Brandwave

How popular isTara Iti?

In September 2026, people searched for Tara Iti by name about 3,620 times in New Zealand, an 18.3% decrease from the previous year. These searches made up 6.6% of all New Zealand golf course searches, placing Tara Iti seventh out of nine courses. When we asked both ChatGPT and Google AI Overviews about golf courses, Tara Iti appeared in two of the three answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Tara Iti is the seventh most searched of 9 competitors and the fifth most recommended in AI answers.

  1. Jack's PointShare of searches 34.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  2. Te Arai LinksShare of searches 15.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. Cape KidnappersShare of searches 15.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. The HillsShare of searches 10.1%Mentioned in 1 of 3 AI answersPlace in AI recommendations 8th
  5. Tara ItiShare of searches 6.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th

+4 more

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Top golf courses in ChatGPT and Google AI Overviews

In three ChatGPT questions, Tara Iti was mentioned in two out of three: in two of the three ChatGPT answers. Tara Iti is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cape Kidnappers1st
  2. Te Arai Links2nd
  3. Kauri Cliffs3rd
  4. Jack's Point4th
  5. Tara Iti5th
  6. The Kinloch Club6th
  7. Titirangi Golf Club7th
  8. The Hills8th
  9. Gulf Harbour Country Club–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about golf courses

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which golf courses compete with Tara Iti?

Tara Iti against golf courses in New Zealand, by month

Share of searches by month for Jack's Point, Te Arai Links, Cape Kidnappers, The Hills, Titirangi Golf Club, Kauri Cliffs, Tara Iti, The Kinloch Club. The figures are in the table below the chart.

View monthly share of searches table
MonthJack's PointTe Arai LinksCape KidnappersThe HillsTitirangi Golf ClubKauri CliffsTara ItiThe Kinloch ClubGulf Harbour Country Club
Oct 202519.9%20.7%18.9%11.4%9.5%7.5%7.2%3.8%1%
Nov 202521.7%19.2%18.7%10.6%10.6%6.9%8.1%3.5%0.81%
Dec 202521.3%18.4%23.4%8.1%8.3%8%7.7%3.5%1.2%
Jan 202620.1%17.4%23.4%9.3%9.6%7.8%7.3%3.9%1.4%
Feb 202622.7%19.4%18.9%9%8.9%6.9%8.2%4.2%1.9%
Mar 202622.4%16.4%19.3%10.8%10.9%7.1%8.4%3.6%1.3%
Apr 202621.6%28.3%15.2%8.4%7.4%5.6%8.1%3.9%1.3%
May 202622.7%16.9%16.4%11.1%11.6%7.4%7.2%4.6%2.2%
Jun 202624.9%15.4%15.1%12.4%10.7%6.8%9.9%4%0.96%
Jul 202623%17.4%16.4%11.4%9.7%7.6%9.1%4.5%1.1%
Aug 202632.8%16.1%13.7%10.5%8.8%5.6%8.3%3.5%0.75%
Sep 202634.1%15.7%15.1%10.1%7.2%6.8%6.6%3.4%0.97%
  1. Held 1st. 18.7K estimated branded searches, +6.9% vs prior month. Share +1.3 points.

  2. Held 2nd. 8.6K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. Held 3rd. 8.3K estimated branded searches, +13.7% vs prior month. Share +1.5 points.

  4. 4.The Hills

    10.1%

    Held 4th. 5.6K estimated branded searches, -0.36% vs prior month. Share -0.3 points.

  5. Held 5th. 3.9K estimated branded searches, -16.9% vs prior month. Share -1.7 points.

  6. Moved from 7th to 6th. 3.7K estimated branded searches, +23.3% vs prior month. Share +1.1 points.

  7. 7.Tara Iti

    6.6%

    Moved from 6th to 7th. 3.6K estimated branded searches, -17.9% vs prior month. Share -1.7 points.

  8. Held 8th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. Held 9th. 530 estimated branded searches, +32.5% vs prior month. Share +0.2 points.

Compare popularity between Tara Iti and its closest rivals

Every comparison with Tara Iti

8 comparisons

How has branded search demand for Tara Iti changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tara Iti in New Zealand fell from 4.4K to 3.6K.
  • Across the 12 months ending September 2026, Tara Iti’s share of searches among golf courses in New Zealand decreased from 7.2% to 6.6%.
  • Across the 12 months ending September 2026, Tara Iti’s share of searches among golf courses in New Zealand peaked at 9.9% in June 2026 and was lowest at 6.6% in September 2026.

How did search popularity change for New Zealand golf courses in September 2026?

6 changes
  1. In September 2026, Kauri Cliffs overtook Tara Iti to rank 6th among golf courses in New Zealand, with 6.8% of the searches.

  2. In September 2026, Cape Kidnappers gained share of searches among golf courses in New Zealand, from 13.7% to 15.1%.

  3. In September 2026, Jack's Point gained share of searches among golf courses in New Zealand, from 32.8% to 34.1%.

  4. In September 2026, Titirangi Golf Club lost share of searches among golf courses in New Zealand, from 8.8% to 7.2%.

  5. In September 2026, Tara Iti lost share of searches among golf courses in New Zealand, from 8.3% to 6.6%.

  6. The Hills’ share of searches among golf courses in New Zealand has lost ground for 3 months in a row, from 12.4% to 10.1% in September 2026.

How are Tara Iti’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Tara Iti’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tara iti
  • tara iti houses
  • taraiti

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How the Brand Demand Index is measured

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Is Tara Iti your brand?

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