Tara Iti vs The Hills:Which is more popular by branded search in New Zealand?
In August 2026, Tara Iti had more branded searches than The Hills among golf courses in New Zealand. Tara Iti was estimated to have 4.6K branded searches compared to The Hills’ 1K, and held a 25.1% Share of Search versus The Hills’ 5.5%.
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Which is more popular in search, Tara Iti or The Hills?
Compare the championship and destination golf courses golfers play in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tara Iti, The Hills. The figures are in the table below the chart.
View monthly share of search table
| Month | Jack's Point | Tara Iti | Cape Kidnappers | Kauri Cliffs | The Hills | Gulf Harbour Country Club |
|---|---|---|---|---|---|---|
| Oct 2025 | 13.8% | 24.9% | 22.8% | 26.8% | 8.3% | 3.3% |
| Nov 2025 | 12.3% | 27.6% | 24.3% | 23.7% | 9.5% | 2.6% |
| Dec 2025 | 13.7% | 25.3% | 22.8% | 26.6% | 8% | 3.7% |
| Jan 2026 | 12.9% | 23.9% | 25.7% | 25.7% | 7.4% | 4.4% |
| Feb 2026 | 13.9% | 25.7% | 22.5% | 21.8% | 10.6% | 5.6% |
| Mar 2026 | 12.4% | 27.2% | 24.1% | 23.4% | 8.9% | 4% |
| Apr 2026 | 13.9% | 30.5% | 22.1% | 21.3% | 7.4% | 4.7% |
| May 2026 | 11.3% | 25.2% | 22.6% | 27% | 6.8% | 7.1% |
| Jun 2026 | 10.4% | 33.6% | 21.6% | 24.7% | 6.5% | 3.2% |
| Jul 2026 | 8.9% | 29.7% | 25.9% | 25.7% | 6.4% | 3.4% |
| Aug 2026 | 30% | 25.1% | 19% | 18.2% | 5.5% | 2.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Tara Iti and The Hills comparison changed over the last 12 months?
3 findings
- Tara Iti was ahead of The Hills in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Tara Iti’s estimated Share of Search among golf courses in New Zealand moved from 24.9% to 25.1%, and its estimated monthly branded searches moved from 4.7K to 4.6K.
- Across the 11 months ending August 2026, The Hills’ estimated Share of Search among golf courses in New Zealand moved from 8.3% to 5.5%, and its estimated monthly branded searches moved from 1.6K to 1K.
How did search popularity change for New Zealand golf courses in August 2026?
3 changes
In August 2026, Jack's Point overtook Tara Iti to take the highest estimated Share of Search among golf courses in New Zealand, at 30%.
In August 2026, Tara Iti lost estimated Share of Search among golf courses in New Zealand, from 29.7% to 25.1%.
In August 2026, The Hills lost estimated Share of Search among golf courses in New Zealand, from 6.4% to 5.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Tara Iti’s and The Hills’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Tara Iti
10 branded search terms
- tara iti
- tara iti golf club membership
- tara iti golf green fees
- tara iti green fees
- tara iti houses
- tara iti membership cost
- tara iti near me
- tara iti nz
- taraiti
- taraiti com
The Hills
5 branded search terms
- the hills golf
- the hills golf club
- the hills golf course
- the hills green fees
- the hills queenstown
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.