Brandwave

Bearpaw vs The Sheepskin Factory:Which is more popular?

In September 2026, The Sheepskin Factory had more branded searches than Bearpaw among sheepskin and ugg boot brands in New Zealand. The Sheepskin Factory had about 590 branded searches, while Bearpaw had 50. The Sheepskin Factory made up 1.9% of all sheepskin and ugg boot brand searches we track, and Bearpaw accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about sheepskin and ugg boot brands, The Sheepskin Factory appeared in all three answers and Bearpaw in none.

Among sheepskin and ugg boot brands in New Zealand in September 2026

Who do people search for more?

The Sheepskin Factory, about 12 searches for every 1 for Bearpaw

The Sheepskin Factory 590 searchesBearpaw 50 searches

Who does AI mention more?

The Sheepskin Factory, mentioned in every answer we collected

The Sheepskin Factory in 3 of 3Bearpaw in 0 of 3

Who does AI recommend more?

The Sheepskin Factory, the only one of the two named

The Sheepskin Factory first in 3Bearpaw never named

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Top sheepskin and ugg boot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Sheepskin Factory appeared in all three answers. Bearpaw did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EMU Australia1st
  2. UGG2nd
  3. The Sheepskin Factory3rd
  4. Ugg Australia Since 19744th
  5. Bearpaw–
  6. Mou–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about sheepskin and ugg boot brands

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bearpaw or The Sheepskin Factory more popular in search?

This chart shows how often people search Google for Bearpaw and The Sheepskin Factory by name. Each line represents a brand's share of searches for all six sheepskin and ugg boot brands we track, month by month, from searches in New Zealand.

Bearpaw and The Sheepskin Factory among sheepskin and ugg boot brands in New Zealand, by month

Share of searches by month for The Sheepskin Factory, Bearpaw. The figures are in the table below the chart.

View monthly share of searches table
MonthUGGThe Sheepskin FactoryEMU AustraliaUgg Australia Since 1974BearpawMou
Oct 202595.6%1.6%1.3%1.3%0.16%0.07%
Nov 202595.9%1.3%0.84%1.7%0.16%0.09%
Dec 202596.3%1.4%0.8%1.4%0.13%0.06%
Jan 202695.6%1.6%1.1%1.4%0.22%0.08%
Feb 202695%1.9%1.3%1.6%0.19%0.1%
Mar 202694.2%2.2%1.8%1.5%0.18%0.05%
Apr 202694.7%1.5%2.1%1.5%0.16%0.08%
May 202695.1%1.5%1.9%1.2%0.19%0.05%
Jun 202694.9%1.8%1.8%1.2%0.24%0.08%
Jul 202695.4%1.5%1.7%1.2%0.26%0.06%
Aug 202695.8%1.5%1.6%0.85%0.17%0.09%
Sep 202695%1.9%1.6%1.3%0.16%0.06%

How has the Bearpaw and The Sheepskin Factory comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand sheepskin and ugg boot brands in September 2026?

1 change

  1. In September 2026, The Sheepskin Factory rose from 3rd to 2nd among sheepskin and ugg boot brands in New Zealand.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Bearpaw’s and The Sheepskin Factory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bearpaw

4 branded search terms

  • bearpaw
  • bearpaw boots
  • bearpaw sheepskin boots
  • bearpaw slippers

The Sheepskin Factory

1 branded search term

  • the sheepskin factory

How the Brand Demand Index is measured

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