Brandwave

Bettr vs Tend:Which is more popular in New Zealand?

In October 2026, Tend had more branded searches than Bettr among telehealth providers in New Zealand. Tend had about 2,040 branded searches, while Bettr had 1,070. Tend made up 25.4% of all telehealth provider searches we track, and Bettr accounted for 13.3%. When we asked ChatGPT and Google AI Overviews about telehealth providers, Tend appeared in all five answers and Bettr in three. Tend was mentioned before Bettr in every answer.

Among telehealth providers in New Zealand in October 2026

Who do people search for more?

Tend, about 91% more searches than Bettr

Tend 2K searchesBettr 1.1K searches

Who does AI mention more?

Tend, mentioned in every answer we collected

Tend in 5 of 5Bettr in 3 of 5

Who does AI recommend more?

Tend, named ahead of Bettr in every answer

Tend first in 5Bettr never first

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Top telehealth providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tend appeared in all five answers. Bettr was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Tend was listed before Bettr in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tend1st
  2. CareHQ2nd
  3. Practice Plus3rd
  4. Bettr4th
  5. Emergency Consult5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tend5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CareHQ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Practice Plus4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bettr3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Emergency Consult2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about telehealth providers

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bettr or Tend more popular in search?

This chart shows how often people search Google for Bettr and Tend by name. Each line represents a brand's share of searches for all five telehealth providers we track, month by month, from searches in New Zealand.

Bettr and Tend among telehealth providers in New Zealand, by month

Share of searches by month for Tend, Bettr. The figures are in the table below the chart.

View monthly share of searches table
MonthPractice PlusTendCareHQBettrEmergency Consult
Nov 202545.3%15.5%15.6%14.4%9.2%
Dec 202551.1%11.2%18.4%10.9%8.4%
Jan 202653.7%12.1%14.9%12.1%7.2%
Feb 202647.9%13%16.5%14.7%7.9%
Mar 202642.6%16.3%19.1%16.3%5.7%
Apr 202644.4%14.5%19.9%15.2%6%
May 202643.8%14.7%19.6%14.7%7.3%
Jun 202639.6%27.4%14.3%12.2%6.5%
Jul 202647.8%14.9%17.4%12.1%7.8%
Aug 202642.9%16.2%19.1%11.4%10.3%
Sep 202640.7%19.1%18.1%12.1%10%
Oct 202636.1%25.4%16.2%13.3%9%

How has branded search for Bettr and Tend changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending October 2026: Bettr took it in February 2026, Tend took it in June 2026.
  • Across the 12 months ending October 2026, Bettr’s share of searches among telehealth providers in New Zealand moved from 14.4% to 13.3%, and its estimated monthly branded searches moved from 920 to 1.1K.
  • Across the 12 months ending October 2026, Tend’s share of searches among telehealth providers in New Zealand moved from 15.5% to 25.4%, and its estimated monthly branded searches moved from 990 to 2K.

How did search popularity change for New Zealand telehealth providers in October 2026?

2 changes

  1. In October 2026, Tend gained share of searches among telehealth providers in New Zealand, from 19.1% to 25.4%.

  2. In October 2026, Bettr gained share of searches among telehealth providers in New Zealand, from 12.1% to 13.3%.

How are Bettr’s and Tend’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Bettr’s and Tend’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bettr

2 branded search terms

  • bettr
  • bettr nz

Tend

2 branded search terms

  • tend health
  • tend health limited

How the Brand Demand Index is measured

Other head-to-heads among telehealth providers

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