Brandwave

Cape Kidnappers vs The Hills:Which is more popular by branded search in New Zealand?

In August 2026, Cape Kidnappers had more branded searches than The Hills among golf courses in New Zealand. Cape Kidnappers was estimated to have 3.5K branded searches compared to The Hills’ 1K, and held a 19% Share of Search versus The Hills’ 5.5%.

Share of Search among golf courses in New Zealand in August 2026Which is more popular in search, Cape Kidnappers or The Hills?
Cape Kidnappers19%3.5K searches
vs
The Hills5.5%1K searches

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Which is more popular in search, Cape Kidnappers or The Hills?

Compare the championship and destination golf courses golfers play in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cape Kidnappers and The Hills among golf courses in New Zealand, by month

Share of Search by month for Cape Kidnappers, The Hills. The figures are in the table below the chart.

View monthly share of search table
MonthJack's PointTara ItiCape KidnappersKauri CliffsThe HillsGulf Harbour Country Club
Oct 202513.8%24.9%22.8%26.8%8.3%3.3%
Nov 202512.3%27.6%24.3%23.7%9.5%2.6%
Dec 202513.7%25.3%22.8%26.6%8%3.7%
Jan 202612.9%23.9%25.7%25.7%7.4%4.4%
Feb 202613.9%25.7%22.5%21.8%10.6%5.6%
Mar 202612.4%27.2%24.1%23.4%8.9%4%
Apr 202613.9%30.5%22.1%21.3%7.4%4.7%
May 202611.3%25.2%22.6%27%6.8%7.1%
Jun 202610.4%33.6%21.6%24.7%6.5%3.2%
Jul 20268.9%29.7%25.9%25.7%6.4%3.4%
Aug 202630%25.1%19%18.2%5.5%2.2%
Sep 2026——————

How has the Cape Kidnappers and The Hills comparison changed over the last 12 months?

  • Cape Kidnappers was ahead of The Hills in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Cape Kidnappers’ estimated Share of Search among golf courses in New Zealand moved from 22.8% to 19%, and its estimated monthly branded searches moved from 4.3K to 3.5K.
  • Across the 11 months ending August 2026, The Hills’ estimated Share of Search among golf courses in New Zealand moved from 8.3% to 5.5%, and its estimated monthly branded searches moved from 1.6K to 1K.

How did search popularity change for New Zealand golf courses in August 2026?

  1. In August 2026, Jack's Point overtook Cape Kidnappers to take the highest estimated Share of Search among golf courses in New Zealand, at 30%.

  2. In August 2026, Cape Kidnappers lost estimated Share of Search among golf courses in New Zealand, from 25.9% to 19%.

  3. In August 2026, The Hills lost estimated Share of Search among golf courses in New Zealand, from 6.4% to 5.5%.

How each brand is measured

Brandwave collects information about searches that people make online using Cape Kidnappers’ and The Hills’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cape Kidnappers

8 branded search terms

  • cape kidnappers accommodation
  • cape kidnappers golf
  • cape kidnappers golf club
  • cape kidnappers golf green fees
  • cape kidnappers green fees
  • cape kidnappers lodge
  • cape kidnappers luxury lodge
  • the farm at cape kidnappers

The Hills

5 branded search terms

  • the hills golf
  • the hills golf club
  • the hills golf course
  • the hills green fees
  • the hills queenstown

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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