Brandwave

Jack's Point vs The Hills:Which is more popular?

In September 2026, Jack's Point had more branded searches than The Hills among golf courses in New Zealand. Jack's Point had about 18,700 branded searches, while The Hills had 5,560. Jack's Point made up 34.1% of all golf course searches we track, and The Hills accounted for 10.1%. When we asked ChatGPT and Google AI Overviews about golf courses, Jack's Point appeared in two of the three answers and The Hills in one. Jack's Point was mentioned before The Hills in every answer that named either.

Among golf courses in New Zealand in September 2026

Who do people search for more?

Jack's Point, about 3 searches for every 1 for The Hills

Jack's Point 18.7K searchesThe Hills 5.6K searches

Who does AI mention more?

Jack's Point, mentioned in 2 of 3 answers, The Hills in 1

Jack's Point in 2 of 3The Hills in 1 of 3

Who does AI recommend more?

Jack's Point, named ahead of The Hills in 2 of 2 answers

Jack's Point first in 2The Hills never first

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Top golf courses in ChatGPT and Google AI Overviews

In three ChatGPT questions, Jack's Point was mentioned in two out of three: in two of the three ChatGPT answers. The Hills was mentioned in one out of three: in one of the three ChatGPT answers. Jack's Point was listed before The Hills in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cape Kidnappers1st
  2. Te Arai Links2nd
  3. Kauri Cliffs3rd
  4. Jack's Point4th
  5. Tara Iti5th
  6. The Kinloch Club6th
  7. Titirangi Golf Club7th
  8. The Hills8th
  9. Gulf Harbour Country Club–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about golf courses

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Jack's Point or The Hills more popular in search?

This chart shows how often people search Google for Jack's Point and The Hills by name. Each line represents a brand's share of searches for all nine golf courses we track, month by month, from searches in New Zealand.

Jack's Point and The Hills among golf courses in New Zealand, by month

Share of searches by month for Jack's Point, The Hills. The figures are in the table below the chart.

View monthly share of searches table
MonthJack's PointTe Arai LinksCape KidnappersThe HillsTitirangi Golf ClubKauri CliffsTara ItiThe Kinloch ClubGulf Harbour Country Club
Oct 202519.9%20.7%18.9%11.4%9.5%7.5%7.2%3.8%1%
Nov 202521.7%19.2%18.7%10.6%10.6%6.9%8.1%3.5%0.81%
Dec 202521.3%18.4%23.4%8.1%8.3%8%7.7%3.5%1.2%
Jan 202620.1%17.4%23.4%9.3%9.6%7.8%7.3%3.9%1.4%
Feb 202622.7%19.4%18.9%9%8.9%6.9%8.2%4.2%1.9%
Mar 202622.4%16.4%19.3%10.8%10.9%7.1%8.4%3.6%1.3%
Apr 202621.6%28.3%15.2%8.4%7.4%5.6%8.1%3.9%1.3%
May 202622.7%16.9%16.4%11.1%11.6%7.4%7.2%4.6%2.2%
Jun 202624.9%15.4%15.1%12.4%10.7%6.8%9.9%4%0.96%
Jul 202623%17.4%16.4%11.4%9.7%7.6%9.1%4.5%1.1%
Aug 202632.8%16.1%13.7%10.5%8.8%5.6%8.3%3.5%0.75%
Sep 202634.1%15.7%15.1%10.1%7.2%6.8%6.6%3.4%0.97%

How has the Jack's Point and The Hills comparison changed over the last 12 months?

3 findings
  • Jack's Point was ahead of The Hills in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Jack's Point’s share of searches among golf courses in New Zealand moved from 19.9% to 34.1%, and its estimated monthly branded searches moved from 12.3K to 18.7K.
  • Across the 12 months ending September 2026, The Hills’ share of searches among golf courses in New Zealand moved from 11.4% to 10.1%, and its estimated monthly branded searches moved from 7.1K to 5.6K.

How did search popularity change for New Zealand golf courses in September 2026?

2 changes

  1. In September 2026, Jack's Point gained share of searches among golf courses in New Zealand, from 32.8% to 34.1%.

  2. The Hills’ share of searches among golf courses in New Zealand has lost ground for 3 months in a row, from 12.4% to 10.1% in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Jack's Point’s and The Hills’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jack's Point

2 branded search terms

  • jacks point golf
  • jackspoint

The Hills

4 branded search terms

  • the hills
  • the hills golf
  • the hills queenstown
  • thehills

How the Brand Demand Index is measured

Other head-to-heads among golf courses

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