Brandwave

Jack's Point vs Tara Iti:Which is more popular by branded search in New Zealand?

In August 2026, Jack's Point had more branded searches than Tara Iti among golf courses in New Zealand. Jack's Point was estimated to have 5.5K branded searches compared to Tara Iti’s 4.6K, and held a 30% Share of Search versus Tara Iti’s 25.1%.

Share of Search among golf courses in New Zealand in August 2026Which is more popular in search, Jack's Point or Tara Iti?
Jack's Point30%5.5K searches
vs
Tara Iti25.1%4.6K searches

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Which is more popular in search, Jack's Point or Tara Iti?

Compare the championship and destination golf courses golfers play in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Jack's Point and Tara Iti among golf courses in New Zealand, by month

Share of Search by month for Jack's Point, Tara Iti. The figures are in the table below the chart.

View monthly share of search table
MonthJack's PointTara ItiCape KidnappersKauri CliffsThe HillsGulf Harbour Country Club
Oct 202513.8%24.9%22.8%26.8%8.3%3.3%
Nov 202512.3%27.6%24.3%23.7%9.5%2.6%
Dec 202513.7%25.3%22.8%26.6%8%3.7%
Jan 202612.9%23.9%25.7%25.7%7.4%4.4%
Feb 202613.9%25.7%22.5%21.8%10.6%5.6%
Mar 202612.4%27.2%24.1%23.4%8.9%4%
Apr 202613.9%30.5%22.1%21.3%7.4%4.7%
May 202611.3%25.2%22.6%27%6.8%7.1%
Jun 202610.4%33.6%21.6%24.7%6.5%3.2%
Jul 20268.9%29.7%25.9%25.7%6.4%3.4%
Aug 202630%25.1%19%18.2%5.5%2.2%
Sep 2026——————

How has the Jack's Point and Tara Iti comparison changed over the last 12 months?

  • The lead changed hands once in the 11 months ending August 2026: Jack's Point took it in August 2026.
  • Across the 11 months ending August 2026, Jack's Point’s estimated Share of Search among golf courses in New Zealand moved from 13.8% to 30%, and its estimated monthly branded searches moved from 2.6K to 5.5K.
  • Across the 11 months ending August 2026, Tara Iti’s estimated Share of Search among golf courses in New Zealand moved from 24.9% to 25.1%, and its estimated monthly branded searches moved from 4.7K to 4.6K.

How did search popularity change for New Zealand golf courses in August 2026?

  1. In August 2026, Jack's Point overtook Kauri Cliffs to take the highest estimated Share of Search among golf courses in New Zealand, at 30%.

  2. In August 2026, Tara Iti lost estimated Share of Search among golf courses in New Zealand, from 29.7% to 25.1%.

How each brand is measured

Brandwave collects information about searches that people make online using Jack's Point’s and Tara Iti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jack's Point

3 branded search terms

  • jacks point golf
  • jacks point golf course map
  • jacks point golf green fees

Tara Iti

10 branded search terms

  • tara iti
  • tara iti golf club membership
  • tara iti golf green fees
  • tara iti green fees
  • tara iti houses
  • tara iti membership cost
  • tara iti near me
  • tara iti nz
  • taraiti
  • taraiti com

How the Brand Demand Index is measured

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