Brandwave

How popular isTend?

In October 2026, people searched for Tend by name about 2,480 times in New Zealand, a 100% increase from the previous year. These searches made up 25.4% of all New Zealand telehealth provider searches, placing Tend second out of five providers. When we asked both ChatGPT and Google AI Overviews about telehealth providers, Tend appeared in all answers and was the most recommended of the five.

Search and AI answers in October 2026

Tend is the second most searched of 5 competitors and the most recommended in the AI answers we collected.

  1. Practice PlusShare of searches 36.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. TendShare of searches 25.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. CareHQShare of searches 16.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. BettrShare of searches 13.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. Emergency ConsultShare of searches 9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top telehealth providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tend appeared in all five answers. Tend is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tend1st
  2. CareHQ2nd
  3. Practice Plus3rd
  4. Bettr4th
  5. Emergency Consult5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tend5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CareHQ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Practice Plus4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bettr3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Emergency Consult2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about telehealth providers

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Tend compared with other New Zealand telehealth providers?

Tend against telehealth providers in New Zealand, by month

Share of searches by month for Practice Plus, Tend, CareHQ, Bettr, Emergency Consult. The figures are in the table below the chart.

View monthly share of searches table
MonthPractice PlusTendCareHQBettrEmergency Consult
Nov 202545.3%15.5%15.6%14.4%9.2%
Dec 202551.1%11.2%18.4%10.9%8.4%
Jan 202653.7%12.1%14.9%12.1%7.2%
Feb 202647.9%13%16.5%14.7%7.9%
Mar 202642.6%16.3%19.1%16.3%5.7%
Apr 202644.4%14.5%19.9%15.2%6%
May 202643.8%14.7%19.6%14.7%7.3%
Jun 202639.6%27.4%14.3%12.2%6.5%
Jul 202647.8%14.9%17.4%12.1%7.8%
Aug 202642.9%16.2%19.1%11.4%10.3%
Sep 202640.7%19.1%18.1%12.1%10%
Oct 202636.1%25.4%16.2%13.3%9%

  1. 1.Practice Plus

    36.1%

    Held 1st. 2.9K estimated branded searches, -19.4% vs prior month. Share -4.6 points.

  2. 2.Tend

    25.4%

    Held 2nd. 2K estimated branded searches, +20.7% vs prior month. Share +6.3 points.

  3. 3.CareHQ

    16.2%

    Held 3rd. 1.3K estimated branded searches, -18.8% vs prior month. Share -1.9 points.

  4. 4.Bettr

    13.3%

    Held 4th. 1.1K estimated branded searches, 0% vs prior month. Share +1.2 points.

  5. 5.Emergency Consult

    9%

    Held 5th. 720 estimated branded searches, -18.2% vs prior month. Share -1 points.

Compare popularity between Tend and its closest rivals

Every comparison with Tend

8 comparisons

How has branded search demand for Tend changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Tend in New Zealand rose from 1.2K to 2.5K.
  • Across the 12 months ending October 2026, Tend’s share of searches among telehealth providers in New Zealand increased from 15.5% to 25.4%.
  • Across the 12 months ending October 2026, Tend’s share of searches among telehealth providers in New Zealand peaked at 27.4% in June 2026 and was lowest at 11.2% in December 2025.
  • Across the 12 months ending October 2026, Tend rose from 3rd to 2nd among telehealth providers in New Zealand.

How did search popularity change for New Zealand telehealth providers in October 2026?

5 changes

  1. In October 2026, Tend gained share of searches among telehealth providers in New Zealand, from 19.1% to 25.4%.

  2. In October 2026, Bettr gained share of searches among telehealth providers in New Zealand, from 12.1% to 13.3%.

  3. In October 2026, Practice Plus lost share of searches among telehealth providers in New Zealand, from 40.7% to 36.1%.

  4. In October 2026, CareHQ lost share of searches among telehealth providers in New Zealand, from 18.1% to 16.2%.

  5. In October 2026, Emergency Consult lost share of searches among telehealth providers in New Zealand, from 10% to 9%.

How are Tend’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Tend’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tend doctor
  • tend gp
  • tend health
  • tend health limited
  • tend urgent care

Do you work for Tend? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Tend compete?

Tend is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
GP and urgent care networks5th of 510.6%Show ranking
Telehealth providers2nd of 525.4%Shown above
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Is Tend your brand?

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