Bearpaw vs EMU Australia:Which is more popular by branded search in New Zealand?
In August 2026, EMU Australia had more branded searches than Bearpaw among sheepskin and ugg boot brands in New Zealand. EMU Australia was estimated to have 810 branded searches compared to Bearpaw’s 100, and held a 1.1% Share of Search versus Bearpaw’s 0.14%.
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Which is more popular in search, Bearpaw or EMU Australia?
Compare the ugg and sheepskin boot brands New Zealanders and visitors buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for EMU Australia, Bearpaw. The figures are in the table below the chart.
View monthly share of search table
| Month | UGG | EMU Australia | Ugg Australia Since 1974 | Bearpaw | Mou |
|---|---|---|---|---|---|
| Oct 2025 | 98% | 0.9% | 0.88% | 0.13% | 0.04% |
| Nov 2025 | 98.1% | 0.63% | 1.1% | 0.13% | 0.06% |
| Dec 2025 | 98.3% | 0.59% | 0.94% | 0.11% | 0.04% |
| Jan 2026 | 98% | 0.8% | 0.93% | 0.19% | 0.06% |
| Feb 2026 | 97.8% | 0.94% | 1% | 0.15% | 0.06% |
| Mar 2026 | 97.7% | 1.2% | 0.91% | 0.12% | 0.03% |
| Apr 2026 | 97.7% | 1.3% | 0.84% | 0.1% | 0.05% |
| May 2026 | 97.9% | 1.2% | 0.74% | 0.12% | 0.03% |
| Jun 2026 | 97.9% | 1.2% | 0.74% | 0.17% | 0.05% |
| Jul 2026 | 98% | 1% | 0.72% | 0.19% | 0.04% |
| Aug 2026 | 98.2% | 1.1% | 0.54% | 0.14% | 0.05% |
| Sep 2026 | — | — | — | — | — |
How has the Bearpaw and EMU Australia comparison changed over the last 12 months?
3 findings
- EMU Australia was ahead of Bearpaw in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bearpaw’s estimated Share of Search among sheepskin and ugg boot brands in New Zealand moved from 0.13% to 0.14%, and its estimated monthly branded searches moved from 60 to 100.
- Across the 11 months ending August 2026, EMU Australia’s estimated Share of Search among sheepskin and ugg boot brands in New Zealand moved from 0.9% to 1.1%, and its estimated monthly branded searches moved from 410 to 810.
How did search popularity change for New Zealand sheepskin and ugg boot brands in August 2026?
2 changes
Estimated monthly branded searches for EMU Australia in New Zealand rose 97.6% over 11 measured months, from 410 to 810 in August 2026.
Estimated monthly branded searches for Bearpaw in New Zealand rose 66.7% over 11 measured months, from 60 to 100 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bearpaw’s and EMU Australia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bearpaw
7 branded search terms
- bearpaw
- bearpaw boots
- bearpaw com
- bearpaw near me
- bearpaw nz
- bearpaw sheepskin boots
- bearpaw slippers
EMU Australia
12 branded search terms
- emu australia
- emu australia near me
- emu australia new zealand
- emu australia nz
- emu australia online
- emu australia sheepskin boots
- emu australia slippers
- emu boots
- emuaustralia
- emuaustralia com
- emuaustralia slippers
- slippers emu australia
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.