Brandwave

Sheepskin and ugg boot brands in New Zealand:Which brands are most popular in search?

In August 2026, UGG was the most searched among sheepskin and ugg boot brands in New Zealand, with an estimated 72.3K branded searches and 98.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. UGG98.2%
  2. EMU Australia1.1%
  3. Ugg Australia Since 19740.54%
  4. Bearpaw0.14%
  5. Mou0.05%

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Share of SearchLeaderboard

Compare the ugg and sheepskin boot brands New Zealanders and visitors buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sheepskin and ugg boot brands in New Zealand, by month

Share of Search by month for UGG. The figures are in the table below the chart.

View monthly share of search table
MonthUGGEMU AustraliaUgg Australia Since 1974BearpawMou
Oct 202598%0.9%0.88%0.13%0.04%
Nov 202598.1%0.63%1.1%0.13%0.06%
Dec 202598.3%0.59%0.94%0.11%0.04%
Jan 202698%0.8%0.93%0.19%0.06%
Feb 202697.8%0.94%1%0.15%0.06%
Mar 202697.7%1.2%0.91%0.12%0.03%
Apr 202697.7%1.3%0.84%0.1%0.05%
May 202697.9%1.2%0.74%0.12%0.03%
Jun 202697.9%1.2%0.74%0.17%0.05%
Jul 202698%1%0.72%0.19%0.04%
Aug 202698.2%1.1%0.54%0.14%0.05%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.UGG

    98.2%

    held 1st · 72.3K estimated branded searches · -11.8% vs prior month · +0.2 points

  2. 2.EMU Australia

    1.1%

    held 2nd · 810 estimated branded searches · -6.9% vs prior month · +0.1 points

  3. 3.Ugg Australia Since 1974

    0.54%

    held 3rd · 400 estimated branded searches · -33.3% vs prior month · -0.2 points

  4. 4.Bearpaw

    0.14%

    held 4th · 100 estimated branded searches · -37.5% vs prior month · -0.1 points

  5. 5.Mou

    0.05%

    held 5th · 40 estimated branded searches · +33.3% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among sheepskin and ugg boot brands in New Zealand?

In August 2026, UGG was the most searched among sheepskin and ugg boot brands in New Zealand, with an estimated 72.3K branded searches and 98.2% estimated Share of Search within this set. EMU Australia is in 2nd place, 97.1 percentage points behind at 1.1% Share of Search.

New Zealand sheepskin and ugg boot brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
UGG98% → 98.2%98.3%Dec 202597.7%Apr 20261st
EMU Australia0.9% → 1.1%1.3%Apr 20260.59%Dec 20252nd
Ugg Australia Since 19740.88% → 0.54%1.1%Nov 20250.54%Aug 20263rd
Bearpaw0.13% → 0.14%0.19%Jul 20260.1%Apr 20264th
Mou0.04% → 0.05%0.06%Feb 20260.03%May 20265th

Each finding as a sentence

How did search popularity change for New Zealand sheepskin and ugg boot brands in August 2026?

  1. Estimated monthly branded searches for Mou in New Zealand rose 100% over 11 measured months, from 20 to 40 in August 2026.

  2. Estimated monthly branded searches for EMU Australia in New Zealand rose 97.6% over 11 measured months, from 410 to 810 in August 2026.

  3. Estimated monthly branded searches for Bearpaw in New Zealand rose 66.7% over 11 measured months, from 60 to 100 in August 2026.

  4. Estimated monthly branded searches for UGG in New Zealand rose 61.8% over 11 measured months, from 44.7K to 72.3K in August 2026.

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