Brandwave

Jack's Point vs Te Arai Links:Which is more popular?

In September 2026, Jack's Point had more branded searches than Te Arai Links among golf courses in New Zealand. Jack's Point had about 18,700 branded searches, while Te Arai Links had 8,580. Jack's Point made up 34.1% of all golf course searches we track, and Te Arai Links accounted for 15.7%. When we asked ChatGPT and Google AI Overviews about golf courses, Te Arai Links appeared in all three answers and Jack's Point in two. Te Arai Links was mentioned before Jack's Point in two out of three answers.

Among golf courses in New Zealand in September 2026

Who do people search for more?

Jack's Point, about 2 searches for every 1 for Te Arai Links

Jack's Point 18.7K searchesTe Arai Links 8.6K searches

Who does AI mention more?

Te Arai Links, mentioned in every answer we collected

Te Arai Links in 3 of 3Jack's Point in 2 of 3

Who does AI recommend more?

Te Arai Links, named ahead of Jack's Point in 2 of 3 answers

Te Arai Links first in 2Jack's Point first in 1

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Top golf courses in ChatGPT and Google AI Overviews

In three ChatGPT questions, Te Arai Links appeared in all three answers. Jack's Point was mentioned in two out of three: in two of the three ChatGPT answers. Te Arai Links was listed before Jack's Point in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cape Kidnappers1st
  2. Te Arai Links2nd
  3. Kauri Cliffs3rd
  4. Jack's Point4th
  5. Tara Iti5th
  6. The Kinloch Club6th
  7. Titirangi Golf Club7th
  8. The Hills8th
  9. Gulf Harbour Country Club–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about golf courses

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Jack's Point or Te Arai Links more popular in search?

This chart shows how often people search Google for Jack's Point and Te Arai Links by name. Each line represents a brand's share of searches for all nine golf courses we track, month by month, from searches in New Zealand.

Jack's Point and Te Arai Links among golf courses in New Zealand, by month

Share of searches by month for Jack's Point, Te Arai Links. The figures are in the table below the chart.

View monthly share of searches table
MonthJack's PointTe Arai LinksCape KidnappersThe HillsTitirangi Golf ClubKauri CliffsTara ItiThe Kinloch ClubGulf Harbour Country Club
Oct 202519.9%20.7%18.9%11.4%9.5%7.5%7.2%3.8%1%
Nov 202521.7%19.2%18.7%10.6%10.6%6.9%8.1%3.5%0.81%
Dec 202521.3%18.4%23.4%8.1%8.3%8%7.7%3.5%1.2%
Jan 202620.1%17.4%23.4%9.3%9.6%7.8%7.3%3.9%1.4%
Feb 202622.7%19.4%18.9%9%8.9%6.9%8.2%4.2%1.9%
Mar 202622.4%16.4%19.3%10.8%10.9%7.1%8.4%3.6%1.3%
Apr 202621.6%28.3%15.2%8.4%7.4%5.6%8.1%3.9%1.3%
May 202622.7%16.9%16.4%11.1%11.6%7.4%7.2%4.6%2.2%
Jun 202624.9%15.4%15.1%12.4%10.7%6.8%9.9%4%0.96%
Jul 202623%17.4%16.4%11.4%9.7%7.6%9.1%4.5%1.1%
Aug 202632.8%16.1%13.7%10.5%8.8%5.6%8.3%3.5%0.75%
Sep 202634.1%15.7%15.1%10.1%7.2%6.8%6.6%3.4%0.97%

How has the Jack's Point and Te Arai Links comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Jack's Point took it in November 2025, Te Arai Links took it in April 2026, Jack's Point took it in May 2026.
  • Across the 12 months ending September 2026, Jack's Point’s share of searches among golf courses in New Zealand moved from 19.9% to 34.1%, and its estimated monthly branded searches moved from 12.3K to 18.7K.
  • Across the 12 months ending September 2026, Te Arai Links’ share of searches among golf courses in New Zealand moved from 20.7% to 15.7%, and its estimated monthly branded searches moved from 12.8K to 8.6K.

How did search popularity change for New Zealand golf courses in September 2026?

2 changes
  1. In September 2026, Jack's Point gained share of searches among golf courses in New Zealand, from 32.8% to 34.1%.

  2. Estimated monthly branded searches for Te Arai Links in New Zealand fell 33.1% over 12 measured months, from 12.8K to 8.6K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Jack's Point’s and Te Arai Links’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jack's Point

2 branded search terms

  • jacks point golf
  • jackspoint

Te Arai Links

2 branded search terms

  • te arai golf
  • te arai links

How the Brand Demand Index is measured

Other head-to-heads among golf courses

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