Tend vs White Cross:Which is more popular by branded search in New Zealand?
In August 2026, Tend had more branded searches than White Cross among GP and urgent care networks in New Zealand. Tend was estimated to have 3.3K branded searches compared to White Cross’ 180, and held a 28.2% Share of Search versus White Cross’ 1.6%.
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Which is more popular in search, Tend or White Cross?
Compare the GP, after-hours and urgent care networks New Zealanders visit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tend, White Cross. The figures are in the table below the chart.
View monthly share of search table
| Month | Tamaki Health | Shorecare | Tend | White Cross | The Doctors |
|---|---|---|---|---|---|
| Oct 2025 | 28.2% | 50.8% | 18.2% | 1.6% | 1.2% |
| Nov 2025 | 35.3% | 41.3% | 20.4% | 1.8% | 1.2% |
| Dec 2025 | 36% | 42.9% | 18.1% | 1.9% | 1.1% |
| Jan 2026 | 36% | 42.9% | 18.5% | 1.6% | 1.1% |
| Feb 2026 | 36.8% | 43.1% | 17.8% | 1.5% | 0.82% |
| Mar 2026 | 38.9% | 37.5% | 20.6% | 1.6% | 1.3% |
| Apr 2026 | 35.6% | 41.3% | 20.4% | 1.5% | 1.2% |
| May 2026 | 42.6% | 33.9% | 20.5% | 1.7% | 1.3% |
| Jun 2026 | 38.7% | 24.7% | 33.1% | 1.3% | 2.2% |
| Jul 2026 | 39.2% | 31.5% | 26.9% | 1.4% | 0.96% |
| Aug 2026 | 35.6% | 33.6% | 28.2% | 1.6% | 1% |
| Sep 2026 | — | — | — | — | — |
How has the Tend and White Cross comparison changed over the last 12 months?
3 findings
- Tend was ahead of White Cross in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Tend’s estimated Share of Search among GP and urgent care networks in New Zealand moved from 18.2% to 28.2%, and its estimated monthly branded searches moved from 1.4K to 3.3K.
- Across the 11 months ending August 2026, White Cross’ estimated Share of Search among GP and urgent care networks in New Zealand held steady at 1.6%, and its estimated monthly branded searches moved from 120 to 180.
How did search popularity change for New Zealand GP and urgent care networks in August 2026?
2 changes
In August 2026, Tend gained estimated Share of Search among GP and urgent care networks in New Zealand, from 26.9% to 28.2%.
Estimated monthly branded searches for White Cross in New Zealand rose 50% over 11 measured months, from 120 to 180 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Tend’s and White Cross’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Tend
6 branded search terms
- tend doctor
- tend gp
- tend health
- tend health limited
- tend nz
- tend urgent care
White Cross
3 branded search terms
- white cross accident and medical
- white cross gp
- white cross urgent care
Put your own brand in this comparison
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