Brandwave

GP and urgent care networks in New Zealand:Which brands are most popular in search?

In August 2026, Tamaki Health was the most searched among GP and urgent care networks in New Zealand, with an estimated 4.1K branded searches and 35.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. Tamaki Health35.6%
  2. Shorecare33.6%
  3. Tend28.2%
  4. White Cross1.6%
  5. The Doctors1%

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Share of SearchLeaderboard

Compare the GP, after-hours and urgent care networks New Zealanders visit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among GP and urgent care networks in New Zealand, by month

Share of Search by month for Tamaki Health, Shorecare, Tend. The figures are in the table below the chart.

View monthly share of search table
MonthTamaki HealthShorecareTendWhite CrossThe Doctors
Oct 202528.2%50.8%18.2%1.6%1.2%
Nov 202535.3%41.3%20.4%1.8%1.2%
Dec 202536%42.9%18.1%1.9%1.1%
Jan 202636%42.9%18.5%1.6%1.1%
Feb 202636.8%43.1%17.8%1.5%0.82%
Mar 202638.9%37.5%20.6%1.6%1.3%
Apr 202635.6%41.3%20.4%1.5%1.2%
May 202642.6%33.9%20.5%1.7%1.3%
Jun 202638.7%24.7%33.1%1.3%2.2%
Jul 202639.2%31.5%26.9%1.4%0.96%
Aug 202635.6%33.6%28.2%1.6%1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Tamaki Health

    35.6%

    held 1st · 4.1K estimated branded searches · +25.3% vs prior month · -3.6 points

  2. 2.Shorecare

    33.6%

    held 2nd · 3.9K estimated branded searches · +47% vs prior month · +2.1 points

  3. 3.Tend

    28.2%

    held 3rd · 3.3K estimated branded searches · +44.9% vs prior month · +1.3 points

  4. 4.White Cross

    1.6%

    held 4th · 180 estimated branded searches · +50% vs prior month · +0.1 points

  5. 5.The Doctors

    1%

    held 5th · 120 estimated branded searches · +50% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among GP and urgent care networks in New Zealand?

In August 2026, Tamaki Health was the most searched among GP and urgent care networks in New Zealand, with an estimated 4.1K branded searches and 35.6% estimated Share of Search within this set. Shorecare is in 2nd place, 2 percentage points behind at 33.6% Share of Search.

New Zealand GP and urgent care networks, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Tamaki Health28.2% → 35.6%42.6%May 202628.2%Oct 20252nd → 1st
Shorecare50.8% → 33.6%50.8%Oct 202524.7%Jun 20261st → 2nd
Tend18.2% → 28.2%33.1%Jun 202617.8%Feb 20263rd
White Cross1.6%1.9%Dec 20251.3%Jun 20264th
The Doctors1.2% → 1%2.2%Jun 20260.82%Feb 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Tamaki Health’s estimated Share of Search among GP and urgent care networks in New Zealand increased from 28.2% to 35.6%.
  • Across the 11 months ending August 2026, Shorecare’s estimated Share of Search among GP and urgent care networks in New Zealand decreased from 50.8% to 33.6%.
  • Across the 11 months ending August 2026, Tend’s estimated Share of Search among GP and urgent care networks in New Zealand increased from 18.2% to 28.2%.
  • Across the 11 months ending August 2026, Tamaki Health’s estimated Share of Search among GP and urgent care networks in New Zealand peaked at 42.6% in May 2026 and was lowest at 28.2% in October 2025.
  • Across the 11 months ending August 2026, Shorecare’s estimated Share of Search among GP and urgent care networks in New Zealand peaked at 50.8% in October 2025 and was lowest at 24.7% in June 2026.
  • Across the 11 months ending August 2026, Tend’s estimated Share of Search among GP and urgent care networks in New Zealand peaked at 33.1% in June 2026 and was lowest at 17.8% in February 2026.
  • Across the 11 months ending August 2026, The Doctors’ estimated Share of Search among GP and urgent care networks in New Zealand peaked at 2.2% in June 2026 and was lowest at 0.82% in February 2026.
  • Across the 11 months ending August 2026, Tamaki Health rose from 2nd to 1st among GP and urgent care networks in New Zealand.
  • Across the 11 months ending August 2026, Shorecare fell from 1st to 2nd among GP and urgent care networks in New Zealand.
  • Across the 11 months ending August 2026, White Cross and The Doctors held steady: their estimated Share of Search among GP and urgent care networks in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand GP and urgent care networks in August 2026?

  1. In August 2026, Shorecare gained estimated Share of Search among GP and urgent care networks in New Zealand, from 31.5% to 33.6%.

  2. In August 2026, Tend gained estimated Share of Search among GP and urgent care networks in New Zealand, from 26.9% to 28.2%.

  3. In August 2026, Tamaki Health lost estimated Share of Search among GP and urgent care networks in New Zealand, from 39.2% to 35.6%.

  4. Estimated monthly branded searches for White Cross in New Zealand rose 50% over 11 measured months, from 120 to 180 in August 2026.

  5. Estimated monthly branded searches for The Doctors in New Zealand rose 33.3% over 11 measured months, from 90 to 120 in August 2026.

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