How popular isThe Hills?
In September 2026, people searched for The Hills by name about 5,560 times in New Zealand, a 21.4% decrease from the previous year. These searches made up 10.1% of all New Zealand golf course searches, placing The Hills fourth out of nine courses. When we asked both ChatGPT and Google AI Overviews about golf courses, The Hills appeared in one of the three answers and was the eighth most recommended of the nine.
The Hills is the fourth most searched of 9 competitors and the eighth most recommended in AI answers.
Jack's PointShare of searches 34.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
Te Arai LinksShare of searches 15.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
Cape KidnappersShare of searches 15.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
The HillsShare of searches 10.1%Mentioned in 1 of 3 AI answersPlace in AI recommendations 8th
Titirangi Golf ClubShare of searches 7.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 7th
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Top golf courses in ChatGPT and Google AI Overviews
In three ChatGPT questions, The Hills was mentioned in one out of three: in one of the three ChatGPT answers. The Hills is the eighth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Te Arai Links3 of 3Named in 3 of 3 ChatGPT answers
- Cape Kidnappers3 of 3Named in 3 of 3 ChatGPT answers
- Kauri Cliffs3 of 3Named in 3 of 3 ChatGPT answers
- Jack's Point2 of 3Named in 2 of 3 ChatGPT answers
- Titirangi Golf Club2 of 3Named in 2 of 3 ChatGPT answers
- Tara Iti2 of 3Named in 2 of 3 ChatGPT answers
The Kinloch Club2 of 3Named in 2 of 3 ChatGPT answers- The Hills1 of 3Named in 1 of 3 ChatGPT answers
Gulf Harbour Country Club0 of 3Named in 0 of 3 ChatGPT answers
See every answer about golf courses
3 answers
Asked ChatGPT
“Which golf course should I go to in New Zealand?”
Asked ChatGPT
“What are the best golf courses in New Zealand?”
Asked ChatGPT
“What's the best golf course in New Zealand for a championship round?”
Searched Google, AI Overview
“golf courses nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“golf course near queenstown”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which golf courses compete with The Hills?
Share of searches by month for Jack's Point, Te Arai Links, Cape Kidnappers, The Hills, Titirangi Golf Club, Kauri Cliffs, Tara Iti, The Kinloch Club. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jack's Point | Te Arai Links | Cape Kidnappers | The Hills | Titirangi Golf Club | Kauri Cliffs | Tara Iti | The Kinloch Club | Gulf Harbour Country Club |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.9% | 20.7% | 18.9% | 11.4% | 9.5% | 7.5% | 7.2% | 3.8% | 1% |
| Nov 2025 | 21.7% | 19.2% | 18.7% | 10.6% | 10.6% | 6.9% | 8.1% | 3.5% | 0.81% |
| Dec 2025 | 21.3% | 18.4% | 23.4% | 8.1% | 8.3% | 8% | 7.7% | 3.5% | 1.2% |
| Jan 2026 | 20.1% | 17.4% | 23.4% | 9.3% | 9.6% | 7.8% | 7.3% | 3.9% | 1.4% |
| Feb 2026 | 22.7% | 19.4% | 18.9% | 9% | 8.9% | 6.9% | 8.2% | 4.2% | 1.9% |
| Mar 2026 | 22.4% | 16.4% | 19.3% | 10.8% | 10.9% | 7.1% | 8.4% | 3.6% | 1.3% |
| Apr 2026 | 21.6% | 28.3% | 15.2% | 8.4% | 7.4% | 5.6% | 8.1% | 3.9% | 1.3% |
| May 2026 | 22.7% | 16.9% | 16.4% | 11.1% | 11.6% | 7.4% | 7.2% | 4.6% | 2.2% |
| Jun 2026 | 24.9% | 15.4% | 15.1% | 12.4% | 10.7% | 6.8% | 9.9% | 4% | 0.96% |
| Jul 2026 | 23% | 17.4% | 16.4% | 11.4% | 9.7% | 7.6% | 9.1% | 4.5% | 1.1% |
| Aug 2026 | 32.8% | 16.1% | 13.7% | 10.5% | 8.8% | 5.6% | 8.3% | 3.5% | 0.75% |
| Sep 2026 | 34.1% | 15.7% | 15.1% | 10.1% | 7.2% | 6.8% | 6.6% | 3.4% | 0.97% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.1% | 18.7K | +6.9% | +1.3 points | |
| 2, held 2nd | 15.7% | 8.6K | 0% | -0.4 points | |
| 3, held 3rd | 15.1% | 8.3K | +13.7% | +1.5 points | |
| 4, held 4th | 10.1% | 5.6K | -0.36% | -0.3 points | |
| 5, held 5th | 7.2% | 3.9K | -16.9% | -1.7 points | |
| 6, moved from 7th to 6th | 6.8% | 3.7K | +23.3% | +1.1 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 6.6% | 3.6K | -17.9% | -1.7 pointsmoved from 6th to 7th | |
| 8, held 8th | 3.4% | 1.9K | 0% | -0.1 points | |
| 9, held 9th | 0.97% | 530 | +32.5% | +0.2 points |
34.1%
Held 1st. 18.7K estimated branded searches, +6.9% vs prior month. Share +1.3 points.
15.7%
Held 2nd. 8.6K estimated branded searches, 0% vs prior month. Share -0.4 points.
15.1%
Held 3rd. 8.3K estimated branded searches, +13.7% vs prior month. Share +1.5 points.
10.1%
Held 4th. 5.6K estimated branded searches, -0.36% vs prior month. Share -0.3 points.
7.2%
Held 5th. 3.9K estimated branded searches, -16.9% vs prior month. Share -1.7 points.
6.8%
Moved from 7th to 6th. 3.7K estimated branded searches, +23.3% vs prior month. Share +1.1 points.
7.Tara Iti
6.6%
Moved from 6th to 7th. 3.6K estimated branded searches, -17.9% vs prior month. Share -1.7 points.
3.4%
Held 8th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.97%
Held 9th. 530 estimated branded searches, +32.5% vs prior month. Share +0.2 points.
Compare popularity between The Hills and its closest rivals
Every comparison with The Hills
8 comparisons
How has branded search demand for The Hills changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for The Hills in New Zealand fell from 7.1K to 5.6K.
- Across the 12 months ending September 2026, The Hills’ share of searches among golf courses in New Zealand decreased from 11.4% to 10.1%.
- Across the 12 months ending September 2026, The Hills’ share of searches among golf courses in New Zealand peaked at 12.4% in June 2026 and was lowest at 8.1% in December 2025.
How did search popularity change for New Zealand golf courses in September 2026?
6 changes
In September 2026, Kauri Cliffs overtook Tara Iti to rank 6th among golf courses in New Zealand, with 6.8% of the searches.
In September 2026, Cape Kidnappers gained share of searches among golf courses in New Zealand, from 13.7% to 15.1%.
In September 2026, Jack's Point gained share of searches among golf courses in New Zealand, from 32.8% to 34.1%.
In September 2026, Titirangi Golf Club lost share of searches among golf courses in New Zealand, from 8.8% to 7.2%.
In September 2026, Tara Iti lost share of searches among golf courses in New Zealand, from 8.3% to 6.6%.
The Hills’ share of searches among golf courses in New Zealand has lost ground for 3 months in a row, from 12.4% to 10.1% in September 2026.
How are The Hills’ branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using The Hills’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- the hills
- the hills golf
- the hills queenstown
- thehills
Do you work for The Hills? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is The Hills your brand?
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