Brandwave

How popular isEMU Australia in search?

In August 2026, there were an estimated 810 branded searches for EMU Australia in New Zealand which is up 97.6% over the last 11 months. EMU Australia holds 1.1% estimated Share of Search among New Zealand sheepskin and ugg boot brands and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. UGG98.2%
  2. EMU Australia1.1%
  3. Ugg Australia Since 19740.54%
  4. Bearpaw0.14%
  5. Mou0.05%
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Which sheepskin and ugg boot brands compete with EMU Australia?

EMU Australia against sheepskin and ugg boot brands in New Zealand, by month

Share of Search by month for UGG, EMU Australia. The figures are in the table below the chart.

View monthly share of search table
MonthUGGEMU AustraliaUgg Australia Since 1974BearpawMou
Oct 202598%0.9%0.88%0.13%0.04%
Nov 202598.1%0.63%1.1%0.13%0.06%
Dec 202598.3%0.59%0.94%0.11%0.04%
Jan 202698%0.8%0.93%0.19%0.06%
Feb 202697.8%0.94%1%0.15%0.06%
Mar 202697.7%1.2%0.91%0.12%0.03%
Apr 202697.7%1.3%0.84%0.1%0.05%
May 202697.9%1.2%0.74%0.12%0.03%
Jun 202697.9%1.2%0.74%0.17%0.05%
Jul 202698%1%0.72%0.19%0.04%
Aug 202698.2%1.1%0.54%0.14%0.05%
Sep 2026—————

  1. 1.UGG

    98.2%

    held 1st · 72.3K estimated branded searches · -11.8% vs prior month · +0.2 points

  2. 2.EMU Australia

    1.1%

    held 2nd · 810 estimated branded searches · -6.9% vs prior month · +0.1 points

  3. 3.Ugg Australia Since 1974

    0.54%

    held 3rd · 400 estimated branded searches · -33.3% vs prior month · -0.2 points

  4. 4.Bearpaw

    0.14%

    held 4th · 100 estimated branded searches · -37.5% vs prior month · -0.1 points

  5. 5.Mou

    0.05%

    held 5th · 40 estimated branded searches · +33.3% vs prior month · 0 points

Compare search popularity between EMU Australia and its closest rivals

How has branded search demand for EMU Australia changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for EMU Australia in New Zealand rose from 410 to 810.
  • Across the 11 months ending August 2026, EMU Australia’s estimated Share of Search among sheepskin and ugg boot brands in New Zealand held steady, from 0.9% to 1.1%.

How did search popularity change for New Zealand sheepskin and ugg boot brands in August 2026?

  1. Estimated monthly branded searches for Mou in New Zealand rose 100% over 11 measured months, from 20 to 40 in August 2026.

  2. Estimated monthly branded searches for EMU Australia in New Zealand rose 97.6% over 11 measured months, from 410 to 810 in August 2026.

  3. Estimated monthly branded searches for Bearpaw in New Zealand rose 66.7% over 11 measured months, from 60 to 100 in August 2026.

  4. Estimated monthly branded searches for UGG in New Zealand rose 61.8% over 11 measured months, from 44.7K to 72.3K in August 2026.

How is EMU Australia measured?

Brandwave collects information about searches that people make online using EMU Australia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

12 branded search terms

  • emu australia
  • emu australia near me
  • emu australia new zealand
  • emu australia nz
  • emu australia online
  • emu australia sheepskin boots
  • emu australia slippers
  • emu boots
  • emuaustralia
  • emuaustralia com
  • emuaustralia slippers
  • slippers emu australia

Do you work for EMU Australia? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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