Brandwave

How popular isWhite Cross in search?

In August 2026, there were an estimated 180 branded searches for White Cross in New Zealand which is up 50% over the last 11 months. White Cross holds 1.6% estimated Share of Search among New Zealand GP and urgent care networks and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Tamaki Health35.6%
  2. Shorecare33.6%
  3. Tend28.2%
  4. White Cross1.6%
  5. The Doctors1%
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Which GP and urgent care networks compete with White Cross?

White Cross against GP and urgent care networks in New Zealand, by month

Share of Search by month for Tamaki Health, Shorecare, Tend, White Cross. The figures are in the table below the chart.

View monthly share of search table
MonthTamaki HealthShorecareTendWhite CrossThe Doctors
Oct 202528.2%50.8%18.2%1.6%1.2%
Nov 202535.3%41.3%20.4%1.8%1.2%
Dec 202536%42.9%18.1%1.9%1.1%
Jan 202636%42.9%18.5%1.6%1.1%
Feb 202636.8%43.1%17.8%1.5%0.82%
Mar 202638.9%37.5%20.6%1.6%1.3%
Apr 202635.6%41.3%20.4%1.5%1.2%
May 202642.6%33.9%20.5%1.7%1.3%
Jun 202638.7%24.7%33.1%1.3%2.2%
Jul 202639.2%31.5%26.9%1.4%0.96%
Aug 202635.6%33.6%28.2%1.6%1%
Sep 2026—————

  1. 1.Tamaki Health

    35.6%

    held 1st · 4.1K estimated branded searches · +25.3% vs prior month · -3.6 points

  2. 2.Shorecare

    33.6%

    held 2nd · 3.9K estimated branded searches · +47% vs prior month · +2.1 points

  3. 3.Tend

    28.2%

    held 3rd · 3.3K estimated branded searches · +44.9% vs prior month · +1.3 points

  4. 4.White Cross

    1.6%

    held 4th · 180 estimated branded searches · +50% vs prior month · +0.1 points

  5. 5.The Doctors

    1%

    held 5th · 120 estimated branded searches · +50% vs prior month · +0.1 points

Compare search popularity between White Cross and its closest rivals

How has branded search demand for White Cross changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for White Cross in New Zealand rose from 120 to 180.
  • Across the 11 months ending August 2026, White Cross’ estimated Share of Search among GP and urgent care networks in New Zealand held steady at 1.6%.

How did search popularity change for New Zealand GP and urgent care networks in August 2026?

  1. In August 2026, Shorecare gained estimated Share of Search among GP and urgent care networks in New Zealand, from 31.5% to 33.6%.

  2. In August 2026, Tend gained estimated Share of Search among GP and urgent care networks in New Zealand, from 26.9% to 28.2%.

  3. In August 2026, Tamaki Health lost estimated Share of Search among GP and urgent care networks in New Zealand, from 39.2% to 35.6%.

  4. Estimated monthly branded searches for White Cross in New Zealand rose 50% over 11 measured months, from 120 to 180 in August 2026.

  5. Estimated monthly branded searches for The Doctors in New Zealand rose 33.3% over 11 measured months, from 90 to 120 in August 2026.

How is White Cross measured?

Brandwave collects information about searches that people make online using White Cross’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • white cross accident and medical
  • white cross gp
  • white cross urgent care

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How the Brand Demand Index is measured

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