- mou sheepskin boots
- mou slippers
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Is Mou your brand?
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