Brandwave

How popular isWhite Cross?

In October 2026, people searched for White Cross by name about 6,620 times in New Zealand, an 18.5% decrease from the previous year. These searches made up 28.3% of all New Zealand GP and urgent care network searches, placing White Cross second out of five networks. When we asked both ChatGPT and Google AI Overviews about GP and urgent care networks, White Cross appeared in all answers and was the second most recommended of the five.

Search and AI answers in October 2026

White Cross is the second most searched of 5 competitors and the second most recommended in the AI answers we collected.

  1. Tamaki HealthShare of searches 30.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
  2. White CrossShare of searches 28.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. The DoctorsShare of searches 18.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. ShorecareShare of searches 11.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. TendShare of searches 10.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
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Top GP and urgent care networks in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, White Cross appeared in all four answers. White Cross is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tend1st
  2. White Cross2nd
  3. Tamaki Health3rd
  4. Shorecare4th
  5. The Doctors–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • White Cross4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tend3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Shorecare2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tamaki Health1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Doctors0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about GP and urgent care networks

4 answers

  • Asked ChatGPT

    “Which GP or urgent care network should I go to in New Zealand?”

    1. 1Tend
    2. 2White Cross

  • Asked ChatGPT

    “What are the best GP and urgent care networks in New Zealand?”

    1. 1Tamaki Health
    2. 2Tend
    3. 3White Cross
    4. 4Shorecare

  • Asked ChatGPT

    “What's the best GP or urgent care network in New Zealand for same-day care?”

    1. 1White Cross
    2. 2Tend
    3. 3Shorecare

  • Searched Google, AI Overview

    “medical centre auckland”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “urgent care nz”

    1. 1White Cross

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for White Cross compared with other New Zealand GP and urgent care networks?

White Cross against GP and urgent care networks in New Zealand, by month

Share of searches by month for Tamaki Health, White Cross, The Doctors, Shorecare, Tend. The figures are in the table below the chart.

View monthly share of searches table
MonthTamaki HealthWhite CrossThe DoctorsShorecareTend
Nov 202522.2%37.4%20.3%14.3%5.7%
Dec 202524.8%34.6%23%13.2%4.4%
Jan 202622.4%37.6%20.4%14.6%5%
Feb 202625.2%34.4%18.8%16.2%5.5%
Mar 202627.2%30.8%20.5%14.6%6.9%
Apr 202630.3%28.1%18.7%16.3%6.5%
May 202629.3%33.3%18.1%12.9%6.4%
Jun 202632.3%24%19.6%11.4%12.8%
Jul 202628.6%32.4%17.6%12.7%8.7%
Aug 202627.7%31.1%16.8%14.7%9.7%
Sep 202626.9%30.5%20.3%12.1%10.3%
Oct 202630.9%28.3%18.8%11.4%10.6%

  1. 1.Tamaki Health

    30.9%

    Moved from 2nd to 1st. 7.2K estimated branded searches, +24% vs prior month. Share +4 points.

  2. 2.White Cross

    28.3%

    Moved from 1st to 2nd. 6.6K estimated branded searches, 0% vs prior month. Share -2.2 points.

  3. 3.The Doctors

    18.8%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share -1.5 points.

  4. 4.Shorecare

    11.4%

    Held 4th. 2.7K estimated branded searches, +1.9% vs prior month. Share -0.7 points.

  5. 5.Tend

    10.6%

    Held 5th. 2.5K estimated branded searches, +10.7% vs prior month. Share +0.3 points.

Compare popularity between White Cross and its closest rivals

Every comparison with White Cross

4 comparisons

How has branded search demand for White Cross changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for White Cross in New Zealand fell from 8.1K to 6.6K.
  • Across the 12 months ending October 2026, White Cross’ share of searches among GP and urgent care networks in New Zealand decreased from 37.4% to 28.3%.
  • Across the 12 months ending October 2026, White Cross’ share of searches among GP and urgent care networks in New Zealand peaked at 37.6% in January 2026 and was lowest at 24% in June 2026.
  • Across the 12 months ending October 2026, White Cross fell from 1st to 2nd among GP and urgent care networks in New Zealand.

How did search popularity change for New Zealand GP and urgent care networks in October 2026?

5 changes

  1. In October 2026, Tamaki Health overtook White Cross to become the leader among GP and urgent care networks in New Zealand, with 30.9% of the searches.

  2. In October 2026, White Cross lost share of searches among GP and urgent care networks in New Zealand, from 30.5% to 28.3%.

  3. In October 2026, The Doctors lost share of searches among GP and urgent care networks in New Zealand, from 20.3% to 18.8%.

  4. In October 2026, Shorecare lost share of searches among GP and urgent care networks in New Zealand, from 12.1% to 11.4%.

  5. Tend’s share of searches among GP and urgent care networks in New Zealand has gained ground for 3 months in a row, from 8.7% to 10.6% in October 2026.

How are White Cross’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using White Cross’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • white cross
  • white cross gp

Do you work for White Cross? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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