The Doctors vs White Cross:Which is more popular by branded search in New Zealand?
In August 2026, White Cross had more branded searches than The Doctors among GP and urgent care networks in New Zealand. White Cross was estimated to have 180 branded searches compared to The Doctors’ 120, and held a 1.6% Share of Search versus The Doctors’ 1%.
Follow The Doctors vs White Cross and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, The Doctors or White Cross?
Compare the GP, after-hours and urgent care networks New Zealanders visit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for White Cross, The Doctors. The figures are in the table below the chart.
View monthly share of search table
| Month | Tamaki Health | Shorecare | Tend | White Cross | The Doctors |
|---|---|---|---|---|---|
| Oct 2025 | 28.2% | 50.8% | 18.2% | 1.6% | 1.2% |
| Nov 2025 | 35.3% | 41.3% | 20.4% | 1.8% | 1.2% |
| Dec 2025 | 36% | 42.9% | 18.1% | 1.9% | 1.1% |
| Jan 2026 | 36% | 42.9% | 18.5% | 1.6% | 1.1% |
| Feb 2026 | 36.8% | 43.1% | 17.8% | 1.5% | 0.82% |
| Mar 2026 | 38.9% | 37.5% | 20.6% | 1.6% | 1.3% |
| Apr 2026 | 35.6% | 41.3% | 20.4% | 1.5% | 1.2% |
| May 2026 | 42.6% | 33.9% | 20.5% | 1.7% | 1.3% |
| Jun 2026 | 38.7% | 24.7% | 33.1% | 1.3% | 2.2% |
| Jul 2026 | 39.2% | 31.5% | 26.9% | 1.4% | 0.96% |
| Aug 2026 | 35.6% | 33.6% | 28.2% | 1.6% | 1% |
| Sep 2026 | — | — | — | — | — |
How has the The Doctors and White Cross comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: The Doctors took it in June 2026, White Cross took it in July 2026.
- Across the 11 months ending August 2026, The Doctors’ estimated Share of Search among GP and urgent care networks in New Zealand moved from 1.2% to 1%, and its estimated monthly branded searches moved from 90 to 120.
- Across the 11 months ending August 2026, White Cross’ estimated Share of Search among GP and urgent care networks in New Zealand held steady at 1.6%, and its estimated monthly branded searches moved from 120 to 180.
How did search popularity change for New Zealand GP and urgent care networks in August 2026?
2 changes
Estimated monthly branded searches for White Cross in New Zealand rose 50% over 11 measured months, from 120 to 180 in August 2026.
Estimated monthly branded searches for The Doctors in New Zealand rose 33.3% over 11 measured months, from 90 to 120 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using The Doctors’ and White Cross’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The Doctors
3 branded search terms
- the doctors doctor
- the doctors nz
- the doctors urgent care
White Cross
3 branded search terms
- white cross accident and medical
- white cross gp
- white cross urgent care
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.