The Sheepskin Factory vs Ugg Australia Since 1974:Which is more popular?
In September 2026, The Sheepskin Factory had more branded searches than Ugg Australia Since 1974 among sheepskin and ugg boot brands in New Zealand. The Sheepskin Factory had about 590 branded searches, while Ugg Australia Since 1974 had 400. The Sheepskin Factory made up 1.9% of all sheepskin and ugg boot brand searches we track, and Ugg Australia Since 1974 accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about sheepskin and ugg boot brands, The Sheepskin Factory appeared in all three answers and Ugg Australia Since 1974 in one. The Sheepskin Factory was mentioned before Ugg Australia Since 1974 in two out of three answers.
Who do people search for more?
The Sheepskin Factory, about 48% more searches than Ugg Australia Since 1974
Who does AI mention more?
The Sheepskin Factory, mentioned in every answer we collected
Who does AI recommend more?
The Sheepskin Factory, named ahead of Ugg Australia Since 1974 in 2 of 3 answers
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Top sheepskin and ugg boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, The Sheepskin Factory appeared in all three answers. Ugg Australia Since 1974 was mentioned in one out of three: in one of the three ChatGPT answers. The Sheepskin Factory was listed before Ugg Australia Since 1974 in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
UGG3 of 3Named in 3 of 3 ChatGPT answers- The Sheepskin Factory3 of 3Named in 3 of 3 ChatGPT answers
EMU Australia3 of 3Named in 3 of 3 ChatGPT answers
Ugg Australia Since 19741 of 3Named in 1 of 3 ChatGPT answers
Bearpaw0 of 3Named in 0 of 3 ChatGPT answers
Mou0 of 3Named in 0 of 3 ChatGPT answers
See every answer about sheepskin and ugg boot brands
3 answers
Asked ChatGPT
“Which sheepskin boot brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sheepskin boot brands in New Zealand?”
Asked ChatGPT
“What's the best sheepskin boot brand in New Zealand for cold weather?”
Searched Google, AI Overview
“sheepskin boots nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“sheepskin slippers nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is The Sheepskin Factory or Ugg Australia Since 1974 more popular in search?
This chart shows how often people search Google for The Sheepskin Factory and Ugg Australia Since 1974 by name. Each line represents a brand's share of searches for all six sheepskin and ugg boot brands we track, month by month, from searches in New Zealand.
Share of searches by month for The Sheepskin Factory, Ugg Australia Since 1974. The figures are in the table below the chart.
View monthly share of searches table
| Month | UGG | The Sheepskin Factory | EMU Australia | Ugg Australia Since 1974 | Bearpaw | Mou |
|---|---|---|---|---|---|---|
| Oct 2025 | 95.6% | 1.6% | 1.3% | 1.3% | 0.16% | 0.07% |
| Nov 2025 | 95.9% | 1.3% | 0.84% | 1.7% | 0.16% | 0.09% |
| Dec 2025 | 96.3% | 1.4% | 0.8% | 1.4% | 0.13% | 0.06% |
| Jan 2026 | 95.6% | 1.6% | 1.1% | 1.4% | 0.22% | 0.08% |
| Feb 2026 | 95% | 1.9% | 1.3% | 1.6% | 0.19% | 0.1% |
| Mar 2026 | 94.2% | 2.2% | 1.8% | 1.5% | 0.18% | 0.05% |
| Apr 2026 | 94.7% | 1.5% | 2.1% | 1.5% | 0.16% | 0.08% |
| May 2026 | 95.1% | 1.5% | 1.9% | 1.2% | 0.19% | 0.05% |
| Jun 2026 | 94.9% | 1.8% | 1.8% | 1.2% | 0.24% | 0.08% |
| Jul 2026 | 95.4% | 1.5% | 1.7% | 1.2% | 0.26% | 0.06% |
| Aug 2026 | 95.8% | 1.5% | 1.6% | 0.85% | 0.17% | 0.09% |
| Sep 2026 | 95% | 1.9% | 1.6% | 1.3% | 0.16% | 0.06% |
How has the The Sheepskin Factory and Ugg Australia Since 1974 comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Ugg Australia Since 1974 took it in November 2025, The Sheepskin Factory took it in January 2026, Ugg Australia Since 1974 took it in April 2026, The Sheepskin Factory took it in May 2026.
- Across the 12 months ending September 2026, The Sheepskin Factory’s share of searches among sheepskin and ugg boot brands in New Zealand moved from 1.6% to 1.9%, and its estimated monthly branded searches moved from 480 to 590.
- Across the 12 months ending September 2026, Ugg Australia Since 1974’s share of searches among sheepskin and ugg boot brands in New Zealand held steady at 1.3%, and its estimated monthly branded searches held steady at 400.
How did search popularity change for New Zealand sheepskin and ugg boot brands in September 2026?
1 change
In September 2026, The Sheepskin Factory rose from 3rd to 2nd among sheepskin and ugg boot brands in New Zealand.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using The Sheepskin Factory’s and Ugg Australia Since 1974’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The Sheepskin Factory
1 branded search term
- the sheepskin factory
Ugg Australia Since 1974
2 branded search terms
- ugg australia since 1974
- ugg since 1974
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