Brandwave

The Sheepskin Factory vs UGG:Which is more popular?

In September 2026, UGG had more branded searches than The Sheepskin Factory among sheepskin and ugg boot brands in New Zealand. UGG had about 30,000 branded searches, while The Sheepskin Factory had 590. UGG made up 95% of all sheepskin and ugg boot brand searches we track, and The Sheepskin Factory accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about sheepskin and ugg boot brands, both The Sheepskin Factory and UGG appeared in all three answers. UGG was mentioned before The Sheepskin Factory in two out of three answers.

Among sheepskin and ugg boot brands in New Zealand in September 2026

Who do people search for more?

UGG, about 51 searches for every 1 for The Sheepskin Factory

UGG 30K searchesThe Sheepskin Factory 590 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

The Sheepskin Factory in 3 of 3UGG in 3 of 3

Who does AI recommend more?

UGG, named ahead of The Sheepskin Factory in 2 of 3 answers

UGG first in 2The Sheepskin Factory first in 1

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Top sheepskin and ugg boot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, both The Sheepskin Factory and UGG showed up in all three answers. UGG was listed before The Sheepskin Factory in two of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EMU Australia1st
  2. UGG2nd
  3. The Sheepskin Factory3rd
  4. Ugg Australia Since 19744th
  5. Bearpaw–
  6. Mou–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about sheepskin and ugg boot brands

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is The Sheepskin Factory or UGG more popular in search?

This chart shows how often people search Google for The Sheepskin Factory and UGG by name. Each line represents a brand's share of searches for all six sheepskin and ugg boot brands we track, month by month, from searches in New Zealand.

The Sheepskin Factory and UGG among sheepskin and ugg boot brands in New Zealand, by month

Share of searches by month for UGG, The Sheepskin Factory. The figures are in the table below the chart.

View monthly share of searches table
MonthUGGThe Sheepskin FactoryEMU AustraliaUgg Australia Since 1974BearpawMou
Oct 202595.6%1.6%1.3%1.3%0.16%0.07%
Nov 202595.9%1.3%0.84%1.7%0.16%0.09%
Dec 202596.3%1.4%0.8%1.4%0.13%0.06%
Jan 202695.6%1.6%1.1%1.4%0.22%0.08%
Feb 202695%1.9%1.3%1.6%0.19%0.1%
Mar 202694.2%2.2%1.8%1.5%0.18%0.05%
Apr 202694.7%1.5%2.1%1.5%0.16%0.08%
May 202695.1%1.5%1.9%1.2%0.19%0.05%
Jun 202694.9%1.8%1.8%1.2%0.24%0.08%
Jul 202695.4%1.5%1.7%1.2%0.26%0.06%
Aug 202695.8%1.5%1.6%0.85%0.17%0.09%
Sep 202695%1.9%1.6%1.3%0.16%0.06%

How has the The Sheepskin Factory and UGG comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand sheepskin and ugg boot brands in September 2026?

2 changes

  1. In September 2026, UGG lost share of searches among sheepskin and ugg boot brands in New Zealand, from 95.8% to 95%.

  2. In September 2026, The Sheepskin Factory rose from 3rd to 2nd among sheepskin and ugg boot brands in New Zealand.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using The Sheepskin Factory’s and UGG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

The Sheepskin Factory

1 branded search term

  • the sheepskin factory

UGG

14 branded search terms

  • australian ugg
  • australian ugg boots
  • baby ugg boots
  • classic ugg boots
  • outdoor ugg boots
  • ugg
  • ugg boots sale
  • ugg clogs
  • ugg outlet
  • ugg sheepskin boots
  • ugg slippers
  • ugg tasman
  • ugg tasman slippers
  • ugg tazz

How the Brand Demand Index is measured

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