Tara Iti vs Te Arai Links:Which is more popular?
In September 2026, Te Arai Links had more branded searches than Tara Iti among golf courses in New Zealand. Te Arai Links had about 8,580 branded searches, while Tara Iti had 3,620. Te Arai Links made up 15.7% of all golf course searches we track, and Tara Iti accounted for 6.6%. When we asked ChatGPT and Google AI Overviews about golf courses, Te Arai Links appeared in all three answers and Tara Iti in two. Te Arai Links was mentioned before Tara Iti in two out of three answers.
Who do people search for more?
Te Arai Links, about 2 searches for every 1 for Tara Iti
Who does AI mention more?
Te Arai Links, mentioned in every answer we collected
Who does AI recommend more?
Te Arai Links, named ahead of Tara Iti in 2 of 3 answers
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Top golf courses in ChatGPT and Google AI Overviews
In three ChatGPT questions, Te Arai Links appeared in all three answers. Tara Iti was mentioned in two out of three: in two of the three ChatGPT answers. Te Arai Links was listed before Tara Iti in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Te Arai Links3 of 3Named in 3 of 3 ChatGPT answers
Cape Kidnappers3 of 3Named in 3 of 3 ChatGPT answers- Kauri Cliffs3 of 3Named in 3 of 3 ChatGPT answers
Jack's Point2 of 3Named in 2 of 3 ChatGPT answers
Titirangi Golf Club2 of 3Named in 2 of 3 ChatGPT answers- Tara Iti2 of 3Named in 2 of 3 ChatGPT answers
The Kinloch Club2 of 3Named in 2 of 3 ChatGPT answers
The Hills1 of 3Named in 1 of 3 ChatGPT answers
Gulf Harbour Country Club0 of 3Named in 0 of 3 ChatGPT answers
See every answer about golf courses
3 answers
Asked ChatGPT
“Which golf course should I go to in New Zealand?”
Asked ChatGPT
“What are the best golf courses in New Zealand?”
Asked ChatGPT
“What's the best golf course in New Zealand for a championship round?”
Searched Google, AI Overview
“golf courses nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“golf course near queenstown”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Tara Iti or Te Arai Links more popular in search?
This chart shows how often people search Google for Tara Iti and Te Arai Links by name. Each line represents a brand's share of searches for all nine golf courses we track, month by month, from searches in New Zealand.
Share of searches by month for Te Arai Links, Tara Iti. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jack's Point | Te Arai Links | Cape Kidnappers | The Hills | Titirangi Golf Club | Kauri Cliffs | Tara Iti | The Kinloch Club | Gulf Harbour Country Club |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.9% | 20.7% | 18.9% | 11.4% | 9.5% | 7.5% | 7.2% | 3.8% | 1% |
| Nov 2025 | 21.7% | 19.2% | 18.7% | 10.6% | 10.6% | 6.9% | 8.1% | 3.5% | 0.81% |
| Dec 2025 | 21.3% | 18.4% | 23.4% | 8.1% | 8.3% | 8% | 7.7% | 3.5% | 1.2% |
| Jan 2026 | 20.1% | 17.4% | 23.4% | 9.3% | 9.6% | 7.8% | 7.3% | 3.9% | 1.4% |
| Feb 2026 | 22.7% | 19.4% | 18.9% | 9% | 8.9% | 6.9% | 8.2% | 4.2% | 1.9% |
| Mar 2026 | 22.4% | 16.4% | 19.3% | 10.8% | 10.9% | 7.1% | 8.4% | 3.6% | 1.3% |
| Apr 2026 | 21.6% | 28.3% | 15.2% | 8.4% | 7.4% | 5.6% | 8.1% | 3.9% | 1.3% |
| May 2026 | 22.7% | 16.9% | 16.4% | 11.1% | 11.6% | 7.4% | 7.2% | 4.6% | 2.2% |
| Jun 2026 | 24.9% | 15.4% | 15.1% | 12.4% | 10.7% | 6.8% | 9.9% | 4% | 0.96% |
| Jul 2026 | 23% | 17.4% | 16.4% | 11.4% | 9.7% | 7.6% | 9.1% | 4.5% | 1.1% |
| Aug 2026 | 32.8% | 16.1% | 13.7% | 10.5% | 8.8% | 5.6% | 8.3% | 3.5% | 0.75% |
| Sep 2026 | 34.1% | 15.7% | 15.1% | 10.1% | 7.2% | 6.8% | 6.6% | 3.4% | 0.97% |
How has the Tara Iti and Te Arai Links comparison changed over the last 12 months?
3 findings
- Te Arai Links was ahead of Tara Iti in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tara Iti’s share of searches among golf courses in New Zealand moved from 7.2% to 6.6%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 12 months ending September 2026, Te Arai Links’ share of searches among golf courses in New Zealand moved from 20.7% to 15.7%, and its estimated monthly branded searches moved from 12.8K to 8.6K.
How did search popularity change for New Zealand golf courses in September 2026?
3 changes
In September 2026, Kauri Cliffs overtook Tara Iti to rank 6th among golf courses in New Zealand, with 6.8% of the searches.
In September 2026, Tara Iti lost share of searches among golf courses in New Zealand, from 8.3% to 6.6%.
Estimated monthly branded searches for Te Arai Links in New Zealand fell 33.1% over 12 measured months, from 12.8K to 8.6K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Tara Iti’s and Te Arai Links’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Tara Iti
3 branded search terms
- tara iti
- tara iti houses
- taraiti
Te Arai Links
2 branded search terms
- te arai golf
- te arai links
Other head-to-heads among golf courses
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