Brandwave

Cape Kidnappers vs Te Arai Links:Which is more popular?

In September 2026, Te Arai Links had more branded searches than Cape Kidnappers among golf courses in New Zealand. Te Arai Links had about 8,580 branded searches, while Cape Kidnappers had 8,300. Te Arai Links made up 15.7% of all golf course searches we track, and Cape Kidnappers accounted for 15.1%. When we asked ChatGPT and Google AI Overviews about golf courses, both Cape Kidnappers and Te Arai Links appeared in all three answers. Te Arai Links was mentioned before Cape Kidnappers in two out of three answers.

Among golf courses in New Zealand in September 2026

Who do people search for more?

Te Arai Links and Cape Kidnappers are searched for about as often as each other.

Te Arai Links 8.6K searchesCape Kidnappers 8.3K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Cape Kidnappers in 3 of 3Te Arai Links in 3 of 3

Who does AI recommend more?

Te Arai Links, named ahead of Cape Kidnappers in 2 of 3 answers

Te Arai Links first in 2Cape Kidnappers first in 1

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Top golf courses in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Cape Kidnappers and Te Arai Links showed up in all three answers. Te Arai Links was listed before Cape Kidnappers in two of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cape Kidnappers1st
  2. Te Arai Links2nd
  3. Kauri Cliffs3rd
  4. Jack's Point4th
  5. Tara Iti5th
  6. The Kinloch Club6th
  7. Titirangi Golf Club7th
  8. The Hills8th
  9. Gulf Harbour Country Club–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about golf courses

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Cape Kidnappers or Te Arai Links more popular in search?

This chart shows how often people search Google for Cape Kidnappers and Te Arai Links by name. Each line represents a brand's share of searches for all nine golf courses we track, month by month, from searches in New Zealand.

Cape Kidnappers and Te Arai Links among golf courses in New Zealand, by month

Share of searches by month for Te Arai Links, Cape Kidnappers. The figures are in the table below the chart.

View monthly share of searches table
MonthJack's PointTe Arai LinksCape KidnappersThe HillsTitirangi Golf ClubKauri CliffsTara ItiThe Kinloch ClubGulf Harbour Country Club
Oct 202519.9%20.7%18.9%11.4%9.5%7.5%7.2%3.8%1%
Nov 202521.7%19.2%18.7%10.6%10.6%6.9%8.1%3.5%0.81%
Dec 202521.3%18.4%23.4%8.1%8.3%8%7.7%3.5%1.2%
Jan 202620.1%17.4%23.4%9.3%9.6%7.8%7.3%3.9%1.4%
Feb 202622.7%19.4%18.9%9%8.9%6.9%8.2%4.2%1.9%
Mar 202622.4%16.4%19.3%10.8%10.9%7.1%8.4%3.6%1.3%
Apr 202621.6%28.3%15.2%8.4%7.4%5.6%8.1%3.9%1.3%
May 202622.7%16.9%16.4%11.1%11.6%7.4%7.2%4.6%2.2%
Jun 202624.9%15.4%15.1%12.4%10.7%6.8%9.9%4%0.96%
Jul 202623%17.4%16.4%11.4%9.7%7.6%9.1%4.5%1.1%
Aug 202632.8%16.1%13.7%10.5%8.8%5.6%8.3%3.5%0.75%
Sep 202634.1%15.7%15.1%10.1%7.2%6.8%6.6%3.4%0.97%

How has the Cape Kidnappers and Te Arai Links comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Cape Kidnappers took it in December 2025, Te Arai Links took it in February 2026, Cape Kidnappers took it in March 2026, Te Arai Links took it in April 2026.
  • Across the 12 months ending September 2026, Cape Kidnappers’ share of searches among golf courses in New Zealand moved from 18.9% to 15.1%, and its estimated monthly branded searches moved from 11.7K to 8.3K.
  • Across the 12 months ending September 2026, Te Arai Links’ share of searches among golf courses in New Zealand moved from 20.7% to 15.7%, and its estimated monthly branded searches moved from 12.8K to 8.6K.

How did search popularity change for New Zealand golf courses in September 2026?

2 changes
  1. In September 2026, Cape Kidnappers gained share of searches among golf courses in New Zealand, from 13.7% to 15.1%.

  2. Estimated monthly branded searches for Te Arai Links in New Zealand fell 33.1% over 12 measured months, from 12.8K to 8.6K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Cape Kidnappers’ and Te Arai Links’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cape Kidnappers

2 branded search terms

  • cape kidnappers
  • cape kidnappers golf

Te Arai Links

2 branded search terms

  • te arai golf
  • te arai links

How the Brand Demand Index is measured

Other head-to-heads among golf courses

Creator with pink hair and a pink jacket

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