Brandwave

How popular isTend?

In October 2026, people searched for Tend by name about 2,480 times in New Zealand, a 100% increase from the previous year. These searches made up 10.6% of all New Zealand GP and urgent care network searches, placing Tend fifth out of five networks. When we asked both ChatGPT and Google AI Overviews about GP and urgent care networks, Tend appeared in three of the four answers and was the most recommended of the five.

Search and AI answers in October 2026

Tend is the fifth most searched of 5 competitors and the most recommended in the AI answers we collected.

  1. Tamaki HealthShare of searches 30.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
  2. White CrossShare of searches 28.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. The DoctorsShare of searches 18.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. ShorecareShare of searches 11.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. TendShare of searches 10.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
Tend website (opens in a new tab)

Follow Tend and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top GP and urgent care networks in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Tend was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Tend is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tend1st
  2. White Cross2nd
  3. Tamaki Health3rd
  4. Shorecare4th
  5. The Doctors–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • White Cross4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tend3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Shorecare2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tamaki Health1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Doctors0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about GP and urgent care networks

4 answers

  • Asked ChatGPT

    “Which GP or urgent care network should I go to in New Zealand?”

    1. 1Tend
    2. 2White Cross

  • Asked ChatGPT

    “What are the best GP and urgent care networks in New Zealand?”

    1. 1Tamaki Health
    2. 2Tend
    3. 3White Cross
    4. 4Shorecare

  • Asked ChatGPT

    “What's the best GP or urgent care network in New Zealand for same-day care?”

    1. 1White Cross
    2. 2Tend
    3. 3Shorecare

  • Searched Google, AI Overview

    “medical centre auckland”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “urgent care nz”

    1. 1White Cross

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Tend compared with other New Zealand GP and urgent care networks?

Tend against GP and urgent care networks in New Zealand, by month

Share of searches by month for Tamaki Health, White Cross, The Doctors, Shorecare, Tend. The figures are in the table below the chart.

View monthly share of searches table
MonthTamaki HealthWhite CrossThe DoctorsShorecareTend
Nov 202522.2%37.4%20.3%14.3%5.7%
Dec 202524.8%34.6%23%13.2%4.4%
Jan 202622.4%37.6%20.4%14.6%5%
Feb 202625.2%34.4%18.8%16.2%5.5%
Mar 202627.2%30.8%20.5%14.6%6.9%
Apr 202630.3%28.1%18.7%16.3%6.5%
May 202629.3%33.3%18.1%12.9%6.4%
Jun 202632.3%24%19.6%11.4%12.8%
Jul 202628.6%32.4%17.6%12.7%8.7%
Aug 202627.7%31.1%16.8%14.7%9.7%
Sep 202626.9%30.5%20.3%12.1%10.3%
Oct 202630.9%28.3%18.8%11.4%10.6%

  1. 1.Tamaki Health

    30.9%

    Moved from 2nd to 1st. 7.2K estimated branded searches, +24% vs prior month. Share +4 points.

  2. 2.White Cross

    28.3%

    Moved from 1st to 2nd. 6.6K estimated branded searches, 0% vs prior month. Share -2.2 points.

  3. 3.The Doctors

    18.8%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share -1.5 points.

  4. 4.Shorecare

    11.4%

    Held 4th. 2.7K estimated branded searches, +1.9% vs prior month. Share -0.7 points.

  5. 5.Tend

    10.6%

    Held 5th. 2.5K estimated branded searches, +10.7% vs prior month. Share +0.3 points.

Compare popularity between Tend and its closest rivals

Every comparison with Tend

8 comparisons

How has branded search demand for Tend changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Tend in New Zealand rose from 1.2K to 2.5K.
  • Across the 12 months ending October 2026, Tend’s share of searches among GP and urgent care networks in New Zealand increased from 5.7% to 10.6%.
  • Across the 12 months ending October 2026, Tend’s share of searches among GP and urgent care networks in New Zealand peaked at 12.8% in June 2026 and was lowest at 4.4% in December 2025.

How did search popularity change for New Zealand GP and urgent care networks in October 2026?

5 changes

  1. In October 2026, Tamaki Health overtook White Cross to become the leader among GP and urgent care networks in New Zealand, with 30.9% of the searches.

  2. In October 2026, White Cross lost share of searches among GP and urgent care networks in New Zealand, from 30.5% to 28.3%.

  3. In October 2026, The Doctors lost share of searches among GP and urgent care networks in New Zealand, from 20.3% to 18.8%.

  4. In October 2026, Shorecare lost share of searches among GP and urgent care networks in New Zealand, from 12.1% to 11.4%.

  5. Tend’s share of searches among GP and urgent care networks in New Zealand has gained ground for 3 months in a row, from 8.7% to 10.6% in October 2026.

How are Tend’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Tend’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tend doctor
  • tend gp
  • tend health
  • tend health limited
  • tend urgent care

Do you work for Tend? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Tend compete?

Tend is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
GP and urgent care networks5th of 510.6%Shown above
Telehealth providers2nd of 525.4%Show ranking
Creator with pink hair and a pink jacket

Is Tend your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free